Agency

Nissan United, a dedicated unit of Omnicom, announced that it has hired Antonio Navas as its first Chief Creative Officer, a role previously overseen by Rob Schwartz as Global Creative President of TBWA Worldwide prior to his appointment to CEO of TBWA\Chiat\Day New York earlier this year.

Hispanic Access Foundation (HAF) announced the hiring of Maria Rozman, who most recently served as a producer for CNN Español and spent several years as an anchor for Telemundo and Univision in Denver, as its Director of Hispanic Media.

Brands have long stood for consistency……a dependable consumer experience driven by a business model that draws efficiency from repetition, streamlining and mass production.

Native Advertising spending is set to substantially increase as marketers rapidly enable the strategy. Sixty-three percent of marketers are planning to spend more on native advertising over the next year according to the ANA’s (Association of National Advertisers) 2015 survey report “Advertising Is Going Native.”

A few years back I along with some colleagues were contracted by the Coca Cola Retailing Research Council of North America to help the council tackle what had become a critical issue among U.S. food retailers: how to successfully market and merchandise to ethnic consumers. The result was the actionable “Grow With America Best Practices in Ethnic Marketing and Merchandising.”  By Terry Soto, Author and CEO, About Marketing Solutions, Inc.

Music consumption has changed, but consumers’ appetite for music is as strong as ever.

“In the United States alone, there are more than 54 million people of Hispanic ethnicity. Such a large group cannot be ignored and is expected to become even larger as the years pass. This infographic serves to provide a basic understanding of such a diverse group.”  By Madison Ciklin / student at Florida State University

Jose Manuel Cubas the legendary Hispanic advertising agency pioneer who began Siboney Advertising in Puerto Rico in 1953 after leaving Cuba and launched a powerful agency network in the US Hispanic Market has passed.

The economy can be a tough thing to gauge. Soothsayers of all sorts report on short and long term outlooks, but an important thing to note is that the economy doesn’t exist in a vacuum. While many factors play into its ebb and flow, what people actually expect of it can become something of a self-fulfilling prophecy, impacting spending and saving trends which can in turn have impacts on the economy as a whole.

“Big Data” and “Social Good” may be the yin and yang of tomorrow’s most successful brands. Both are recognized as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing.

SABEResPODER (SEP) announced the addition of Sergio Mankita to its growing team.

Entertainment & media (E&M) momentum will remain in cities with a tale of two types of cities developing between the “fast growing” and “big spending,” according to a new PwC Cities of Opportunity: The Urban Rhythm of Entertainment & Media report. Buoyed by a strong overall economy, New York is projected to be the top E&M spender of all 30 cities as it overtakes Tokyo by 2018, whose 0.7 compound annual growth rate (CAGR) lags New York’s 4.5 percent.

The combination of technical and creative expertise has become necessary to work in digital marketing departments, but how will that change the future of digital marketing?

In this role, Lopez will work with leadership across the company to direct a fully integrated social media strategy that helps audiences engage and interact with Univision’s content across multiple media platforms.

As viewers gravitate toward OTT services, what are Hispanic multiplatform viewers using and where does OTT viewing fit in for them?

Mitsubishi Motors North America, Inc. (MMNA) announced that it will advertise during the Super Bowl airing Sunday, February 1st on NBC Universo (formerly MUN2). The campaign, conceived by Grupo Gallegos, a creatively-driven, independent advertising agency, targets Hispanic consumers and features a 30-second TV spot.

Today’s consumer packaged goods firms need the agility to redirect investment into growth-driving initiatives if they are to remain competitive amid volatile market conditions.

Michael Vinales joined the Miami Herald Media Company as vendor section and co-op specialist with the niche & special publications group.

The National Cable & Telecommunications Association’s comments come in response to news that the FCC is poised to re-define broadband as speeds of at least 25 Mbps downstream and 3 Mbps upstream — marking a significant increase from the current definition of 4 Mbps downstream and 1 Mbps upstream.

The current media agency income model heavily relies on fees. These fees are typically calculated on the basis of full-time equivalent shares of people working on a piece of business, plus overhead and other costs of running an account. There’s often a pay-for-performance or other incentives included to drive the agency to deliver.