Agency

Is the end of the pop-up ad near? A September 2014 study conducted by Harris Interactive for Goo Technologies found that 29% of US internet users thought the ad type wouldn’t survive the next 10 years—the highest percentage out of all formats studied. Banners were the second most likely to vanish, according to respondents, cited by 19%.

By Gonzalo López Martí @LopezMartiMiami

• Last week I pointed out a fact which, at least in my humble experience, is a self evident truth: our Latin Catholic inclination to do business with family and/or friends is a recipe for disgruntlement and, eventually, failure.
• Family companies are a mess.
• They always end up mired in bad blood and doom.
• As usual, I got a considerable amount of pushback from my beloved readers.
• Some hate mail too.
• I will concede though that there are exceptions to my theory.

Luis Gallardo, has been named as Chief Executive Officer and a member of the Board of Directors  of Thinking Heads Americas.

With the continued melding of the Hispanic population with the U.S. culture at large, its led to a new buzzword for marketers to use when implementing their advertising strategies: ‘Total Market Approach.

Programmatic technology and precise digital metrics will change the way multicultural marketing dollars are spent, expert says.

Rather, the quintet of marketers at B&C and Multichannel News’ Hispanic TV Summit Marketing Roundtable, “Driving Growth of Hispanic Audiences,” all described a relentless need to refine their methods.

The array of platforms is vast, many of them with as yet unwritten rules. And it’s tricky to make programming broad enough for a wide audience, while also localizing it in a meaningful way for the various Latin American nationalities.

The sports roundtable at B&C/Multichannel’s Hispanic TV Summit didn’t see the abundance of sports as competition for soccer and the eyes of U.S. Hispanic viewers.

A panel of top Hispanic network executives said passion for the game and announcer enthusiasm help drive viewers to watch La Liga MX matches.

With a growing base of younger enthusiasts in the U.S., soccer is poised to make a big splash on television in the coming years.

At the center of the discussion about social responsibility on TV, storytelling and reaching young Hispanic audiences was Los Jets, the NUVOtv docuseries based on Paul Cuadros’ book, A Home on the Field.

As it moves toward a network transformation, mun2 will continue to add more linear properties and digital content from NBC Sports.

Programmers and distributors looking to reach Hispanic viewers will have to employ a multitude of strategies including providing multi-language and culturally-relevant programming on numerous distribution platforms to be successful, according to panelists speaking at Thursday’s Hispanic Tv Summit.

iHeartMedia announced that it’s taking the power of its hugely successful iHeartRadio Music Festival to Latin music fans with its first-ever iHeartRadio Fiesta Latina.

Spanish Broadcasting System announced the appointment of Eric Garcia as Revenue Chief of our Radio division.

Consumer packaged goods (CPG) brands have all but perfected the art of gathering consumer data.

Laura Termini, actress, entrepreneur and founder of CHICANOL.com a platform with 6 years developing digital campaigns for the general market , and Rory Lassanske creator of MamaContemporanea , has finalized a strategic alliance with Dospuntouno digital agency, with extensive experience of digital strategies in Latin America, to create SOMOSmedia, a joint venture of SOMOSentertainment and Dospuntouno

Twenty five companies have been selected as finalists, across 10 categories, in the ANA’s (Association of National Advertisers) 2014 Multicultural Excellence Awards. The award program recognizes marketers that produced industry leading multicultural advertising campaigns between June 2013 and June 2014.

impreMedia launched ChicaFresh.com, its new digital platform for “Latinas with attitude.”

Cisneros Media announced the appointment of Marcello Coltro as Executive Vice President of Content Distribution.