Agency

Jose Manuel Cubas the legendary Hispanic advertising agency pioneer who began Siboney Advertising in Puerto Rico in 1953 after leaving Cuba and launched a powerful agency network in the US Hispanic Market has passed.

The economy can be a tough thing to gauge. Soothsayers of all sorts report on short and long term outlooks, but an important thing to note is that the economy doesn’t exist in a vacuum. While many factors play into its ebb and flow, what people actually expect of it can become something of a self-fulfilling prophecy, impacting spending and saving trends which can in turn have impacts on the economy as a whole.

“Big Data” and “Social Good” may be the yin and yang of tomorrow’s most successful brands. Both are recognized as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing.

SABEResPODER (SEP) announced the addition of Sergio Mankita to its growing team.

Entertainment & media (E&M) momentum will remain in cities with a tale of two types of cities developing between the “fast growing” and “big spending,” according to a new PwC Cities of Opportunity: The Urban Rhythm of Entertainment & Media report. Buoyed by a strong overall economy, New York is projected to be the top E&M spender of all 30 cities as it overtakes Tokyo by 2018, whose 0.7 compound annual growth rate (CAGR) lags New York’s 4.5 percent.

The combination of technical and creative expertise has become necessary to work in digital marketing departments, but how will that change the future of digital marketing?

In this role, Lopez will work with leadership across the company to direct a fully integrated social media strategy that helps audiences engage and interact with Univision’s content across multiple media platforms.

As viewers gravitate toward OTT services, what are Hispanic multiplatform viewers using and where does OTT viewing fit in for them?

Mitsubishi Motors North America, Inc. (MMNA) announced that it will advertise during the Super Bowl airing Sunday, February 1st on NBC Universo (formerly MUN2). The campaign, conceived by Grupo Gallegos, a creatively-driven, independent advertising agency, targets Hispanic consumers and features a 30-second TV spot.

Today’s consumer packaged goods firms need the agility to redirect investment into growth-driving initiatives if they are to remain competitive amid volatile market conditions.

Michael Vinales joined the Miami Herald Media Company as vendor section and co-op specialist with the niche & special publications group.

The National Cable & Telecommunications Association’s comments come in response to news that the FCC is poised to re-define broadband as speeds of at least 25 Mbps downstream and 3 Mbps upstream — marking a significant increase from the current definition of 4 Mbps downstream and 1 Mbps upstream.

The current media agency income model heavily relies on fees. These fees are typically calculated on the basis of full-time equivalent shares of people working on a piece of business, plus overhead and other costs of running an account. There’s often a pay-for-performance or other incentives included to drive the agency to deliver.

By Gonzalo López Martí – LMMIAMI.COM

• Mark Zuckerberg, Trevor Kalanick, Richard Branson, Jeff Bezos.
• Last names are brands.
• More than ever before.
• We need to believe there’s a human being behind the products and services we buy.
• We need to root for them.
• Deposit all our hopes & expectations on them.
• Life is more simple this way.

Now that we’ve settled back into our routines and our own personal New Year’s resolutions have fallen by the wayside, we’d like to suggest a new resolution to adopt: Get more nuanced about marketing to Millennials.

La comunidad is translating its name to the community to better reflect the reality of today’s cultural landscape.

You might think that American Millennials – of all ethnicities – would be in the same ballpark when it comes to their finances… and you’d be partially right. In some aspects of it, they are in lock-step. For example, when asked if they did not believe in using a traditional bank, approximately 30% in each group completely or somewhat agreed.  But what’s interesting is where they diverge from one another.

U.S. companies are struggling to keep pace with their customers’ “always on” nature and greater use of digital channels, according to new research from Accenture. As a result, the “Switching Economy” – the potential revenue up for grabs in the U.S. market due to changes in consumer spending patterns and switching rates – has swelled to $1.6 trillion, a 29 percent increase since 2010.

A global study sponsored by Teradata Corp., the big data analytics and marketing applications company, revealed an apparent disconnect between how chief executive officers (CEOs) see the current status and benefits of data initiatives and how lower-level managers see them. This and other disparities impede success and imperil the competitive advantage companies hope to realize.  

Every business leader knows that it is easier to grow sales by engaging existing customers than acquiring new ones. And yet, as apparel brands currently focus on driving Back-to-School and Fall Season sales in a highly competitive landscape, they keep missing opportunities to build deeper relationships with Hispanics, a large and growing fashion-focused segment.