Agency

There has been considerable commentary about whether internet use in general and social media use in particular are related to higher levels of stress.   Such analysts often suggest that it is the heaviest users of these technologies that are most at risk. Critics fear that these technologies take over people’s lives, creating time pressures that put people at risk for the negative physical and psychological health effects that can result from stress.

According to the majority of Americans, women are every bit as capable of being good political leaders as men. The same can be said of their ability to dominate the corporate boardroom.

I recently found my copy of the book The Four Agreements by Don Miguel Ruiz. I remembered it being an insightful, easy read and ended up bring it along to re-read it over the holidays while on vacation. Little did I know that in doing so now, over 15 years since I first read it, I would find great applications for strategy and marketing—especially in the Multicultural space.  By Bessie Ramirez, Managing Partner, About Marketing Solutions, Inc.

Consumer packaged goods (CPG) companies can realize significant gains in cross-channel growth through digital collaboration with retailers and distributors and better internal integration a new Accenture research study shows.

The digitization of everything is changing how businesses design services and products for customers, according to a new report by Accenture.

A new survey from Massachusetts Mutual Life Insurance Company (MassMutual) found that compared to the rest of the population, Hispanics are working harder to secure their financial futures. In every way measured in this research, Hispanics are more invested in their own financial future than the general population.

Latin3 will will develop the 2015 digital brand strategy and manage all its social media channels.

However, despite native advertising’s ascent, there is unequal penetration in the marketplace.

Females appear to be the driving force behind these attitudes with 62.1 percent optimistic about business conditions (53 percent for males), and 56.4 percent of females are optimistic about the economic conditions of the country over the next five years (48.9 percent for males).

This will be the first mass & social major marketing push in Europe by Miami-based DDM Brands to build awareness and momentum for Yezz, its fast-growing brand of mobile devices with various operating systems: Billy (Windows), Andy (Android), Foxy (Firefox).

Charles King, long-time partner at William Morris Endeavor, announced that he has formed a new media holding company MACRO.

Univision Communications Inc. (UCI) announced the appointment of Chiqui Cartagena to the position of vice president in the Political and Advocacy Group, effective immediately.

Eclipse Marketing Services, Inc. named Natty Romera the newly created position of VP, Multicultural Marketing.

There were a lot of fits and starts, and mistakes were made in every era, leaving me to wonder, will the players leveraging YouTube learn from the mistakes of yesteryear to deliver value and reach an audience that has been traditionally nearly impossible to market to directly?

In the study, GfK MRI divided women in the Millennial generation into two age groups – ages 20 to 24 and 25 to 37 – and found that the cohorts often have very different attitudes and behaviors when it comes to fashion. These disparities could impact the way advertisers and agencies in fashion approach Millennials.

The good news is that marketing and advertising spend continues to rise. The bad news is that if your job is in any form of printed media, you’re not selling a whole lot, and you will sell even less by the end of the year.

By Gonzalo López Martí – LMMIAMI.COM

-Hi, I’m here to interview for the brand manager job.
-Welcome, take a seat. So…. How many followers do you have on Twitter?
-Errr… I’m not on Twitter.
-Facebook friends?
-Err… 31
-Instagram?
-….
-Tumblr?
-…. I’m not really into social media…
-So you want a job as brand manager at a packaged goods company in 2015 and “you’re not into social media”. What are you into then, if I may ask? Office politics?
-Yes! That and PowerPoint!

To the best of my knowledge, this imaginary job interview has never taken place.
Yet.

In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.

Hispanic marketing agency G ADMarketing Communications has now become Semilla AD, a multicultural agency specializing in the evolving Hispanic segment, led by Gabriela Alcántara-Diaz and Shirley Attia.

Here’s our take on what the coming year holds, with five predictions for 2015. … Millennials