Agency

The evolution of digital channels has spurred new innovations and disruption in the CPG marketplace. As a result, CPG companies now face the unprecedented challenge of acquiring, converting and retaining today’s digital consumer. Regardless of the digital channel, CPG companies must develop enduring relationships with consumers throughout the digital journey — from awareness to evaluation, through to purchase or conversion.

Now in its 15th year, the Multicultural Excellence Awards recognize outstanding multicultural advertising campaigns produced by marketers and their agencies. Winners will be announced at the 2015 ANA Multicultural Marketing & Diversity Conference presented by Time Inc., November 8-10 in Miami Beach, Florida.

This latest wave explores cultural influence on the food, beverage and alcohol buying habits of multicultural Millennials.The study has expanded beyond Hispanic Millennials to include both Asian and African-American Millennials, which combined make up nearly half of all Millennials in the U.S. today.

MDC Partners today announced the formation of Cultura United Agency, a cross-disciplinary marketing firm uniting specialized full-service advertising and public relations expertise with insights across Hispanic, African American and Asian audiences.

KFC has launched a new Hispanic marketing campaign that aligns with the timing of its exciting, new broad market initiative. The campaign, called “ para chuparse los dedos,” was created by the Louisville-based KFC Hispanic agency of record, Scoppechio, and announces the return of one of the most famous slogans in advertising history, “Finger Lickin’ Good™.”

Grupo Gallegos and the California Milk Processor Board (CMPB), creator of got milk? and toma leche, announced today the launch of the “Milk & Art Contest.”

Though the bulk of total US healthcare and pharmaceutical advertising investment still remains firmly rooted in TV and print, digital advertising is slowly but steadily becoming integral to the media mix and complementary to traditional media.

By Gonzalo López Martí  –  LMMIAMI.COM

• If, like yours truly, you run a more or less conventional advertising operation you might be quite aware by now of the fact that there’s an awful lot of excess capacity out there.
• Brainpower for hire.
• Free agents.
• Galore.
• They are hungry.
• They are equipped.
• They are MILLENNIALS.

Unlimited vacation days? On site dry cleaning? Nap pods? While those may have been unheard of a few decades ago, today’s professionals are benefiting from ever increasing office perks and benefits in a bid for companies to attract top talent, meet growing work-life balance demands, and adapt to workplace flexibility provided through technology.

Univision and Eventus today announced the dates and lineup of the artists who will headline the 2015 Premios Juventud VIP Tour (PJ VIP Tour) presented by Dr Pepper with McDonald’s as official sponsor, a series of private concerts with performances by today’s leading Latin music stars, including past Premios Juventud nominees and winners.

At a time of stagnating markets, technological disruption, and rapid changes in consumer behavior, where can big brands find growth? One popular path is through brand extension: stretching a brand into an adjacent market where its value proposition is still relevant to consumers. Classic cases include Colgate’s sideways move from toothpaste to toothbrushes, Nivea’s from body care to hair care, and Gillette’s from razor blades to shaving foam.

Millennial Hispanics rely intensely on digital & mobile through their Consideration & Evaluation Path-To-Purchase yet lag slightly vs. Total Market at the Moment of Truth …perhaps where POP displays and Loyalty may be trumping pre-store intent & store mobile coupons.

The media community is allocating more budgets and more inventory to programmatic buying, according to Wave Three of the new Programmatic Advertising Report released by Advertiser Perceptions. And while buyers are focusing their efforts on better performance and a stronger ROI, sellers are looking for easier to use products, improved audiences and more premium inventory.

San Jose, Calif., is now among the 10 U.S. cities with a population of 1 million or more, according to estimates released today by the U.S. Census Bureau.

Douglas Darfield, Managing Director of Programming and Research of Hemisphere Media Group, was honored with the 11th Annual Hispanic Marketing Research Achievement Award at the 19th Annual Hispanic Marketing Conference and Awards ceremony, which took place Tuesday, May 19, in St. Paul, Minnesota.

Grupo Gallegos announced the hiring of Lixaida Lorenzo as Creative Director. Lorenzo is one of several additions to the creative department this year, including Executive Creative Director Sebastian Garin who joined the agency in March.

Pepsi is bringing excitement to its cola options with the launch of Pepsi Limon, a new flavored cola made with just the right amount of authentic lime juice. Handcrafted and inspired by the preferences of Hispanic consumers, Pepsi Limon combines the distinct flavor of Pepsi with a hint of real lime juice resulting in a great tasting cola.

Univision Communications Inc. (UCI) announced that it has acquired The Root, the leading online news, opinion and culture destination for African-Americans. In joining UCI, The Root will leverage UCI’s extensive digital production facilities and publishing infrastructure, while its editorial team will retain its voice and stay true to its mission.

The US automotive industry will spend $7.30 billion on digital advertising in 2015 and will continue to grow digital spend, reaching $12.08 billion by 2019, according to a new eMarketer report, “The US Automotive Industry 2015: Digital Ad Spending Forecast and Trends,” part of our new report series, “Digital Ad Spending Benchmarks by Industry.”

Content is, and always will be, what gets people to engage, but in many cases it’s become a figurehead.  You need content in the same way you need a king for your kingdom: to provide a figure of authority.  That figure of authority is a symbol, but in most cases the kingdom is run by a select few who understand the people and can provide the right combination of what’s necessary for them to rule (call them the council).  No single person truly makes all the decisions — and they never will.