Agency

When I was a teen, getting a job usually meant one thing: flipping burgers at a local fast-food chain. Today, teens are just as likely to launch their own businesses as to take an entry-level job.

Nielsen has released the third edition of its Asian-American consumer report: Asian-Americans: Culturally Connected and Forging the Future—profiling the fastest-growing and most racially diverse segment of the U.S. multicultural majority.

Coconut Grove, FL based ALMA is being assigned the US Hispanic strategic and creative responsibilities for Sprint.

Univision Communications Inc. (UCI) released The Why? Behind The Buy™ U.S. Hispanic Shopper Study that provides valuable insights into U.S. Hispanic shopper behavior. As the U.S. Hispanic population grows, this report will help CPG companies and retailers develop marketing strategies to best attract and win with this important consumer segment.

According to a new report from AHAA: the Voice of Hispanic Marketing, pharmaceutical marketers increased their aggregate Hispanic advertising investment by only 4 percent between 2010 and 2014 to $165 million. Among the top 500 U.S. advertisers, the pharmaceutical category allocation to Hispanic dedicated media remained basically unchanged at 2.5 percent, which is significantly less than the national average of 8.5 percent.

The US consumer packaged goods (CPG) and consumer products industry will spend $2.33 billion on mobile advertising this year, representing 47.0% of digital ad spending in the industry, eMarketer estimates.

“Camisetrón”, a digital project developed by Zubi Advertising for Ford, has been nationally and internationally awarded for its creative quality and outstanding results, obtaining 4 Bronze Awards in the Digital Category at Clio Sports Awards (New York), El Sol de Iberoamérica Festival (Spain), Wave Festival (Brazil) and U.S.H. Idea Awards (Miami).

Univision Communications Inc. (UCI) announced the promotion of Roberto Ruiz to executive vice president, Strategy and Insights, effective immediately.

Showpitch.com announced the launch of its new digital and online 16-week music talent search competition to determine the next Menudo. Sponsored by the Local Honda Dealer Association and in association with the Telemundo Station Group, “Menudo – En Busca de la Nueva Generación” marks the first time that an entirely new group of Spanish-language teenage music artists will be discovered online and selected as winners through direct social media fan engagement.

The 11th of June of the current year, the 22 offices that comprise the Latin region of DDB Worldwide (US Hispanic + Latin America + Spain) will connect all their talent to look for ideas to help solve the inequality that today’s women face.

I’m fascinated by the weekly deluge of studies and columns about the preferences and behaviors of the Millennials. While it is good to keep a pulse on future generations, I think that there is a lot of undue attention being thrust on this very small corner of the larger consumer picture. My caution is not one to ignore the Millennials but to realize that while there is a lot of noise in this area, much of the data stands contrary to the amount of attention.

This decision reflects the long-term strategies of both organizations to shape the future of the industry by connecting academia with the marketing community and, ultimately, attract the best talent to the industry. The ANA/AEF partnership will broaden the industry’s presence on campuses, bring increased marketing content to the industry, provide newfound opportunities for education and research, and initiate a renewed focus on advertising’s role in culture, society, and the economy.

Contrary to popular opinion, mobile screens are regularly being tapped for streaming longer-form video, according to “Mobile Video Usage: A Global Perspective,” a new comprehensive survey of consumers from 24 countries around the world who watch smartphone video, published by the Interactive Advertising Bureau (IAB).

Univision Communications Inc. (UCI) has appointed Sameer Deen to the position of senior vice president, Univision Digital.

By mid-century, the U.S. will be a “majority minority” nation. In 2010, slightly more than six in 10 Americans were classified as white non-Hispanic. By 2060, fewer than five in 10 will be, according to the U.S. Census Bureau. Right now, some 51% of children aged 9 and under have multicultural origins.

Gathering data is critical for marketers, but in order to act on insights gleaned from all of the information collected, the right tools and skills are necessary. An April 2015 study by the Direct Marketing Association (DMA) and Winterberry Group found that while marketers acknowledged the demand for data integration, they were behind in implementing the technology and training needed to do so.

One of the big talking points over the last few weeks has been the flood of agency reviews announced by many large U.S.-based and/or global advertisers. I think these reviews are driven by a combination of factors, not just the much-publicized murkiness of many media agency dealings.

By Gonzalo López Martí  –  LMMIAMI.COM

• In the not-so-distant 90s telcos made their money on long distance calls for business & residential land lines.
• That’s where the gravy was at.
• Remember the fax?
• The race to reinvent themselves as internet service providers & mobile operators left many a corpse belly-up by the road.
• Three letters: MCI.
• They got complacent.
• They didn’t see it coming?

$25 billion worth of media reviews has been announced  in the last few months. So is this a statistical anomaly, or a sign that after 20 years of endless talk about change, clients are finally making demands that agencies do so?

Winners for the 2015 Radio Mercury Awards were announced this evening at the 24rd annual awards reception in New York. Among the winners, Alma DDB was the only US Hispanic agency to be awarded, taking home the title for Spanish Language campaign for their Liquid Plumr “Hello” work.