Agency

LatinWorks has been selected to create a campaign introducing Montejo, Anheuser-Busch’s first Mexican beer to the U.S. market.

MGSCOMM won the 2014 PR News’ PR Agency Elite Award in the category of “Integrated Communications” for the agency’s work on behalf of the Hispanic Milk Protein campaign, The Breakfast Project’s El Super Desayuno. 

Dallas-based agency Richards/Lerma has hired Quim Gil, as head of brand planning, effective immediately.

By Gonzalo López Marti / LMMiami.com

In this business we rarely ask the opinion of the artists-for-hire who help us bring to life our lofty, world-changing, award-winning ideas. Namely film directors, photographers, web developers and so on. We expect from them to hit the ground running, give us exactly want we want, when we want it, at the price we set, no questions asked. This series of articles will humbly attempt to right this wrong.

Darn it, I really wanted to write a rant about Twitter profiles from people that put a #hashtag #in #front #of #every #word #in #their #profile. Or people that qualify their profile with monikers like  #thoughtleader or #insert-other-pretentious-claptrap-here.  But alas, events in programmatic last week forced me to ditch my plans, and focus once again on programmatic’s unstoppable rise and rise.

CBS Outdoor Americas Inc. has announced it will rebrand as Outfront Media Inc.

Mobile marketing, as in marketing via smartphones, is one of the hottest topics in the U.S. marketing industry right now. We can all relate, I am sure. We Tweet, visit Facebook, enjoy music, watch videos, check the weather, watch TV shows, watch movies, and oh, yes, we even manage to make some phone calls with these ingenious and ever more sophisticated devices.  By Elisa Cogo / Director of National Sales and Marketing at Cardenas Marketing Network

How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains.

comScore, Inc.  published The U.S. Total Video Report. The report provides context for Americans’ shifting TV consumption habits. As the viewing environment becomes increasingly fragmented with a wider array of devices and sources of content, it’s more important than ever to gain a complete understanding of TV audiences and their viewing behaviors across multiple platforms.

It’s no secret that Latinos are active online. The challenge for brands is how to connect with such a diverse group that represents three regions of the Americas in a relevant and impactful way. There is no magic formula, but there are guidelines – and pitfalls – that brands must keep in mind. Here we share some do’s and don’ts from Hispanic Heritage Month (HHM) 2014 for connecting with U.S. Hispanics online.

Nearly nine in 10 US marketers are using social media marketing. It is clear they consider it a necessity for doing business.

A Record Number of Latinos are Eligible to Vote … But Latinos are a Small Share of Eligible Voters in Key 2014 Races

Are you afraid digital technologies will make you obsolete? That your hard-earned skills haven’t prepared you for the fast-moving digital future?

República unveiled its newly redesigned website www.republica.soy  .SOY is a new domain by Google, catering to the growing digital needs of the US Hispanic market. .SOY offers Hispanic consumers, brands, and publishers, a place to build, create and share culturally relevant web content.

McCann XBC announced that Joel Rodriguez has joined as Executive Creative Director.

Consumers are hungry for engaging content and marketers are creating more content than ever before. In response to this shift, we are seeing an increase in the number of positions dedicated to content creation within both client and agency marketing teams.  And one of the most important positions within these teams is the content strategist.

Shoppers looking for big-ticket items behave differently than smaller spenders. This infographic shares insights into both ends of the spectrum to help marketers reach their target audiences.

How the most popular candy brands rank among Twitter users.

Tecate and Tecate Light announced details behind their retail activation surrounding the highly-anticipated match between Manny Pacquiao and Chris Algieri, promoted by Top Rank and scheduled to be broadcast live on November 22 on HBO Pay-Per-View from the Venetian Macao’s Cotai Arena in China. 

Exponential Interactive announced the results of its “Marketing to Millennial Mothers” study which identifies specific behaviors, interests and trends of modern moms ages 18-32 to help brands and advertisers engage with one of the largest growing audience segments.