Agency

Digital place-based (DPB) media is establishing a spot in media plans. In July 2014 polling by the Digital Place Based Advertising Association (DPAA), nearly 90% of US agency planners said they had included DPB media in their executed plans, and the majority of that group (48.5% of respondents overall) used the tactic in 20% or more of their approved and executed plans—up from 45.4% who did so in 2013. Meanwhile, the percentage of agency planners who didn’t include DPB media in their plans fell from 13.1% to 10.9% year over year.

Optimism about the economy is kindling holiday cheer as shoppers plan to spend more this year and tech-savvy shoppers have even higher spending expectations, according to Deloitte’s 29th annual holiday survey.

The Federal Trade Commission filed a federal court complaint against AT&T Mobility, LLC, charging that the company has misled millions of its smartphone customers by charging them for “unlimited” data plans while reducing their data speeds, in some cases by nearly 90 percent.

Chester Cheetah, the official Cheetos brand spokes-cheetah, announced the introduction of Los Cheetahs. This insanely talented team of trick fútbol players combines athleticism, theater and comedy — a spectacle only fitting for the most popular sport in the world and the most mischievous brand. Los Cheetahs will embark on a nationwide tour beginning with an event on November 8 in Long Beach, Calif. To add to the magnitude of this news, global fútbol legend, Jorge Campos, is on the roster as one of Los Cheetahs’ goalies.

Marketing leaders at consumer packaged goods (CPG) firms are facing fundamental shifts in the global commercial environment. To meet these challenges, they have an opportunity to accelerate their adoption of digital—and rethink both their marketing models and their routes to consumer engagement.

I know there are books written on the definition of strategy, but I tend to think most books are too long (even my own book).  Simply put, strategy is a plan, which enables you to be proactive.  Strategy ensures you’re not forced to react to everything thrown in your direction at the same level of intensity.  Strategy creates priorities, gives you an end goal to shoot at, and a means of achieving those goals.

Marketing technology adoption will continue to grow next year, and thanks to the massive amount of data marketers now have, tools focused on making sense of all the figures are of particular interest.

In a climate in which true product differentiation is difficult, the regulatory landscape challenging, global partner ecosystems vulnerable, and the pressure to hire high-potential talent intense, a company’s reputation is increasingly recognized as a business asset central to maintaining and increasing business value.  By Wendy Salomon, VP, Reputation Management

A new national survey exploring how African Americans and Hispanics get their news reveals that the predicted digital divide, in which people of color would be left behind in the use of technology, is not playing out as many of those forecasting the digital future anticipated. The survey findings suggest a divide based on content, not technology.

Mobile has now eclipsed desktop as a research tool with consumers spending more time on their mobile devices than ever. In fact, mobile devices account for up to 64 percent of time spent online and 42 percent of mobile users consider mobile the most important resource in their purchase process. While more than one-third of mobile shoppers turn to mobile exclusively, offline activity plays a big role in consumers’ purchase process as more than half (52 percent) reported visiting a physical store and 64 percent completed their purchase offline.

This year, República won one Gold and 10 Silver Daveys for exceptional work on behalf of clients BankUnited, Baptist Health South Florida, Boehringer Ingelheim Pharmaceuticals, Goya Foods and Pernod Ricard Americas Travel Retail.

Circulo Creativo, a non-profit association dedicated to promoting excellence and creativity within the U.S. Hispanic Marketing profession, announced that it has named Luis Miguel Messianu, President & CCO at Alma, its new Chairman of the Board, and Gustavo Lauria, Partner & CCO at We Believers, its new President.
 

Tono Studios collaborated with Havas Worldwide’s Chicago office to create Dish Latino’s new comedic spot starring actor Eugenio Derbez. Tono was tasked with mixing the elements as well as adding organic ambiance and effects to flesh out the advertisement and give it a realistic sound.

Overall, 10% of consumers say they plan to spend more this year than last year, and multicultural households account for 43% of this year’s projected extra spending with Hispanics accounting for 13%.  

As far as industrial metaphors go, the notion of “buying time” has become a little ironic — and some might say, quite prophetic — for Madison Avenue. In its most common use, the term simply means to keep something going beyond its current functional capacity. In the ad industry, of course, it means something else: to buy time on media that consumers are spending their time with. But the way media-buying has historically worked, the term has actually been a misnomer. Advertisers and agencies have never really bought time. They have only bought proxies for moments in time when they assumed consumers might be present to look at their ads, considered their offers and be wowed by the awesomeness of their big creative ideas.

Remember when e-commerce was exclusively reserved for purchasing electronics? Well, thanks to mobile phones and tablets, consumers have quickly come to rely on the internet for everything from apparel to jewelry to personalized gifts.

The option to watch TV shows online means no more rushing home to catch the latest episode of a favorite series or staying up later than one wants. And that flexibility is the primary reason for internet television viewing, based on August 2014 research by comScore.

Rafael Eli, a partner at the Schramm Marketing Group has been recognized as a leading influencer in the Hispanic community with the “El Award” by El Diario.

In this business we rarely ask the opinion of the artists-for-hire who help us bring to life our lofty, world-changing, award-winning ideas. Namely film directors, photographers, web developers and so on. We expect from them to hit the ground running, give us exactly want we want, when we want it, at the price we set, no questions asked. This series of articles will humbly attempt to right this wrong.  By Gonzalo López Martí – LMMiami.com

Brooklyn-based Latin media company, Remezcla, announces the launch of its website, Remezcla.com, introducing new branding, new interface, and new sections.