Agency

The share of American children living in poverty has declined slightly since 2010 as the nation’s economy has improved. But the poverty rate has changed little for black children, the group most likely to be living in poverty, according to a new Pew Research Center analysis of Census Bureau data.

Univision Communications Inc.y announced Chevrolet, COVERGIRL, Dodge, Dr Pepper, MARVEL ANT-MAN, McDonald’s, Nissan North America, State Farm®, Sony Pictures Entertainment’s HOTEL TRANSYLVANIA 2, Target, T-Mobile and Verizon as the official sponsors of the 12th annual “Premios Juventud” (Youth Awards). The 2015 “Premios Juventud” awards ceremony, which will feature customized marketing integrations by COVERGIRL, Dr Pepper, the upcoming film HOTEL TRANSYLVANIA 2, McDonald’s, Target and T-Mobile, will air on the Univision Network, LIVE from the BankUnited Center at the University of Miami, on Thursday, July 16, 2015 at 8 p.m. ET/PT (7 p.m. Central).

MEC announced the rebranding of MEC Bravo to MEC Multicultural to reflect the agency’s expansion into broader consumer segments.

Saving for a down payment of 20 percent or more may be difficult for Hispanic first-time home buyers but, according to research released by TD Bank.

Puerto Rico is not just dealing with an economic crisis. In a trend that is both a consequence of and contributor to its financial woes, the island’s population is also declining at a clip not seen in more than 60 years.  By Jens Manuel Krogstad, Mark Hugo Lopez and Drew DeSilver

A Third of Hispanics Identify as Mixed RaceFor many Americans, the term “mixed race” brings to mind a biracial experience of having one parent black and another white, or perhaps one white and the other Asian.  By Ana Gonzalez-Barrera

The whole marketing communications world revolved around the 30-second spot then. Campaign planning was TV first, then the other stuff like radio, outdoor, magazines and newspapers. It’s hard to believe the media world was that simple not that long ago.

Multichannel networks (MCNs) have become a vital link between content creators and video platforms, in particular YouTube.

By Gonzalo López Martí    LMMIAMI.COM

• How come so many brands out there manage to carve a solid following and healthy sales despite their seemingly lackluster advertising?
• In other words: it is not unusual for bad advertising to work as well or even better than good advertising.

A brand name can be one of the most valuable assets a company possesses. It can lend credibility to product efficacy and provide an assurance of quality, letting consumers know what they can expect when they buy a product. But because brand building can be costly and time consuming, it can be extremely advantageous for established brands to lend their name to a new item in the same category through line extensions.

Young men today play a wider variety of roles than previous generations of men did at their age. Slaine Jenkins, senior manager at Insight Strategy Group, spoke with eMarketer’s Alison McCarthy about the multidimensional millennial man and what brands should consider when marketing to him.

BuzzCity shares findings from its latest quarterly research into the digital consumption habits of mobile users around the world. The report benchmarks findings from those in 2014 to analyse the changing trends and usage habits of today’s connected consumers.

Millennials are the most coveted demographic target group today among healthcare marketers.

Though the Great Recession’s sluggish job market pushed some mothers into stay-at-home status, a large majority are in the workforce.

The first decade of this century witnessed an historic reduction in global poverty and a near doubling of the number of people who could be considered middle income. But the emergence of a truly global middle class is still more promise than reality.

Teva, ShopStyle and Dr. Pepper are recent examples of brands and companies leveraging influencers to drive engagement and awareness, and usage isn’t slowing.

Now, one of the “godfathers” of Hispanic marketing is taking a new turn. Set on earning his PhD in consumer behavior, he’s closing the doors to the San Antonio based agency.

In about four months, we’ll have officially made it to “the future”—at least according to the time-stamp on Doc Brown’s DeLorean in the “Back to the Future” movie series.  At Nielsen’s U.S. Consumer 360 conference, we asked a panel of media industry experts to look ahead even further and answer the question: “What do you predict will change by 2020, and what will companies need to do to continue to thrive in that environment?”  The panel included Brian Hughes, SVP of audience analysis at Magna Global, Reny Diaz, VP of insights and strategy at NBCU, Damian Garbaccio, chief strategy officer at eXelate, a Nielsen company, and Eric Solomon, SVP of product leadership at Nielsen.  I had the opportunity to moderate the discussion and thought I would share a few takeaways.  By Chris Louie, SVP Product Leadership

As consumers embrace and experiment with a host of new ways of watching TV content, a new GfK MRI report has identified six new TV viewing audience groups and how they combine emerging and traditional options for TV use.

Miller Lite is showcasing Latin music artists by extending the Conciertos Originales music series to Miami.