Agency

As viewers gravitate toward OTT services, what are Hispanic multiplatform viewers using and where does OTT viewing fit in for them?

Mitsubishi Motors North America, Inc. (MMNA) announced that it will advertise during the Super Bowl airing Sunday, February 1st on NBC Universo (formerly MUN2). The campaign, conceived by Grupo Gallegos, a creatively-driven, independent advertising agency, targets Hispanic consumers and features a 30-second TV spot.

Today’s consumer packaged goods firms need the agility to redirect investment into growth-driving initiatives if they are to remain competitive amid volatile market conditions.

Michael Vinales joined the Miami Herald Media Company as vendor section and co-op specialist with the niche & special publications group.

The National Cable & Telecommunications Association’s comments come in response to news that the FCC is poised to re-define broadband as speeds of at least 25 Mbps downstream and 3 Mbps upstream — marking a significant increase from the current definition of 4 Mbps downstream and 1 Mbps upstream.

The current media agency income model heavily relies on fees. These fees are typically calculated on the basis of full-time equivalent shares of people working on a piece of business, plus overhead and other costs of running an account. There’s often a pay-for-performance or other incentives included to drive the agency to deliver.

By Gonzalo López Martí – LMMIAMI.COM

• Mark Zuckerberg, Trevor Kalanick, Richard Branson, Jeff Bezos.
• Last names are brands.
• More than ever before.
• We need to believe there’s a human being behind the products and services we buy.
• We need to root for them.
• Deposit all our hopes & expectations on them.
• Life is more simple this way.

Now that we’ve settled back into our routines and our own personal New Year’s resolutions have fallen by the wayside, we’d like to suggest a new resolution to adopt: Get more nuanced about marketing to Millennials.

La comunidad is translating its name to the community to better reflect the reality of today’s cultural landscape.

You might think that American Millennials – of all ethnicities – would be in the same ballpark when it comes to their finances… and you’d be partially right. In some aspects of it, they are in lock-step. For example, when asked if they did not believe in using a traditional bank, approximately 30% in each group completely or somewhat agreed.  But what’s interesting is where they diverge from one another.

U.S. companies are struggling to keep pace with their customers’ “always on” nature and greater use of digital channels, according to new research from Accenture. As a result, the “Switching Economy” – the potential revenue up for grabs in the U.S. market due to changes in consumer spending patterns and switching rates – has swelled to $1.6 trillion, a 29 percent increase since 2010.

A global study sponsored by Teradata Corp., the big data analytics and marketing applications company, revealed an apparent disconnect between how chief executive officers (CEOs) see the current status and benefits of data initiatives and how lower-level managers see them. This and other disparities impede success and imperil the competitive advantage companies hope to realize.  

Every business leader knows that it is easier to grow sales by engaging existing customers than acquiring new ones. And yet, as apparel brands currently focus on driving Back-to-School and Fall Season sales in a highly competitive landscape, they keep missing opportunities to build deeper relationships with Hispanics, a large and growing fashion-focused segment.

Think back to your own teen years. Maybe it was not long ago. Maybe it was decades ago. What did you love when you were young? Cars? Video games? Movies? Dancing? Sports? Some of you probably liked some of those things but there is one thing pretty much every teen loves and that’s music. Music holds a special place in everyone’s heart and memory. A song from a long ago summer can bring back memories in a way few other things can match. Listening to and loving music is part and parcel of being a teen.

Amid their interest in millennials, marketers look to the 19 million-plus US college students as an audience worth courting. After all, it is a mostly millennial subset that already deploys considerable spending power and (with degree in hand) will be poised to outearn and outspend noncollege millennials for decades to come, according to a new eMarketer report, “US College Students 101: Updating Fundamental Facts About This Diverse, Digital Cohort.”

AHAA: The Voice of Hispanic Marketing announced the theme of its Annual Conference, taking place in Miami from April 27 to 29, 2015: “Redefining Relevance.” With the marketing landscape constantly evolving to keep up with dramatically changing demographics, new strategies are tested, new models of data collection are created, and return on investment (ROI) is scrutinized to ensure proper budgetary allocations. However, the most successful marketing campaigns consistently hit home runs in one area: Relevance. Relevant messaging, creative, and delivery are all necessary to forge meaningful relationships and win brand loyalty of Hispanics, America’s most powerful demographic.

Florida State University’s Center for Hispanic Marketing Communication celebrates its 10th anniversary and honors the pioneering leadership of founder Felipe Korzenny during the fifth annual International Conference on Hispanic/Latino Media and Marketing, which brings together marketing professionals and scholars from across the United States, Spain, and Latin America. The Center’s Board of Advisors, the FSU community and industry leaders will honor Dr. Korzenny at a special gala February, 2015.

With “The Big Game” just around the corner, football fans may be starting to wonder whether or not their beloved game is still America’s Favorite Sport.  Back in 1985, there was only a one-point difference between the percentage of American adults who followed at least one sport and considered pro football (24%) or baseball (23%) to be their favorite. 

Among sports fans, the escalating interest around Super Bowl XLIX is focused on which team will earn the championship trophy for its on-field performance. Among marketing and advertising professionals, the chatter is centered on the TV commercials that will air during the game and the integrated multimillion-dollar marketing campaigns from these sponsors. Who will score or fumble on advertising’s biggest day of the year?

The report found that “local digerati”—those that used internet and mobile apps for local news and community events and feel social networking is important for local information—number nearly 30 million strong in the U.S. While 11% of adults across the U.S. can be pegged as local digerati, Boston (15%), Denver (15%), Orlando (14%), Philadelphia (14%) and Washington, D.C. (14%) boast the top markets for these consumers. In the City of Brotherly Love, 51% of local digerati have visited a local broadcast TV website in the past week—the highest of any market.