Agency

AARP, the nonprofit organization, hosted a concert prior to the Life @ 50+ event which will be taking place in Miami this year. Puerto Rican singer Gilberto Santa Rosa was in charge of energizing the night in a celebratory and joyful atmosphere.

There is a growing generational gap in how diversity and inclusion is defined in today’s workplaces, according to “The Radical Transformation of Diversity and Inclusion: The Millennial Influence” a new study by Deloitte and the Billie Jean King Leadership Initiative (BJKLI). The research shows that Millennials see inclusion as vital to business success and believe cognitive diversity is critical to engagement, empowerment, business growth and competitiveness.  In contrast other generations tend to view it through the traditional lenses of demography, representation, and assimilation.  

Big Voice Communications (BVC), a woman-owned, independent public relations agency known for its strategic, multichannel strategies, is celebrating its 10-year anniversary this month.

You think you’ve seen digital disruption? You haven’t seen anything yet. It’s just getting started. What’s been vertical disruption is about to go horizontal in a big way.

iHeartMedia announced the return of the iHeartRadio Fiesta Latina Presented by Sprint on Saturday, November 7, 2015. For the first time, the star-studded event will take place at AmericanAirlines Arena in Miami and will broadcast on TELEMUNDO.

English Proficiency Rising Among Latinos as Spanish Use at Home DeclinesA record 33.2 million Hispanics in the U.S. speak English proficiently, according to a new Pew Research Center analysis of U.S. Census Bureau data.1 In 2013, this group made up 68% of all Hispanics ages 5 and older, up from 59% in 2000.

Verizon Communications Inc. announced the signing of an agreement to purchase AOL Inc. for $50 per share — an estimated total value of approximately $4.4 billion.

Close to 100 former employees of The Bravo Group, the legendary agency of the 90s, will gather in New York City on Saturday, May 16 right after the upfronts.

By Gonzalo López Martí  –  LMMIAMI.COM

• Award shows can become a collective hallucination far too removed from reality. Many a creative considers award festivals a safe haven where “ideas” can be celebrated sans that pesky client intrusion.
• Award shows can be a collective guilt trip too: many a creative feels dirty about making a living in such a capitalist, phony trade.
• Especially Hispanocatholic creatives.
• (It takes one to know one.)
• On the other hand, when self-loathing & dirty consciences are properly channeled in productive ways the outcome can be plenty positive.

Creative Civilization – An Aguilar/Girard Agency, has been recognized with 11 Del Oro Awards, including “Best of Category” honors, from the Public Relations Society of America (PRSA) in San Antonio, bringing the total awards for the agency to 26 in 2015 – including two national Telly Awards, recognizing the Agency’s television advertising campaigns, and 13 ADDY® Awards from the American Advertising Federation (AAF) of San Antonio.

Changes to the American demographic landscape is absolutely changing the way corporations market to consumers, overall. This new demographic reality has profound implications on a number of business disciplines, especially market research. David Burgos, Senior Vice President at TNS recently published a paper titled, Total Market: Driving Strategy in a Multicultural Nation, in a Multicultural Marketing Special Issue in the Journal of Brand Strategy, published by Henry Stewart Publications. This Special Issue, in addition to The Journal in Cultural Marketing Strategy soon to be published in 2015, were conceived by Jake Beniflah.

Nearly half of top executives say they weren’t effective at earning support for their new ideas when they moved into C-suite roles—and more than one-third say they have not successfully met their objectives during their tenures. But even successful transitions1 didn’t require new executives to have all the answers, and certainly not within their first 100 days in the job. These are among the key findings from a recent McKinsey Global Survey on executive transitions,2 which asked C-level respondents how they managed the business, culture, team, and self-management aspects of their new jobs.

A quarter (24%) of the American adult population, an audience of 59 million strong, is turning to original digital video programming at least once a month, according to the “2015 Original Digital Video Study” from the Interactive Advertising Bureau (IAB).

More than ever, marketers are under pressure to demonstrate their business value. In a March 2015 study by Demand Metric and VisionEdge Marketing, 83% of marketing professionals worldwide said the pressure to prove their business contribution had increased.

It seems that the recent hoopla with the end of “Sabado Gigante” has sent ripples across the grid with many alluding that this, in fact, is “the beginning of the end for Univision,” and while I agree that in a way it does symbolize the end of an era/format that is no longer reflective of today’s USH audience, I still don’t hear the fat lady singing. In fact, this is a day they knew would eventually arrive.  Univision Will Be Just Fine Says Alma’s Media Director, Jorge Mercado.

The La Costeña and Jumex brands have partnered with Captura Group to launch  Mexicorico.com, a new bilingual digital platform showcasing recipes and tips focused on the true essence of Mexican cuisine and food products.

There’s a war going on, but you may not have noticed it.  It’s a subtle war that’s about to heat up substantially over the next few years: the war for talent!

The Hispanic Public Relations Association (HPRA) unveiled the findings of its first ‘State of Hispanic PR’ industry survey. The survey, conducted in partnership AHAA: The Voice of Hispanic Marketing, aimed to measure the opinion of industry professionals in order to tailor and develop programming to address specific needs or shortcomings. 

AHAA: The Voice of Hispanic Marketing announced that it will donate the Sara Sunshine archives to the Smithsonian’s National Museum of American History where they will become part of the nationally recognized advertising collections held by the museum’s Archives Center. The Sara Sunshine archives feature advertising print, audio and visuals from the 1960s to 1990s and include artifacts from Ms. Sunshine’s tenure at Spanish Advertising and Marketing Services (SAMS), the first recognized U.S. Hispanic agency founded in 1962, and Siboney Advertising. Among the major advertisers showcased in the Sara Sunshine archives are companies such as Colgate-Palmolive, Kimberly-Clark, Pepsi-Cola and Polaroid.

AIRE Radio Networks, a division of Spanish Broadcasting System, Inc., announced the second installment of its “La Musica En Privado” concert series.