Agency

Everybody is talking about native advertising as the future, but it’s a meaningless term that spans two totally different concepts. How about we define it properly? 

Data can be intimidating, but it doesn’t have to be.  The fact is, most marketers were trained in marketing, which is more akin to psychology than it is to economics or mathematics.  That was the case until the last few years.  Now marketers are being tasked to be psychologists as well as mathematicians, technologists, statisticians and more.  Pretty much the only job we don’t have to do is technical development — but just you wait, because that can’t be far behind.

Grudge Match Sports will be launching Liga de Rivales (League of Rivals), an in-culture, Spanish-language eSport, which will include a mobile game, streaming platform, and television shows to authentically reflect the growing influence of Hispanics in America.

The alliance, which covers territories outside the US, is designed to deliver world class cross-media audience and campaign measurement capabilities by bringing together products, technology, data assets, research panels and relationships from both companies.

Lapiz announced Carlos ‘Ia’ Murad as its newest creative director.

Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers.

While reading the recent Ehrenberg-Bass Institute of Marketing Science’s report “Shopping Takes Only Seconds…In-Store and Online,” I was again reminded of how many marketing executives have an unrealistic and overly brand-centric view of how important their brands are in people’s everyday lives.

The U.S. Census Bureau released data today from the 2012 Economic Census showing that receipts for the nation’s motion picture and video industry  – covering the entire process from production to projection − increased $1.2 billion (1.5 percent), from $79.8 billion in 2007 to $81.0 billion in 2012. These receipt totals include ticket and concession revenue.

Americans often have their preferences. But just how often do Americans reach for “name-brand” products over the store brand options available? That depends on exactly what they’re reaching for.

The deal brings more than 100 Flama original episodes to THE SCENE, with new content delivered weekly.

Somos Next, LLC, a new company focused on developing and commercializing audiovisual content in the Spanish OTT “Over The Top” market, launched its brand FlixLatino to promote its catalog of contemporary films.

African-Americans have a diverse approach to receiving content and information—they fully engage and connect through various mainstream and niche media outlets and platforms, and they consume more content than other groups on all fronts.

Last Friday’s HispanicAd News Alert publicized the results of a study that Ipsos conducted on behalf of CarMax, where the headline read, “Today’s Mid-Life Crisis Car Almost as Likely to be an SUV or a Sedan as a Sports Car – Make it Black …or Silver, or Blue, or Red!”  The study examined the types of cars adults would purchase during a mid-life crisis, where they found that people are almost as likely to purchase an SUV or a sedan as the proverbial mid-life crisis vehicle, the sports car.  While that may seem a bit surprising to many, the results actually reflect a mindshift happening in today’s society.  By Louis Maldonado /  Managing Director at expósito & Partner

XL Alliance will help HSN to expand its reach among America’s fastest growing consumer segment, the multicultural market.

Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) announced the launch of ‘Cuida tu Don,’ a national public awareness initiative featuring legendary entertainer Mario Kreutzberger, better known as ‘Don Francisco.’ Kreutzberger, who has type 2 diabetes, will serve as an ambassador for the initiative and encourage Hispanics with type 2 diabetes to live a lifestyle conducive to staying healthy.

The program will help advertisers and their ad agencies avoid damage to their brands from ad placement on websites and other media properties that facilitate the distribution of pirated content and/or illegal dissemination of counterfeit goods.

Among the key findings, the study shows that millennial moms’ ownership of smartphones in the U.S. outpaces ownership of laptop and desktop computers for the first time, and that they are spending 35 percent more time online via their smartphones than online via laptop or desktop computers.

The study unveils the evolving shopping landscape of not only where people shop, but who is doing the shopping. Increasingly, men (who now compose 43 percent of primary shoppers) are shopping frequently and they now make just as many monthly store visits as women.

The National Association for Multi-ethnicity in Communications (NAMIC) announced the appointment of Daija Arias as its vice president of Marketing and Development.

This year, email is celebrating its 44th anniversary of the day in 1971 when computer engineer Ray Tomlinson sent the first electronic mail message. To celebrate, let’s take a look back at just how far email has come in the past 44 years.