By Gonzalo López Martí – LMMIAMI.COM
- It’s good to know that every now and then we Latinos can attract attention in fields other than sports, ethnic music, surgically enhanced beauty queens, autocracy and organized crime.
- Welcome to La isla del encanto, the as of late bankrupt yet demographically, geographically and politically unique state chosen by none other than Google to be the global trial market spearheading the roll-out of its revolutionary Project ARA.
- Why Puerto Rico? Well, because it is a perfect microcosm of ethnically diverse, pretty bilingual early adopters & bargain hunters with a sweet tooth for tech.
While we generally gravitate towards what is simple and efficient, there is mounting evidence that we are moving in the opposite direction when it comes to grocery shopping.
If they only knew. Not that anyone has to tell them that they’re hot, lack of self-esteem has never been an issue with Latinas…but boy, are they hot! by Pedro de Cordoba – Chief Strategy Officer / Eventus
Can TV and radio stay relevant as advertising platforms in the face of the intense relationship consumers have with their digital devices? Most forecasts believe so, but we think it’s an open question after reviewing the conclusions of two different research studies that were recently released. By Daniel McCarthy / The McCarthy Group
The “haters” are the doomsday scenario fans that have declared TV dead, and long live digital! Then there are the TV-hater contrarians, who argue that TV is still a formidable medium in terms of reach, penetration, ability to engage, etc.
Ogilvy Public Relations (Ogilvy PR) announced that Melissa Smith has been named Executive Vice President and Group Director of the agency’s New York Brand Marketing Practice.
Technologies to create, manage and measure marketing and advertising have become essential tools to reach and engage increasingly connected audiences.
The lean-manufacturing revolution profoundly altered the business world as companies reinvented how they built things to be more efficient and productive. We believe it’s time that companies apply that same level of scrutiny and commitment to marketing and sales.
Despite significant investments in data-related marketing solutions over the past few years, an annual Infogroup study released today finds that most marketers think they still don’t collect enough customer data.
There is no question that data and digital approaches are going to reshape the future of the TV advertising industry.
A sneak peek at brand new data from Horowitz Research’s FOCUS Latino study shows that Hispanics are more than just a mobile audience.
Millennials are some of America’s most connected consumers, with an infinite number of entertainment options available to them in the palms of their hands. But while advertisers and marketers spend significant amounts of money, time and effort to reach Generation Y across the many different platforms available today, they should remember to connect with these young adults on one of the original platforms for consuming content—radio.
The campaign, debuting Wednesday, March 4, consists of four national television spots across U.S. Hispanic media – one :60 and three :30 commercials – and also includes digital and social initiatives
Charo Henriquez has been named Executive Editor of peopleenespanol.com, reporting to PEOPLE en Español Editor-in-Chief Armando Correa.
The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.
In the agency world, we hear quite a bit about the importance of partnerships and growth. The satisfaction of clients, the happiness of the team, and the innovative work that inspires both your client and your team helps to contribute to a company’s success as well as the team’s growth. When all of these objectives are met, a true partnership can develop, and successful businesses encourage strong partnerships.
A majority of the U.S. population lives in incorporated places or cities, although these areas only make up a small fraction of the U.S. land area, according to a new report released today by the U.S. Census Bureau. The percentage of the population living in cities in 2013 was highest in the Midwest and West at 71.2 percent and 76.4 percent, respectively.
FutbolUSA, Inc. will begin selling 16 Liga Primera (Division 1) and 16 Liga Nacional (Division 2) teams in 16 cities in Texas, California, and the Southwest. 
Miami based Pinta has been selected as Hispanic agency of record for UFC, helping with marketing efforts, creative public relations, social media, fighter promotions and event support.
The company will debut “Vamos Por Ti” (We’ll Come For You) – its first-ever fully-dedicated Hispanic marketing campaign. The campaign focuses on Enterprise’s offer to pick up local neighborhood car rental customers at no extra cost.
