Agency

Novamex distributors announced the hire of new creative shop, WALO Creative, Inc. WALO will lead creative and assist with strategic planning for the Mexican beverage brands, Jarritos, Sangría Señorial and Mineragua effective immediately.

Digital identity is increasingly unwieldy. An ever-growing collection of emails, usernames, passwords and profiles are hard for consumers to manage and challenging for marketers to make sense of.

A new Horowitz Research study reveals 88% of urban TV content viewers has the ability to stream video content to a computer, mobile device, or directly to a TV.

Exodus Events presents LA Story, an event dedicated to celebrating the culture and lifestyle of the classic Lowrider, featuring the most influential custom car ever built, the Gypsy Rose, a live music concert and Lowrider-themed art exhibit benefiting Plaza de La Raza, a cultural center for the arts and education. 

Cannes is about creative, but this year the creative conversation is laced with something more than rosé – it’s laced with talk of how data can finally be used to influence the creative process.

Siempre Mujer magazine unveiled new research and key findings from its Siempre Beauty III: Latinas and Social Media, which examines the role social media plays in beauty purchasing decisions among Latinas.

This year’s survey also explored preferences when it comes to completing the mortgage process, finding that consumers today are looking for both the convenience of online access as well as personal guidance.

SOCCER.COM announced in collaboration with Makita USA its Seventh Annual El Tricolor Contest.

The Interactive Advertising Bureau (IAB) and YuMe released “Digital Advertising Audiences: The New ‘Liquid Consumer’ Paradigm,” a whitepaper that taps into top creative, brand, agency and publishing leadership for insights and guidance on navigating the new “liquid audiences” that discover content across a range of mediums, devices and platforms.

In a recent survey of more than 2,200 consumers worldwide, 63 percent of respondents said that they are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic advertising messages repeatedly.

Tecate Light debuted the latest chapter of its “Born Bold” campaign in the form of the short film, “One Bold Night.”  Delivered in four easy-to-watch 60-second episodes, the new films depict the iconic Tecate Light Black Eagle experiencing an epic night from gritty, basement boxing match to penthouse party, all shot from the point-of-view (POV) of a friend’s mobile phone.

It’s no secret that television has changed dramatically in the last half decade, from the way it’s produced to how it’s consumed. Those changes have sparked a shift in the ways brands are able to connect with audiences.

#content #intellectualproperty

• Last week I waxed metaphysical about the sorry state of intellectual property in the modern world.
• The famous Hollywood line “nobody knows anything” -traditionally applied in Tinseltown to the arcane art of creating multiplex-filling hits- is evolving into -wink wink nudge nudge-: “nobody owns anything”.
• Piracy is pillaging the box office.
• The same is true about TV, literature, music.

By Gonzalo López Martí        LMMIAMI.COM

The ANA seeks a third-party organization that can dig deep with agencies, marketers, media organizations, suppliers, and vendors. It is the ANA’s belief that the industry requires an independent, objective individual or organization to provide indisputable marketplace clarity and to help set the record straight.

The Interactive Advertising Bureau (IAB) released “Madison Avenue Meets Silicon Valley and Silicon Alley: Building Collaboration Between Creativity and Technology,” a whitepaper that crystallizes insights and advice that emerged during high-level, West and East Coast IAB summits. They brought some of the biggest names in the technology, publishing, agency, venture capital and marketing communities together to discuss and debate how best to bridge the gap between creativity and technology in order to build better, more sustainable consumer advertising experiences.

I believe advertising has missed the greatest gift we’ve ever been given: the smartphone.

I haven’t been to Whatever USA, I didn’t see “Jurassic World” on it’s opening weekend, and, unfortunately, I won’t be attending any of this Summer’s Grateful Dead Fare Thee Well concerts. I did, however, recently have the pleasure of immersing myself in the Women’s World Cup experience in Vancouver, B.C. And I have to commend Vancouver, FIFA, and all of the corporate sponsors for making it very memorable … for me, but more importantly, for my daughter and son.

Marketers have embraced real-time marketing (RTM) to reach a multitude of goals, and their efforts aren’t just limited to social media. Recent research finds that real-time marketers are funneling more money toward such tactics, and they’re reaping the benefits.

As Gen Zs have replaced Gen Y in high schools, their approach to college admissions and their perception of the value of a degree are shifting dramatically from that of previous generations.

The majority of vacationers spend more money than expected when traveling (68 percent), often relying on credit cards to make up the difference, according to a new survey commissioned by Experian.