- A few weeks back (before my protracted and well-deserved Eurotrash vacation) I analyzed various brands who manage to carve a solid following and healthy revenue despite their seemingly lackluster advertising.
- For instance, Rolex, a marque that has enjoyed steady sales and a staunch cult following throughout the decades despite its bromide ads.
- Why?
By Gonzalo López Martí / LMMIAMI.COM

Univision Communications Inc. will be honored at the 32nd Annual Walter Kaitz Foundation Fundraising Dinner on Wednesday, September 30, 2015, in New York City.
Marketers have, of course, cottoned onto the fact that today’s women have little in common with the figure of the typical housewife who dominated the 80s. They are well aware that the role of women both in family and public life has undergone a radical transformation which shows little sign of stopping. by Cécile Gorgeon – Added Value
Powered by the Toyota Corolla, these artists will share their journey through real-time social media content.
If the department store has largely become an anachronism in modern retailing, what does that suggest for the future of the supermarket? And what does it mean for CPG brands whose primary channel has been the supermarket for the last 80 years?
Verizon will be honored with the 2015 Award for Leadership in Hispanic Television at the 13th Annual Hispanic Television Summit, set for October 22 at the Park Central Hotel.
Brands which achieve meaningful “difference”, such as by establishing a clear purpose, can yield benefits like rising valuations and equity, according to Millward Brown.























