The Story
Recently, a 30-second AT&T television ad, “Vivir Sin Compromisos,” caught my attention. It shows young, appealing, Latinos talking about themselves and reacting to the company’s cellular service.
What makes this ad stand out is that the actors speak in English, Spanish and mix of the two — Spanglish.
Because of that, we wanted to understand how the ad resonated with Spanish-Preferred Hispanics, English-Preferred Hispanics and Bicultural Hispanics, so we tested it. By Mario Carrasco / partner, ThinkNow Research
Key findings from the survey in fashion, beauty and personal care, digital media, food, gaming and entertainment
Few film producers have a resumé as impressive as Ed Rivero’s. He’s as crossover as it gets. He worked years with the most powerful players in Hollywood (Ridley & Tony Scott ring a bell? Quentin f*****g Tarantino?) yet he saw a business opportunity in the Hispanic market and jumped in with both feet. These days he runs one of the coolest production companies in our industry, LA-based Cortez Brothers. His roster of directors reads like the wet dream of a creative with Cannes ambitions. By Gonzalo López Martí – LMMIAMI.COM
While digital media players clearly enable use of streaming video and other platforms that enhance viewer control, new GfK research suggests that they may actually provide a net gain for traditional TV viewing.
Carlos Calancha has joined MediaCom as the new CEO for its operation in Puerto Rico. He joins after several years working for Grey, first in Puerto Rico, followed by regional roles and most recently over three years as COO of Grey Peru.
Exhibit space blew sponsorship sales out of the water when it came to revenue share, though, accounting for half of total event revenues. Meanwhile, dollars from sponsorships added up to represent 16% of total revenues, with attendee revenues landing in second.
For a very long time, marketers developed strategies to achieve marketing objectives like awareness, perception and efficiency. The pendulum shifted recently, with marketers now starting to take a more significant seat at the C-level table, realizing that marketing metrics are not necessarily as important as standard business metrics — though marketing measures do provide a bridge to meet standard ones. And now the ultimate accountability for marketing is revenue and sales. Today’s marketers understand addressability and accountability, and if they don’t then they’re destined to be replaced.
For over 50 years, there was only a single “app” for TV viewers. It was an entertainment app whose sole function was to stream premium video content. Over the years, new versions of the app were released, including more channels, an interactive programming guide, higher definition displays, and the ability to record and playback programs. Viewers could customize their version of the app to some extent by negotiating with their app developer – that is, their cable or satellite company. By Chris Louie, VP Product Leadership / Nielsen
Do you know Twitter’s character limit? Or which is bigger: a megabyte or a kilobyte? Take our quiz to see how your knowledge of the web and digital technology stacks up against the online Americans in our survey.
As with many seemingly overnight sensations, the Internet of Things (IoT) — the digitization of everyday objects — has been a long time coming. More than three decades ago, thirsty students at Carnegie Mellon University famously connected a Coke machine to the Internet, in order to see whether it had drinks in stock, making it one of the first popular examples of the IoT in action.
HispanicAd.com is proud to be the leading trade journal offering daily news, research and resources to the US Hispanic advertising,marketing and media executives.
It would be a stretch to say “The Gift of New Traditions” doesn’t look like the commercial it is, but the new offering from JCPenney, working with AOL’s BeOn division, shows how branded content can sell without appearing to try.
As the holiday shopping season shifts into high gear, your customers are going to be sending you a veritable blizzard of signals as they interact with you via email, websites, social networks, mobile apps and customer support.
Dallas Thompson joins integrated cross-cultural advertising agency, Sensis in Washington.
This holiday season Hispanic shoppers will make the difference between a ‘Feliz’ (happy) and ‘Feria’ (fair) ‘Navidad’ for retailers, according to 2,417 Hispanic consumers who participated in the Brand Keys 20th annual Holiday Shopping Survey.
Once the last piece of pumpkin pie is eaten, Thanksgiving thoughts that used to turn to naptimes now switch to navigating mall traffic. After all, this year some retailers are planning to open so early, they’ll never really shut down on Turkey Day in the first place. And many shoppers are looking forward to two of the biggest shopping days of the year—Black Friday and Cyber Monday—eager for deals in-store and online.
Steadily improving economic fundamentals should moderately boost holiday sales in the stores and online this year, according to Deloitte’s annual holiday sales forecast.
Alberto Slezynger doesn’t need much of an introduction, his and his company’s name, Personal Music, are top-of-mind in our industry. He sold millions of records and filled stadiums with his band Daiquiri back in the day. We’ve certainly heard his tunes. A lot. But have we heard his life’s story and his opinions? Voilá. By Gonzalo López Martí – LMMIAMI.COM
Televisa Publishing + Digital announced its shift in management at their Miami-based corporate office. Sergio Carrera, General Manager of the U.S. Hispanic market, has been replaced by Televisa Publishing’s own Christian Rojas, effective immediately.
