Agency

Judged by their actions and words, it seems many industry folks believe that “media usage” is directly linked with a corresponding opportunity to reach those people with ads. On the contrary: The two things are not the same, and believing it won’t make it so.

A new research study by Portia Consulting and the University of California, Los Angeles sheds light on the surprising attitudes, preferences and behaviors of millennials about cars and mobility.

The Economist Intelligence Unit, commissioned by Marketo, conducted a survey that includes responses from 478 CMOs and senior marketing executives worldwide to get their perspective on marketing’s rapid transformation and how to ride the tidal wave of change.

We can’t fault you; we’ve all been trained to do it. In every business, large or small, we continue chasing it. When will we realize what we might be looking for, might not be there?

Grupo Gallegos announced two additions to its creative department, Associate Creative Directors Sharon Cleary and Franz Río de la Loza.

Ello announced the hire of former MAMIVERSE CEO Rene Alegria, to spearhead all company marketing efforts as CMO.

#WeAllGrow Summit, aims to empower Latina bloggers and digital content creators by providing the tools they need to foster meaningful relationships with their followers and amplify their voice to truly become digital entrepreneurs.

Brands that innovate by combining “Better for You” alternatives combined with some ethnic flair tend to achieve 3 to 5 times faster buyer growth than the mere Total Market (TM)  0.3% average. In other words, Healthy-minded consumers want to join in on the fun, and innovative brands are helping them bake the cake and eat it too…literally! The three big high buyer growth, high wellness score winners for Total Market are:  Organic everything, Ready-to-serve dips, and Ethnic Ready to Eat. What this means is that growth will not come from just adding a jalapeño flavor to your product, but it MUST also be good for you (Organic Spicy Nachos Chips….please!).  Courtesy of Santiago Solutions Group.

With all the buzz surrounding Millennials, marketers should keep their eye on Latina moms. This influential demographic controls the majority of Hispanic purchasing power, is growing in numbers, and is looking for content that is tailored to them.  by Lee Vann / Captura Group

All the excitement about technology and data in the marketing ecosystem creates new opportunities  — but opportunity depends on change, and change requires new roles and skills. What roles are we giving up when we create these new opportunities?  Will your job be threatened if you don’t know how to proceed?

MundoFox has named Los Angeles based BARÚ, as its media agency of record. The agency has been awarded all media planning, buying and activation for paid consumer media.  BARÚ will work with MundoFox on planning and executing media buying efforts for the 2015 calendar year.

The National Academy of Television Arts & Sciences (NATAS) announced that Randy Falco, renowned media executive and President and Chief Executive Officer of Univision Communications Inc. (UCI), will receive the prestigious Board of Trustees’ Award at a gala to be held on Thursday, June 4th, 2015 in New York City.

The book provides a view of Hispanic life in the U.S., sharing Dieste’s expertise in the field for multicultural marketing. Over the last two decades, Dieste has discovered the surprising truths of what works, what doesn’t and how to effectively build a brand within this vibrant consumer segment.

By now, it’s become obvious that native advertising will continue on a strong growth trajectory over the coming years.

The Los Angeles Times announced a venture with journalist Jose Antonio Vargas to establish #EmergingUS, a multimedia platform which will explore the evolving American identity in the 21st century.

Azteca Dallas 55 announced it has partnered with multicultural event marketing agency and tour producer, Cardenas Marketing Network (CMN Events) and will serve as the presenting sponsor and official television station for the upcoming Dallas concert of internationally acclaimed Mexican singer and songwriter, Juan Gabriel.

República announced the appointment of Tony Arner, CPA, to the post of chief financial officer.

DXagency announced the opening of its new Miami office to help support its current and new U.S. clients with the same, best-in-class services, as well as opening the doors to Spanish-speaking clients both domestically and in Latin America.

Ola Källenius is a self-confessed “car guy” who still harkens back to being “that kid with the dream of driving that Mercedes star.” The Swedish-born Källenius joined the then Daimler-Benz AG in a management associate program in 1993, was named executive director of McLaren Automotive in 2003, and became a member of the Divisional Board of Mercedes-Benz Cars, responsible for marketing and sales, in 2013.

So what if we got it all wrong? Maybe more money than realized will land on traditional TV than on digital services in the future years.