Agency

Adolescence is a time of incredibly physical, social and emotional growth, and peer relationships – especially romantic ones – are a major social focus for many youth. Understanding the role social and digital media play in these romantic relationships is critical, given how deeply enmeshed these technology tools are in lives of American youth and how rapidly these platforms and devices change.

“Both Head and Heart” looks at marketing strategies designed to broadly connect with diverse audiences and the subsequent emergence of “Total Market.”

The roughly one in four Americans expecting the economy to improve in the coming year is all but unchanged from June (26%, vs. 25% in June). However, pessimism continues to grow, with three in ten Americans expecting the economy to get worse in that time (30%, up from 27% in June and 21% at the beginning of the year).

After filing for bankruptcy in Puerto Rico, Casiano Communications  and Direct ResponSource have been purchased by Ferrer Faass & Co.

For decades, brand marketers have relied on survey-based methodologies to measure the effectiveness of their campaigns.  Survey-based measurement can certainly be executed correctly within a margin of error, but the results are heavily dependent upon sampling methods that pose a number of challenges:

Mike Fernandez, Corporate Vice President of Corporate Affairs at Cargill was selected as the first-ever recipient of the Hispanic Public Relations Association (HPRA) National Pioneer of the Year Award. He will be recognized amongst colleagues during the 2015 HPRA National BRAVO Awards ceremony on October 8, 2015 at The New York Palace Hotel.

Today, let’s continue the persona development theme and wrap it around the types of people you meet at industry conferences. Just making sure you’ll be equipped to survive and thrive at your next show.

Programmatic technologies are reshaping the way digital media inventory is bought and sold. They are now being used on a large scale in the US and in other advanced digital media markets. While other markets are lagging behind the adoption curve, the programmatic phenomenon is global and irreversible.

According to July 2015 polling, nearly two-thirds of US ad agency executives are optimizing or customizing ad creative dynamically based on data. In return, they are hoping primarily for engagement—and clicks.

The EOSS is a research study of consumers with diverse backgrounds to better understand how Americans define happiness, success and financial accomplishment in their lives. The first phase of results reveal important findings on Hispanic attitudes.

The Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence released “The IAB State of the Digital Video World,” a report that affirms the vital role that both mobile and programmatic play in digital video advertising around the world.

CPG companies are improving their understanding – and adoption – of digital disruption.

NBCUniversal Telemundo Enterprises’ Digital & Emerging Business announced a partnership with Telemundo News to develop the upcoming “Noticias Telemundo” app

Miami based Schwartz Media Strategies has named Katherine Doble as Director of Digital Media and Branding. 

The Interactive Advertising Bureau (IAB) has revealed the recipients of the eleventh annual IAB MIXX Awards at a dinner reception and celebration attended by leaders of the digital marketing and media world.

It’s not enough to just sell a product or service—companies must truly engage with their customers. Here’s how to embed experience design in your organization.

A few lucky brands and agencies own a place in popular culture forever because of their ability to find that one big idea. But that era is gone and the effort to get it back creates frustration between clients and agencies.

The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence today released “Generation Z & Young Millennials: Mobile First on Campus,” a study conducted with Qriously that shows that smartphone screens should be the primary medium for reaching today’s college students – the first of Generation Z and last of the Millennial generation to enter young adulthood on campus.

You’re more likely to survive a plane crash than you are to click a banner ad. And you can research and buy virtually any product, at any time, from any touch point. This fundamental capability overrides the marketing funnel and reorders the priorities of media.

Jägermeister announced the continuation of it’s first-ever campaign developed to reach America’s fastest growing population, Hispanics. “Sin Igual,” which translates to “Like No Other,” is a unique campaign that parallels the shared passion, authenticity and cultural roots that both the iconic herbal liqueur and Latinos proudly share.