Agency

Nielsen announced the results of a sales effect study that examined radio’s return on advertising spend in four retail categories. The four categories included department stores, home improvement stores, mass merchandisers and quick-service restaurants (QSR).

For the past several decades, the conversations and editorial content in multicultural marketing have focused on how the Hispanic market is a younger market.  Given Corporate America’s ongoing obsession with the Youth and Millennials, this has been an appealing selling point that many have used to gain the commitment of marketers and secure marketing budgets.  While true, the tide has officially turned and the 50+ segment of the Hispanic market gained some much-deserved attention at two concurrent, high profile industry forums.  By Louis Maldonado, Partner and Managing Director at d expósito & Partners

A new study looked at what healthcare executives are doing to serve the U.S.’ emerging Hispanic population, including challenges, opportunities and strategies surrounding Hispanic healthcare.

Bilingual individuals, who can read and write in English and their native language, drop out of high school at lower rates, enter higher status occupations, and can earn more than those from immigrant backgrounds who only speak English according to a new study released today from the Civil Rights Project at UCLA and Educational Testing Service (ETS).

According to Nielsen’s Hispanic Consumer Report, Hispanics over the age of 50 are a growing group in an increasingly younger multicultural society, and are exerting cultural, economic and political influence on the evolving U.S. mainstream.

Anheuser-Busch InBev (“AB InBev”) notes recent speculation and confirms that it has made an improved proposal to the Board of SABMiller plc (“SABMiller”) to combine the two companies and build a global beer company.

Four in 10 Americans say they have “a great deal” or “a fair amount” of trust and confidence in the mass media to report the news fully, accurately and fairly.

NBCUniversal Telemundo Enterprises’ Digital and Emerging Business division announced the launch of Co-Lab, a new social native strategic unit focused on engaging millennial audiences through social content and native video experiences.

The new Latino MCN, Fenomeno Studios (part of EstrellaTV’s digital network) and MetroPCS, join forces to launch #AsiEsMiHistoria Acoustic Sessions, a special event with three of the most popular and top-selling Regional Mexican artists.

In her new position, Dicker will leverage her vast experience in digital and social to deliver compelling and innovative brand engagement solutions across multiple platforms.

San Antonio based Interlex is launching a new division specifically dedicated to promoting better health through evidence-based strategies, program development and implementation, and culturally relevant awareness and behavior change campaigns.

It isn’t easy being a marketer today. If it isn’t ad fraud, it is a data breach of your CRM system. Or it turns out that your diesel engines aren’t clean, your potatoes not organic or your CEO is not the greatest spokesperson on Twitter. Or that guy from digital is getting all the attention in the board room.  There are continual distractions from what should matter to you most: your consumers.

The HPRA National ¡Bravo! Awards are the most prestigious awards in Hispanic communications recognizing the industry’s finest campaigns across several categories including: automotive, technology, sports, digital, non-profit and integrated marketing communications, among others.  Winners included:  Balsera Communications, Cohn & Wolfe, Conill, d expósito & Partners, Havas FORMULATIN, Havas PR North America, SWAY PR and Telemundo.

By Gonzalo López Martí       LMMIAMI.COM

• I was socializing with some colleagues from our industry the other day, shooting the breeze.
• Just to make conversation I broached a subject I considered professionally relevant to my interlocutors and I
• The dialog went something along these lines:
• Gonzalo: How about that Lele Pons, huh?
• Colleagues: >awkward silence<
• Gonzalo: You know, the Vine star, @lelepons…
• Colleagues: >blank stares<
• Gonzalo: You don’t know who Lele Pons is?
• Colleagues: >crickets<
• Gonzalo: Gimme a fxxxxng break!

Most internet users in the US are happy to hear from retailers—if the message is worth their while, at least.

Brand planning. Traditionally a yearly event. And as we all know a vital aspect to developing a strategic direction for growth. At that time of year when your business embarks upon its process to set forth a proposal for how to get from A to B to find growth in the coming year for your product or service you’ll need to take your existing assets and work out how to use these inputs for most impact. Insights to fully understand your consumers and know how to engage with them specifically within their culture are crucial to create a plan that will find growth.

Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began systematically tracking social media usage in 2005.

Are there computers in the classroom? Does it matter? Students, Computers and Learning: Making the Connection examines how students’ access to and use of information and communication technology (ICT) devices has evolved in recent years, and explores how education systems and schools are integrating ICT into students’ learning experiences.

The majority of advertisers (78%) have already leveraged some form of advanced TV in their marketing efforts, according to “Advanced TV: Ad Buyer Perceptions,” a survey of 255 brand and agency decision-makers published by the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence.

The study, led by Millward Brown Vermeer in partnership with The Advertising Research Foundation (ARF), ESOMAR, LinkedIn, Kantar and Korn Ferry, builds on the findings of Marketing2020 and is focused on aligning insights and analytics strategy, structure and capability to drive business growth.