Agency

XL Alliance will help HSN to expand its reach among America’s fastest growing consumer segment, the multicultural market.

Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) announced the launch of ‘Cuida tu Don,’ a national public awareness initiative featuring legendary entertainer Mario Kreutzberger, better known as ‘Don Francisco.’ Kreutzberger, who has type 2 diabetes, will serve as an ambassador for the initiative and encourage Hispanics with type 2 diabetes to live a lifestyle conducive to staying healthy.

The program will help advertisers and their ad agencies avoid damage to their brands from ad placement on websites and other media properties that facilitate the distribution of pirated content and/or illegal dissemination of counterfeit goods.

Among the key findings, the study shows that millennial moms’ ownership of smartphones in the U.S. outpaces ownership of laptop and desktop computers for the first time, and that they are spending 35 percent more time online via their smartphones than online via laptop or desktop computers.

The study unveils the evolving shopping landscape of not only where people shop, but who is doing the shopping. Increasingly, men (who now compose 43 percent of primary shoppers) are shopping frequently and they now make just as many monthly store visits as women.

The National Association for Multi-ethnicity in Communications (NAMIC) announced the appointment of Daija Arias as its vice president of Marketing and Development.

This year, email is celebrating its 44th anniversary of the day in 1971 when computer engineer Ray Tomlinson sent the first electronic mail message. To celebrate, let’s take a look back at just how far email has come in the past 44 years.

Univision Communications Inc. (UCI) announced that it has named Kevin Conroy chief strategy & data officer and president, Enterprise Development for UCI and Isaac Lee as UCI president of News & Digital and Fusion CEO.

Comcast announced its first-ever bilingual “#SignMyTweet” (or #FirmaMiTweet in Spanish) event with internationally acclaimed film and television actor Kate del Castillo.

The Smithsonian’s National Museum of American History will acquire objects documenting the development and legacy of Sosa, Bromley, Aguilar & Associates, an advertising agency that became the top billing Latino agency in the industry.

In the olden days, marketing consisted of 4 Ps (Place, Price, Promotion and, of course, Product). This approach made perfect sense, as each P defined a critical part of what ultimately made a product sell. And that really has not changed much in today’s world.

Brands, be warned, you’re not ready for the next era of young media consumers. I can tell you from dispatches from the front lines. Over the last few weeks, we have been introducing the findings of a report we will formally launch in the coming weeks around the media habits and preferences of 13-24 year olds called the Acumen report.

Jägermeister announced the launch of the brand’s first campaign ever developed to reach Hispanics. “Sin Igual,” which translates to “Like No Other,” is a unique campaign that parallels the shared passion, uniqueness and cultural roots that both the liquor and Latinos proudly share.

Montejo and the legendary Mexican rock band Maná announced an official partnership that will make the Mexican lager the official Mexican beer sponsor of Maná’s nationwide concert tour set to begin in June 2015.

By Gonzalo López Martí / LMMIAMI.COM

• Marshall McLuhan saw it coming with uncanny clairvoyance.
• Ditto Andy Warhol when he said, in 1968, that eventually everyone would be famous for 15 minutes.
• However, nobody defined social media as masterfully and accurately as Cheap Trick, that toothless ‘burb rock bland band from the 70s.

Grupo Gallegos announced the hiring of Rachel Gilmour as Group Account Director.

Netflix Inc. will offer a broad range of great global entertainment to Cuban consumers as Internet access improves and credit and debit cards become more widely available.

MCB Network Corp’s MiCasa Network and Autoproyecto.com announced a partnership to distribute automotive video content across the MiCasa national television network and OTT/IPTV in a partnership with MCB Network Corp.

Until recently, marketers could be forgiven for looking back wistfully at this golden age as new forces reshaped their world into something completely different. These new trends include a massive proliferation of television and online channels, the transformation of the home PC into a retail channel, the unrelenting rise of mobile social media and gaming, and—with all these trends—a constant battle for the consumer’s attention.

According to the 2014 Brand Footprint, that’s what it takes to be recognized as one of the top 50 global consumer goods brands. It’s an impressive number, and a marvel of manufacturing and logistics.