Agency

Videology found U.S. marketers are embracing more sophisticated methods of targeting and execution compared to a year ago.

Programmatic advertising burst on the scene several years ago. Initially popular as a way to get the best rates on banner advertising, programmatic eventually spread to mobile, social and video. Now, the programmatic world is buzzing about something else: TV.

Newlink America has been accepted into the prestigious PR Council as the only Hispanic-owned member firm.

If they only knew. Not that anyone has to tell them that they’re hot, lack of self-esteem has never been an issue with Latinas…but boy, are they hot!  by Pedro de Cordoba – Chief Strategy Officer / Eventus

By Gonzalo López Martí   –  LMMIAMI.COM

• It’s good to know that every now and then we Latinos can attract attention in fields other than sports, ethnic music, surgically enhanced beauty queens, autocracy and organized crime.
• Welcome to La isla del encanto, the as of late bankrupt yet demographically, geographically and politically unique state chosen by none other than Google to be the global trial market spearheading the roll-out of its revolutionary Project ARA.
• Why Puerto Rico? Well, because it is a perfect microcosm of ethnically diverse, pretty bilingual early adopters & bargain hunters with a sweet tooth for tech.

Can TV and radio stay relevant as advertising platforms in the face of the intense relationship consumers have with their digital devices?  Most forecasts believe so, but we think it’s an open question after reviewing the conclusions of two different research studies that were recently released.  By Daniel McCarthy / The McCarthy Group

The “haters” are the doomsday scenario fans that have declared TV dead, and long live digital! Then there are the TV-hater contrarians, who argue that TV is still a formidable medium in terms of reach, penetration, ability to engage, etc.

While we generally gravitate towards what is simple and efficient, there is mounting evidence that we are moving in the opposite direction when it comes to grocery shopping.

PodcastOne announced that radio personality Eddie “Piolin” Sotelo will join the podcast network’s all-star roster

Ogilvy Public Relations (Ogilvy PR) announced that Melissa Smith has been named Executive Vice President and Group Director of the agency’s New York Brand Marketing Practice.

The lean-manufacturing revolution profoundly altered the business world as companies reinvented how they built things to be more efficient and productive. We believe it’s time that companies apply that same level of scrutiny and commitment to marketing and sales.

A sneak peek at brand new data from Horowitz Research’s FOCUS Latino study shows that Hispanics are more than just a mobile audience.

Millennials are some of America’s most connected consumers, with an infinite number of entertainment options available to them in the palms of their hands. But while advertisers and marketers spend significant amounts of money, time and effort to reach Generation Y across the many different platforms available today, they should remember to connect with these young adults on one of the original platforms for consuming content—radio.

Despite significant investments in data-related marketing solutions over the past few years, an annual Infogroup study released today finds that most marketers think they still don’t collect enough customer data.

There is no question that data and digital approaches are going to reshape the future of the TV advertising industry.

Technologies to create, manage and measure marketing and advertising have become essential tools to reach and engage increasingly connected audiences.

The campaign, debuting Wednesday, March 4, consists of four national television spots across U.S. Hispanic media – one :60 and three :30 commercials – and also includes digital and social initiatives

The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.

Charo Henriquez has been named Executive Editor of peopleenespanol.com, reporting to PEOPLE en Español Editor-in-Chief Armando Correa.

In the agency world, we hear quite a bit about the importance of partnerships and growth. The satisfaction of clients, the happiness of the team, and the innovative work that inspires both your client and your team helps to contribute to a company’s success as well as the team’s growth. When all of these objectives are met, a true partnership can develop, and successful businesses encourage strong partnerships.