Agency

US millennial women make up a huge group that is almost impossible to characterize. For one thing, the age range covers those still in high school all the way through women approaching their mid-30s. And they are a more ethnically diverse generation than any that has come before, according to a new eMarketer report, “Millennial Women: How Their Social Network Usage, Shopping Habits and Personal Finances Add Up.”

Carat published its updated forecasts for worldwide advertising expenditure in 2014 and 2015, with market optimism demonstrated through strong global and regional forecasts.

Results showed US Hispanic device ownership skews higher than the non-Hispanic US audience on a full range of connected devices, including smartphone, tablet, OTT, laptop, and smart TV, while leading the market in multi-tasking and mobile content consumption.

I recently wrote about how silly it is to embed a team of digitally focused folks in your marketing department, call it a team and expect results.  The response was overwhelming to that article, which shocked me because I thought that idea was taken for granted.  Apparently I was overstating the understanding of that concept.

Ninety-two percent of executives from companies that are applying big data to their businesses said they are satisfied with the results, according to new research by Accenture.

Is America truly ready for total marketing? Or is the formula just too simple, resting on a flawed narrative that a racial divide no longer exists?  By David Morse, CEO, New American Dimensions LLC

The real recipe for cultivating brand loyalty comes down to context.

Equally as impressive, Hispanics opened businesses — many owned by self-employed individuals — at a rate more than twice the national average of 18 percent between 2002 and 2007, according to the most recent U.S. Census Bureau figures.

Smartphones, tablets and computers have redefined how we connect every day. As new technologies emerge, consumers are connecting in even more ways and understanding these new connections is critical.

In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, observed during the week that included Sept. 15 and Sept. 16. Congress expanded the observance in 1989 to a monthlong celebration (Sept. 15 – Oct. 15) of the culture and traditions of those who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean.

New ideas and innovation are the lifeblood of 21st century businesses.

The pressure to measure marketing’s business value has increased, and agencies should remember this when competing for new business.

By Gonzalo López Martí @LopezMartiMiami

Starbucks doesn’t sell quality (forgive me for stating the obvious).
Coffee is not fuel.
Coffee is a craft & a ritual.
You know what I’m talking about, particularly if you are Colombian or Venezuelan.

The notion of family is rapidly evolving, but many brands aren’t yet portraying the new reality of today’s families or fully speaking to their needs.

As consumers bounce from device to device throughout the day, marketers are trying to figure out how to track them across platforms.

The latest Nielsen Audio Today Report  profiles the impact of Network Radio among Hispanics, and the nearly 30 million listeners that are reached by Network Radio each week in hundreds of markets around the country.

Measuring and monitoring brand equity has become a required discipline for any global marketer. Brands are important and valuable assets to corporations, and there’s a business imperative to understand their position in the market and whether a brand is developing in line with the brand’s objectives.

Hispanicize has selected República as its agency of record.

Through the contest “Amo Mi Isla” (I Love My Island), WAPA TV is searching for a viewer-generated song that highlights the island’s positive qualities to be the station’s next official jingle.

Stardome Media Reps (a division of Stardome Media Group) announced the addition of industry network radio sales icon, Dave Logan, Sr., as Director Corporate Sales.