Agency

Political advertising is forecast to hit a record $11.4 billion in 2016, 20% more than the last comparable Presidential Election year of 2012. Adding what will be spent on next year’s contests in 2015, political advertising still holds a whopping $16.5 billion. See what the forecast looks like 2016 and beyond.

With 73% of Americans aged 12 and up reporting that they are active consumers of movies and TV shows for home viewing, it’s important to understand how consumers are watching home entertainment.

Walton Isaacson (WI) has appointed Alice Rivera as Vice president, Hispanic Marketing.

I just spent three days at the Multicultural Retail 360 Summit in Anaheim, California where I was invited to MC for a day. A new and fun experience for me! The conference agenda was solid and the speakers were great! But here’s the thing that caught my attention. Total Market is still a misunderstood concept.  By Terry Soto is President and CEO of About Marketing Solutions, Inc.

Pronouncing a departmental “winner” will never be perfectly settled. The reality is that the disruptive nature of consumer advocacy and proliferation of user-generated content is enough to break down siloes.

The importance of upfront planning cannot be stressed enough, but this crucial topic often gets left by the wayside when media teams are bogged down with the volume of budget allocations, RFPs and attribution models required for implementing cross-channel buys.

eMarketer expects US adults to spend an average of 1 hour, 16 minutes with digital video each day this year.

• A few weeks back (before my protracted and well-deserved Eurotrash vacation) I analyzed various brands who manage to carve a solid following and healthy revenue despite their seemingly lackluster advertising.
• For instance, Rolex, a marque that has enjoyed steady sales and a staunch cult following throughout the decades despite its bromide ads.
• Why?

By Gonzalo López Martí  /  LMMIAMI.COM

Near the end of the Great Recession, about one-in-five Hispanics ages 18 and 19 were “disconnected youth” – neither working nor going to school.  By Jens Manuel Krogstad and Richard Fry

HistoryMiami announced that Ivon Rodriguez has joined the museum’s senior leadership team as the new vice president of marketing.

Univision Communications Inc. will be honored at the 32nd Annual Walter Kaitz Foundation Fundraising Dinner on Wednesday, September 30, 2015, in New York City.

Walton Isaacson has named Juan Bonilla to the new position of Senior VP of Business Development, effective i

Marketers have, of course, cottoned onto the fact that today’s women have little in common with the figure of the typical housewife who dominated the 80s. They are well aware that the role of women both in family and public life has undergone a radical transformation which shows little sign of stopping.  by Cécile Gorgeon –  Added Value

The Mobile Marketing Association (MMA) announced the results of the latest Smart Mobile Cross Marketing Effectiveness (SMoX) study, a scientific examination conducted for The Coca-Cola Company in China earlier this year.

Thanks to ad-blocking technologies, many of the web’s most informed and devoted users have a very different internet experience than the ones marketers and publishers have built: no display or pre-roll video ads, no retargeted ads and, in many cases, no native ad content.

These economic woes have significant impact on teens and young adults in the affected countries. Youth unemployment is higher than 50% in Greece, and young people are leaving en masse. The same is true for Puerto Rico, where more than 300,000—many of them young people—have left over the last 15 years to relocate to the U.S.. Enrollment in Puerto Rican public schools is down a staggering 40% over the last decade.

Powered by the Toyota Corolla, these artists will share their journey through real-time social media content.

Founders and Executive Producers Diego Luna, Pablo Cruz and Eric Bonniot announced the formation of GLORIA, a multi-platform production studio specializing in branded entertainment.

The popular Journalist, and TV presenter Carmen Dominicci, is launching her new website CarmenDominicci.com and blog #RetoDominicci, taking over social media this upcoming Saturday.

Inc. magazine has unveiled its 34th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. República, an independent cross-cultural advertising, digital and communications agency, has earned its place on the important list for the fifth consecutive year.