Agency

We are living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. Across the globe, more than three quarters (76%) of respondents in a Nielsen online survey of digital attitudes and behaviors say they enjoy the freedom of being connected anywhere, anytime. While this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.

Millennials have finances on their minds. Among US internet users ages 25 to 35 polled in December 2014 by Principal Financial Group, 70% said having financial security was their top goal, and six in 10 were also focused on making a comfortable salary.

Círculo Creativo and AHAA: The Voice of Hispanic Marketing, which announced earlier this year an expansion of the jury from 10 to 26 members, have revealed an impressive list that not only represents more U.S. Hispanic advertising agencies than ever before but includes international representation.

Movie viewers in North America are frequenting the theater less often.

Nothing tells or sells the story of the blood, sweat and tears of athletes better than imagery — but the rules regarding displaying, distributing, and selling images of athletes can be confusing. Here are a few tips to keep in mind when considering the use of athletic images for your organization.

Are Millennials elusive consumers for established brands? While some long-standing brands do well with Millennials, others struggle.

NBCUniversal’s Hispanic Enterprises and Content announced the appointment of Reny Diaz to Vice President of Insights & Strategy, reporting to Jacqueline Hernandez, Chief Marketing Officer.

By Gonzalo López Martí /  LMMIAMI.COM

• In the US, we like to think we live in a law-abiding society.
• We like to think corruption is a third world problem.
• Self-righteousness.
• It helps us sleep at night.

When I speak with marketers about their innovation and start-up ambitions, the conversation inevitably veers towards digital media forms, data, content creation and consumer reach and engagement.

Juan Valdez Café has selected Newlink America to position the brand in the US market.

Digital disruption is everywhere. From new accessories like wearables, to new retail techniques like mobile commerce, it’s easy to think that everything is changing. Yet in this world of unbound possibilities, we seem to fetishize technology, rather than use it to design products and experiences that cater to new and emerging consumer behaviors. We need to shift our focus away from the shiny new toys that technology provide, and key our eyes to our customers.

As the senior vice president of global strategy at cross-device services firm Tapad, Nick Jordan oversees product decisions and works with advertisers and publishers on broader initiatives. Jordan spoke with eMarketer’s Lauren Fisher about the close relationship between cross-device attribution and device identification and about the future of advanced attribution practices.

Improving customer segmentation across various channels was also a key focus area, at 39% of respondents. And as banks invest more in following the digital consumer across channels, they’ll likely adopt data-gathering tools that can help them better categorize customers. Indeed, 25% said that a better overview of the customer was an area where technology could have the biggest impact—the top response.

Following a mischievously successful debut last year, the Cheetos brand announced the triumphant return of its Los Cheetahs trick soccer team for a nationwide tour and action-packed 2015. In partnership with the Mexican National Team’s annual U.S. Tour, Los Cheetahs looks to up its game this year in the soccer … or shall we say fútbol … arena.

Briabe Mobile named Juana Guichardo Director of Sales – New, York. Guichardo will be responsible for initiating sales processes and nurturing leads in order to increase revenue and grow the company’s bottom line.

With the buying power of the U.S. Hispanic market now eclipsing $1 trillion annually, marketers are more focused than ever on attracting this lucrative segment to their brands. But understanding the “how” in consumer spending is just as important as the “how much.” As the number of payment options available increases, the connection between purchase and payment has far-reaching implications: from how marketing should be planned, to how products are distributed, and even how sales are forecasted and measured.

The report, available to the public as a complimentary download, provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social media, video, advertising, search and e-commerce. Furthermore, it examines what insights can be gathered from these trends and what that means looking forward to the year ahead.

As growth picked up moderately in the U.S. consumer packaged goods (CPG) industry in 2014, small- and medium-size companies continued clawing away market share from their larger competitors, a trend that has been at work for the last several years, according to a new study by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI).

A survey of 750 U.S. consumers and a separate analysis of how U.S. retailers operate across multiple sales channels indicate that, in order to win consumer loyalty and achieve growth across all channels, retailers must enhance their mobile commerce offerings and improve the in-store shopping experience. Only 42 percent of shoppers found it easy to complete a purchase using a mobile device, and when asked which aspect of the shopping experience is most in need of an upgrade, 39 percent ranked the physical store first, showing that retailers have not made much progress in these categories since last year’s survey.

The brands Americans love say a lot about how they live.  In 2015, classic trusted brands increasingly comingle with “connected” internet brands based on the top brands in the 2015 Harris Poll EquiTrend study.