Agency

The rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013. Growth will remain strong over the next two years, staying at 5.3% in 2015 and rising to 5.9% in 2016.

Women continue to earn more than men in Puerto Rico, where a wage-gap reversal has put the island in a unique position in the U.S., according to U.S. Census Bureau data.

An overwhelming majority of moms currently have a smartphone (88%) and tablet (83%) by their side. This may represent a plateau for mobile-device adoption by mothers, but the survey reveals that moms’ firm embrace of mobile usage is growing.

The Hispanics in Business 2014 study details the impact of Hispanic businesses ownership, entrepreneurship and wealth. It contains data sourced from Geoscape, the U.S. Census, Nielsen Scarborough, the U.S. Department of Commerce and the Kauffman Index of Entrepreneurial Activity.

There are plenty of things I’ve never understood about CMOs — like why they’d take a job that seldom lasts that long– but chief among those things I just don’t get is their often-willful ignorance about how people are actually using media.

By Gonzalo López Martí @LopezMartiMiami

• Anyone who’s read a business magazine in America in the last 15 years has seen it.
• He’s been running direct response ads for decades now.
• Gary Karrass, the art of negotiation.
• Or something like it.
• You’ve bumped into his his neatly combed over coif & his smirky mug looking at you from the page.
• Dude is a lecturer or some such.
• He sells courses on-line and on tape about the aforementioned art.
• His headline slash call2action slash clincher is simply great:
• “In business as in life you don’t get what you deserve. You get what you negotiate.”

Hispanics are fairly optimistic about their futures, believing they have the power to make their dreams a reality and that everyone has an equal opportunity to succeed.

National Hispanic Heritage Month began this week to celebrate Latinos and their culture and history. Started as Hispanic Heritage Week in 1968 by President Lyndon Johnson, it was expanded to a month by President Ronald Reagan and enacted into law in 1988. Guatemala, Honduras, El Salvador, Nicaragua, and Costa Rica celebrated their independence days Monday followed by Mexico today and Chile on Thursday.

41% of consumers conduct more searches on mobile devices than their PCs. Thenew study shares insights that can help marketers better understand and engage mobile searchers.

The 2014 Ipsos Affluent Survey USA projects that the Affluent population in the United States grew 8% from 2013, to 67.5 million adults, compounding the 6% growth seen the previous year (“Affluents” are defined as adults aged 18+ living in households with at least $100,000 in annual household income – approximately 23% of US households). The Affluent population is found to be diverse, not only in its shopping habits, but in its generational and cultural composition as well.

When shown a list of occupations and asked how much prestige each job possesses, doctors top the Harris Poll’s list, with 88% of U.S. adults considering it to have either “a great deal of prestige” (45%) or to “have prestige”(44%).

An overwhelming number of higher education leaders are increasingly concerned about their ability to maintain current enrollment levels, according to the results of the third annual Higher Education Outlook Survey conducted by KPMG LLP, the audit, tax and advisory firm.

Media Rating Council (MRC) announced that its Board of Directors voted to remove MRC accreditation for the Simmons National Consumer Study, which includes the Simmons National Hispanic Consumer Study.

As we travel across the country consulting with client and agencies, we don’t typically get why Hispanic questions such as “why should I spend resources on Hispanic marketing?  Why is this important to my business?” Marketers know Hispanics are essential to their growth.  What we do get often is the how questions.  How do we best connect with bicultural, bilingual Hispanics? How do we message in a way that’s relevant?  By Roberto Ruiz –  Univision Communications Inc.

Ever since the term “shopper marketing” was coined more than 20 years ago, people working in our space have prided themselves on the accountability of the discipline. After all, shopper marketing was developed to drive the transaction — to “ring the register.”

As teens are changing their media habits, moving away from traditional TV viewing to spending more time with other entertainment formats—namely YouTube, Instagram, and Tumblr—their interest in traditional celebrities has waned.

These future intenders are key audiences for mobile operators, device manufacturers, developers and advertisers as they are already interested in connected technology.

Miami-based music production company, Animal Music, has picked up award-winning Alberto Farinas to join them as Creative Producer.

As a multicultural advertising agency, Cococnut Grove based Alma feels that the digital business card puts the agency at the forefront of new and innovative ways of doing business.

Sensis announced that it has been retained by the National Society of Hispanic MBAs (NSHMBA) to launch a comprehensive rebranding initiative that will include a new name, logo and identity to be rolled out by the end of Q1 2015. In addition, the contract includes social media and public relations support to help launch the organization’s new identity.