Agency

Mobile marketing, as in marketing via smartphones, is one of the hottest topics in the U.S. marketing industry right now. We can all relate, I am sure. We Tweet, visit Facebook, enjoy music, watch videos, check the weather, watch TV shows, watch movies, and oh, yes, we even manage to make some phone calls with these ingenious and ever more sophisticated devices.  By Elisa Cogo / Director of National Sales and Marketing at Cardenas Marketing Network

How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains.

comScore, Inc.  published The U.S. Total Video Report. The report provides context for Americans’ shifting TV consumption habits. As the viewing environment becomes increasingly fragmented with a wider array of devices and sources of content, it’s more important than ever to gain a complete understanding of TV audiences and their viewing behaviors across multiple platforms.

It’s no secret that Latinos are active online. The challenge for brands is how to connect with such a diverse group that represents three regions of the Americas in a relevant and impactful way. There is no magic formula, but there are guidelines – and pitfalls – that brands must keep in mind. Here we share some do’s and don’ts from Hispanic Heritage Month (HHM) 2014 for connecting with U.S. Hispanics online.

Nearly nine in 10 US marketers are using social media marketing. It is clear they consider it a necessity for doing business.

A Record Number of Latinos are Eligible to Vote … But Latinos are a Small Share of Eligible Voters in Key 2014 Races

Are you afraid digital technologies will make you obsolete? That your hard-earned skills haven’t prepared you for the fast-moving digital future?

República unveiled its newly redesigned website www.republica.soy  .SOY is a new domain by Google, catering to the growing digital needs of the US Hispanic market. .SOY offers Hispanic consumers, brands, and publishers, a place to build, create and share culturally relevant web content.

McCann XBC announced that Joel Rodriguez has joined as Executive Creative Director.

Consumers are hungry for engaging content and marketers are creating more content than ever before. In response to this shift, we are seeing an increase in the number of positions dedicated to content creation within both client and agency marketing teams.  And one of the most important positions within these teams is the content strategist.

Shoppers looking for big-ticket items behave differently than smaller spenders. This infographic shares insights into both ends of the spectrum to help marketers reach their target audiences.

How the most popular candy brands rank among Twitter users.

Tecate and Tecate Light announced details behind their retail activation surrounding the highly-anticipated match between Manny Pacquiao and Chris Algieri, promoted by Top Rank and scheduled to be broadcast live on November 22 on HBO Pay-Per-View from the Venetian Macao’s Cotai Arena in China. 

Exponential Interactive announced the results of its “Marketing to Millennial Mothers” study which identifies specific behaviors, interests and trends of modern moms ages 18-32 to help brands and advertisers engage with one of the largest growing audience segments.

Northwestern Mutual has added two multicultural marketing experts to its Diversity and Inclusion team.

In 2013, a majority (52%) of Millennials in the Top 10 Total Market (TM) states were of Multicultural background compared to 1 in 3 of  Millennials in the remaining 40 states.  These 10 states fueled 59% of the U.S. Millennial growth since 2010 and represented 53% of all U.S. Millennials. Multicultural Millennials generated the vast majority (77%) of the Millennial growth between 2010 and 2013 in these top 10 TM states, growing 2.4 times faster than White Non-Hispanic Millennials.

Hispanics are trendsetters. This demographic is the largest self-identifying ethnic group in the U.S. and has more than $1 trillion in spending power. So where are they spending? When it comes to celebrating with family and friends or relaxing at the end of a long day, many of these consumers are reaching for cold and refreshing beers.  By Andrea Riberi, Senior Vice President, Alcoholic Beverages, and Eva Gonzalez, Executive Director, Diverse Consumer Insights and Multicultural Marketing

The ad industry has always been consumed with the latest trends. This should be no surprise, given that marketers and their agencies spend the better part of their days trying to create them. But nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad inventory more efficiently by applying rules to technology-enabled, automated purchases has marketers salivating. And they’re putting their money where their mouths are, with some of the world’s largest advertisers reportedly planning to shift as much as 75% of their digital spend to programmatic buying over the next year.  By Chris Louie, VP Product Leadership

Newlink America and Chandler Chicco Companies announced the expansion of their alliance with the official launch of SALUTEAM.

This report compares immigrant and nonimmigrant youth along 40 indicators of wellbeing, making comparisons by generation and by race and ethnicity. Immigrant youth are born abroad or born in the United States of foreign-born parents.