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Brands that innovate by combining “Better for You” alternatives combined with some ethnic flair tend to achieve 3 to 5 times faster buyer growth than the mere Total Market (TM)  0.3% average. In other words, Healthy-minded consumers want to join in on the fun, and innovative brands are helping them bake the cake and eat it too…literally! The three big high buyer growth, high wellness score winners for Total Market are:  Organic everything, Ready-to-serve dips, and Ethnic Ready to Eat. What this means is that growth will not come from just adding a jalapeño flavor to your product, but it MUST also be good for you (Organic Spicy Nachos Chips….please!).  Courtesy of Santiago Solutions Group.

With all the buzz surrounding Millennials, marketers should keep their eye on Latina moms. This influential demographic controls the majority of Hispanic purchasing power, is growing in numbers, and is looking for content that is tailored to them.  by Lee Vann / Captura Group

All the excitement about technology and data in the marketing ecosystem creates new opportunities  — but opportunity depends on change, and change requires new roles and skills. What roles are we giving up when we create these new opportunities?  Will your job be threatened if you don’t know how to proceed?

MundoFox has named Los Angeles based BARÚ, as its media agency of record. The agency has been awarded all media planning, buying and activation for paid consumer media.  BARÚ will work with MundoFox on planning and executing media buying efforts for the 2015 calendar year.

The National Academy of Television Arts & Sciences (NATAS) announced that Randy Falco, renowned media executive and President and Chief Executive Officer of Univision Communications Inc. (UCI), will receive the prestigious Board of Trustees’ Award at a gala to be held on Thursday, June 4th, 2015 in New York City.

The book provides a view of Hispanic life in the U.S., sharing Dieste’s expertise in the field for multicultural marketing. Over the last two decades, Dieste has discovered the surprising truths of what works, what doesn’t and how to effectively build a brand within this vibrant consumer segment.

By now, it’s become obvious that native advertising will continue on a strong growth trajectory over the coming years.

The Los Angeles Times announced a venture with journalist Jose Antonio Vargas to establish #EmergingUS, a multimedia platform which will explore the evolving American identity in the 21st century.

Azteca Dallas 55 announced it has partnered with multicultural event marketing agency and tour producer, Cardenas Marketing Network (CMN Events) and will serve as the presenting sponsor and official television station for the upcoming Dallas concert of internationally acclaimed Mexican singer and songwriter, Juan Gabriel.

República announced the appointment of Tony Arner, CPA, to the post of chief financial officer.

DXagency announced the opening of its new Miami office to help support its current and new U.S. clients with the same, best-in-class services, as well as opening the doors to Spanish-speaking clients both domestically and in Latin America.

Ola Källenius is a self-confessed “car guy” who still harkens back to being “that kid with the dream of driving that Mercedes star.” The Swedish-born Källenius joined the then Daimler-Benz AG in a management associate program in 1993, was named executive director of McLaren Automotive in 2003, and became a member of the Divisional Board of Mercedes-Benz Cars, responsible for marketing and sales, in 2013.

So what if we got it all wrong? Maybe more money than realized will land on traditional TV than on digital services in the future years.

The US magazine audience grew 9.3% between December 2013 and December 2014, from 1.43 billion to 1.59 billion, according to MPA – The Association of Magazine Media. And the research revealed a shift in magazine content consumption habits last year—one not just away from print.

Fractional Attribution is the new science of figuring out which part of the media mix drove what kind of effect on the sale of any advertised product.

By Gonzalo López Martí / LMMIAMI.COM

Some people believe announcers make a lot of money. It is not the norm but in some cases it is quite true. When an announcer –aka voice over artist or voice over talent- is chosen to be the velvety voice of a national brand and lands an exclusivity contract, he or she can see their income skyrocket in exchange for relatively little work.

Health and wellness are hot topics around the globe, and they have been for years.

Consumers won’t accept anything besides a good customer experience from start to finish, and marketers continue to cater to such demands. In a January 2015 study by Econsultancy in association with Adobe, client-side marketers worldwide ranked the customer experience as the single most exciting opportunity in 2015, at 22%.

While the digital age has encouraged more consumers to shop and browse products on the web, physical stores are still primary destinations for shoppers, according to PwC’s annual consumer survey, Total Retail: Retailers and the Age of Disruption.

Depending on who you’re talking to at the time, it could be that you’ve heard February 14th is a great time of year to make that special someone understand just how much they mean to you… or that it’s an overly merchandized cog in an insidious corporate machine bent on monetizing as many days of the year as possible.