By Gonzalo López Martí / LMMIAMI.COM
Netflix Inc. will offer a broad range of great global entertainment to Cuban consumers as Internet access improves and credit and debit cards become more widely available.
In the olden days, marketing consisted of 4 Ps (Place, Price, Promotion and, of course, Product). This approach made perfect sense, as each P defined a critical part of what ultimately made a product sell. And that really has not changed much in today’s world.
Brands, be warned, you’re not ready for the next era of young media consumers. I can tell you from dispatches from the front lines. Over the last few weeks, we have been introducing the findings of a report we will formally launch in the coming weeks around the media habits and preferences of 13-24 year olds called the Acumen report.
Jägermeister announced the launch of the brand’s first campaign ever developed to reach Hispanics. “Sin Igual,” which translates to “Like No Other,” is a unique campaign that parallels the shared passion, uniqueness and cultural roots that both the liquor and Latinos proudly share.
Grupo Gallegos announced the hiring of Rachel Gilmour as Group Account Director.
MCB Network Corp’s MiCasa Network and Autoproyecto.com announced a partnership to distribute automotive video content across the MiCasa national television network and OTT/IPTV in a partnership with MCB Network Corp.
Montejo and the legendary Mexican rock band Maná announced an official partnership that will make the Mexican lager the official Mexican beer sponsor of Maná’s nationwide concert tour set to begin in June 2015.
You’d assume that people who create media for a living would know how to present a positive image of themselves to the media. Clearly, that’s not always the case. I do a lot of media training with my clients, and I’d say the Sony execs could have used a touch-up on their message-delivery skills. And if other entertainment companies are smart, they’re booking media-training sessions for their executives as we speak.
Until recently, marketers could be forgiven for looking back wistfully at this golden age as new forces reshaped their world into something completely different. These new trends include a massive proliferation of television and online channels, the transformation of the home PC into a retail channel, the unrelenting rise of mobile social media and gaming, and—with all these trends—a constant battle for the consumer’s attention.
According to the 2014 Brand Footprint, that’s what it takes to be recognized as one of the top 50 global consumer goods brands. It’s an impressive number, and a marvel of manufacturing and logistics.
Marketing automation is still new enough and complex enough that even vendors of automation systems face challenges running their own marketing operations on their own platforms.
Deloitte released the sixth annual report “Tech Trends 2015 – The Fusion of Business and IT” outlining the top technology forces with the potential to reshape business models, reimagine customer engagement, and change how work gets done.
The shelf is perhaps the most important link in the value chain from manufacturer to retailer to consumer. It’s where brands and innovations are made available to consumers. It’s where pricing and promotions take place. It’s where supply meets demand, in the most tangible way.
This year’s Year in Sports Media report highlights consumers’ global love of sports, which continues to grow. 2014 was a big year for sports, beginning with the Sochi Winter Olympics and then featuring one of the most exciting World Cups ever held.
From the latest nail polish trends to the hippest hair products or the toughest wrinkle fighters, women and men, young and old are shopping in the beauty aisle. In fact, 94% of all U.S. households buy beauty products, spending an average of $98 dollars each year.
One in five (20%) respondents choose a sports car as the type of car they would want to buy if they were going through a mid-life crisis and were to buy a car, while nearly as many (17%) say a sports utility vehicle, and slightly fewer (15%) a sedan, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of CarMax. Other choices include a convertible (12%), pickup truck (9%), hybrid (8%), crossover (5%), coupe (4%), minivan or van (4%), or some other type of car (6%).
Boomers were as relevant as ever last year. I predicted they would drive economic expansion, create jobs, become more important to mainstream brands, and continue to rejuvenate the face of 50+. They didn’t disappoint.
Orcí announced the launch of its space themed, dream encouraging, digital, social and experiential campaign for the 2015 Honda CR-V. In the new CR-V ad supporting Motor Trend’s 2015 SUV of the Year, Orcí taps into important consumer insights about parents and quality time with kids. Serving up a serious, but inspirational spot featuring an ambitious little girl, Orcí aims to empower parents to prioritize their children’s dreams by maximizing time spent together in car rides.
Coconut Grove, FL based Marca has been assigned Hispanic marketing and advertising responsibilities for NASCAR
