Agency

Grupo Gallegos has named agency veteran Brenda Aguilar Schneider as Management Supervisor for JCPenney and other clients.

Truli Media Group, Inc. announced that the Hispanic evangelical community is expanding its influence on media and entertainment platforms.

For the American worker, Labor Day may arrive this year with an unusual level of reflection—on the changing nature of work itself.

U.S. companies are finally showing signs of integrating the surge in social media spending with their wider marketing strategies, while also outsourcing more of their social media marketing, a new survey finds.

The San Francisco Giants and broadcast partners NBC Bay Area, Telemundo 48 Area de la Bahia (KSTS) and CSN Bay Area will mark this year’s Hispanic Heritage Month with a first-time, live, Spanish- language telecast of a Giants’ game. 

Belia Jimenez has been named to Vice President of Corporate Research at Univision Communications Inc. (UCI).

Inspiration is driven through the marriage of emotion and hypothesis—and to date, computers are not capable of either one (at least not in the real world–they certainly do in the movies).   That’s why the age-old debate over “art vs. science” can never be won in advertising or marketing.  Both sides are necessary for success.

While the pursuit of great taste remains top of mind for all foodies, they are becoming more demanding and selective, and would rather experiment on their own instead of going to the restaurant.

Univision Communications Inc. (UCI) and the Office of the Mayor of New York will recognize Mario Kreutzberger, better known as “Don Francisco,” with a street co-naming ceremony in New York City.

Multicultural marketing strategies will become increasingly important to brands looking to engage in a more culturally relevant and personalized manner. But despite rapid population growth and strong support for initiatives within marketing circles, CEO and board support falls far short, failing to assist marketer’s ability to prioritize and fully fund their efforts.

The Interactive Advertising Bureau (IAB) released “IAB Digital Influence on Home Improvement Plans,” a custom analysis of Prosper Insights data, showing that U.S. consumers planning home renovations are nearly twice as likely as the general population to be influenced by mobile and desktop ads, with 22 percent saying these ads guide their purchases, compared to 12 percent of the general population.

In time for Hispanic Heritage Month, Sept. 15 – Oct. 15, Coca-Cola has launched a new video “Orgulloso De Ser.” The film “Orgulloso De Ser,” which translate to “Proud To Be,” explores family names and the pride surrounding them through personal stories shared on camera.

The history of the majority of Latinos born between 1980 and 2000 is greatly influenced by what was happening in their country of origin and their socio-economic circumstances. As many readers know most Hispanics in the US are of Mexican origin. By Felipe Korzenny

Michael Farmer, who has been consulting for advertising agencies for 25 years, sees the industry trapped between “fee-cutting clients and profit-hungry owners.” Its woeful state, he believes, can only be reversed by intrepid agency CEOs overturning the current agency culture by tracking workloads to better negotiate fees, repositioning their raison d’être from “big ideas” to “results,” and instilling a strong sense of accountability throughout their organizations.

But for baby care manufacturers, there’s plenty at stake in the battle for baby bucks. Competition in the baby care market is stiff, and numerous branded and store-brand products at various price points compete for moms’ attention. Moreover, the window for purchasing baby care products is relatively short.

Spend on connected TV is set to increase, as almost half of current connected advertisers plan to allocate more funds to the medium in the coming year, according to the ANA/BrightLine 2015 survey report “The Connected TV Opportunity.”

By Gonzalo López Martí       LMMIAMI.COM

• What will happen to the Subway brand in the midst of the Jared Fogle scandal?
• Hard to know.
• Let’s see some precedents.

Change management as it is traditionally applied is outdated. We know, for example, that 70 percent of change programs fail to achieve their goals, largely due to employee resistance and lack of management support. by Boris Ewenstein, Wesley Smith, and Ashvin Sologar

All brands, to some extent or other fit within the equation AS + B = IS (Actual Self + Brand = Ideal Self), that is we buy brands that reflect an idealised version of who we are.  Nothing wrong, or particularly challenging about that.  The interesting bit comes when we try and ascertain what is an ideal version of ones self, and how that is contextually relevant.

Social media advertising is garnering a larger share of advertising budgets, according to a recent second quarter agency survey conducted by STRATA. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, representing a 24% increase from the previous quarter. An additional 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising as 93% plan on using it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%).