Agency

ESPN and ESPN Deportes launched #YoDigoPresente (“I am In”), a multimedia marketing campaign to promote the Toronto 2015 Pan American Games. The campaign features the captivating stories of the athletes’ journey to Toronto 2015 and the powerful music of Multi-Grammy and Latin Grammy Award winner, urban alternative band Calle 13 to engage sports fans across the country and throughout the Americas.

It’s spring, the time to clean and start anew. Perhaps you have been contemplating a new direction for your career, or perhaps you have been looking for an excuse to engage with that headhunter who called you the other day. But you’re probably lacking that last little push to take that step.
So let me offer you some help by sharing three things you could do that will absolutely get you fired, forcing you to make that change. And none of them involve excessive use of alcohol, drugs or displays of public nudity — so there should be no lasting after-effects.

By Gonzalo López Martí   –  LMMIAMI.COM

• Some 10 years ago I was employed by a major multinational advertising conglomerate.
• Under the wing of said conglomerate, I was part of a small team of opportunists –I mean, professionals- with the task of opening an ad agency in Miami to cater to the US Hispanic & Latin American markets.
• New York City had been initially considered but ultimately Miami was selected as the best location.
• It just so happens that one of the head honchos of said conglomerate at the time confided in my then boss that he and other head honchos sensed new winds blowing in Cuba.

Cisneros Media announced the appointment of Wilma Maciel as Vice President, Content Management & Acquisitions for Cisneros Media Distribution (CMD), effective immediately. 

Aided by the convenience and constant access provided by mobile devices, especially smartphones, 92% of teens report going online daily — including 24% who say they go online “almost constantly,” according to a new study from Pew Research Center. More than half (56%) of teens — defined in this report as those ages 13 to 17 — go online several times a day, and 12% report once-a-day use. Just 6% of teens report going online weekly, and 2% go online less often.

Millennials have been born and raised in the age of technology, and unlike past generations, they are not influenced by traditional “push” marketing strategies. Nora Ganim Barnes, chancellor professor of marketing and director of the Center for Marketing Research at the University of Massachusetts Dartmouth, spoke with eMarketer’s Lisa Barron about the implications for companies.

Women are everywhere. No surprise right? They do, after all, make up 50% of the world’s population. Yet everywhere we look, women are a topic of conversation. Michelle Obama’s outfit choices on a recent tour of Japan are proclaimed to break down female stereotypes. Sweaty, jiggling and fabulous women exercising on our screens chant ‘This girl can’ . A woman’s mob killing in Afghanistan sparks a global #JusticeForFarkhunda movement. The banning of India’s daughter, a documentary about the gang rape in Delhi, raises hackles across the globe while Ellen Pao sheds light on sexism in Silicon Valley.

Immigrants Are a Growing Share Among Black Americans … As the Black Immigrant Population Has More than Quadrupled Since 1980A record 3.8 million black immigrants live in the United States today, more than four times the number in 1980, according to a Pew Research Center analysis of U.S. Census Bureau data. Black immigrants now account for 8.7% of the nation’s black population, nearly triple their share in 1980.

Multichannel pay TV subscriptions have plenty of benefits over relying solely on an over-the-top (OTT) device, and according to Adobe Digital Index research released in March 2015, TV Everywhere adoption continued to rise last year. TV Everywhere penetration among pay TV subscribers in the US in Q4 2014 was nearly double that in the same quarter the year prior, at 12.5%, vs. 6.5% in Q4 2013. Adobe estimated this would reach 18% by the end of 2015.

It’s interesting how creative professionals have never really found a way to be suitably paid. As a writer, I was asked my rate per word, which I found a particularly distasteful way to measure my value. It felt as if I were selling old books to trendy restaurants by the yard, honoring volume over ideas.

Victor Zeiris and Nathalie Jaspar— bilingual advertising executives who previously worked at agencies such as Grey, Saatchi and KBS+—announced the launch of Dial B, an agency specialized in beauty advertising for Latinas.

HispanicThe prevailing wisdom is that investment in the Hispanic market is a growth move by marketers looking to increase their revenue and market share. However I have quietly noticed a trend during the last few years that leads me to question the motives behind these investments. Has increased Hispanic market investment been a defensive move?  By Jose Villa / Sensis

Across the board voter turnout was down in 2014. In 2010 about 91 million votes were cast and turnout among the voting eligible population was 41.8 percent. Four years later only 81 million peopled voted for a turnout rate of 35.9 percent according to data collected by Professor Michael McDonald. Looking at Democratic losses in states such as Colorado, Florida and Illinois, some observers questioned whether Latino turnout in particular was even lower. While not all 50 states have data available on official validated vote in 2014 yet, most states have now reported vote history and we can assess what happened in the 2014 midterms.  By Matt Barreto

The latest iteration of Deloitte Global’s Latin American economic outlook series examines the opportunities and challenges for the economies of Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, and Venezuela. While the abrupt fall in the international price of oil has had a positive, yet dramatic, impact on the global economy, the decline is particularly good news for Latin America’s domestic economic situation.

Banner ads failed to meet the needs of the sophisticated marketer.  So when native advertising came along — a technology that brought the prospect of higher engagement without resorting to shenanigans — marketers jumped at the opportunity.

Award winning audio post house Tono Studios collaborated with Pablo Buffagni of BBQ Agency for a series of highly impactful and unorthodox radio and television spots to raise awareness for nonprofit organization the “Forever Foundation.”

Do you want to know how to grow your and your client’s business by engaging the Multicultural Mainstream? Then, the 2015 AHAA Annual Conference is the conference to attend. If you haven’t reserved your spot, the time to register is NOW, for we are filling up fast! And, if you’re looking for another reason, we will give you five.  By Aldo Quevedo, Chair of AHAA and Principal/Creative Director of Richards/Lerma

The retail industry is poised for another busy year of mergers and acquisitions.

Generation Y or “Millennials” (aged 18-34) are, on one hand,  just like their grandparents when it comes to their finances – they’re conservative, risk-averse, and realistic about setting goals and taking responsibility. At the same time, they exhibit all the telltale signs of youth – they’re more confident than other generations that they’ll reach their financial goals; they’re more optimistic that their financial situation is improving; and they bring a joie de vivre to their careers.  

Daniel Rodriguez and Mauricio Piccone have been named Co-Executive Vice Presidents of newly launched Endemol Shine Latino, it was announced by Cris Abrego and Charlie Corwin, Co-Chairmen and Co-CEOs of Endemol Shine North America.