By Gonzalo López Martí
A few days ago I had drinks with a photographer friend of mine.
This gentleman is –or was- a very successful professional.
He shot hundreds of national campaigns for every blue chip brand you can think of in every category imaginable.
Terra announced Paty Cantu as the next artist to join the “Terra Live Music Home Sessions” series, presented by the all-new Honda Fit 2015.
Univision Enterprises, the products and services division of Univision Communications Inc. (UCI), in partnership with Envision Rx Options and Hola Doctor, announced during its annual health week the launch of the Univision Farmacia app, currently available on iOS and Android.
UVideos, the bilingual digital video destination for Univision Communications, Inc. (UCI) announced an expansion of its content offerings as well as providing digital-only extensions of some of Univision Network’s top shows.
It is the end of 2020, time to look back on the year’s main developments as well as the decade we now leave behind. Let’s start with ASVD (advertising-supported video distribution) — or as we used to know it, television.
Verizon FiOS recently debuted 15 online videos as part of a new bicultural campaign, “Learning at FiOS Speed.” The campaign aims to show how the company steps up to the challenge of providing the best tools for students going back to school.
Internet users around the world are tuning in to digital video—whether it’s to watch long-form content like TV shows or movies, short snackable clips, or even branded video content produced by marketers.
The National Pork Board (NPB) launched PorkTeInspira.com, a new Spanish–language website with corresponding social media channels in Facebook, Twitter and Instagram.
The 3rd annual Festival PEOPLE en Español returns to San Antonio this Labor Day weekend.
comScore, Inc. published The U.S. Mobile App Report. The report provides an in-depth analysis of the medium that is currently driving the majority of digital behavior in the U.S. As mobile apps continue to play a more significant role in digital, it’s more important than ever before to gain a complete understanding of these audiences.
Health and wellness is trending. At the start of year, U.S. consumers listed health among their top five concerns for 2014. Concurrently, the popularity of fitness bands, smartphone apps that track health and fresh food sales have all risen dramatically.
The second wave of the Hispanic Millennial Project focuses on healthcare. It explores attitudes and behaviors associated with health, diet, and exercise, as well as health-related technology, insurance, and the Affordable Care Act (aka Obamacare).
Univision Communications Inc. announced its second annual “Semana de la Salud” (Health Week), a weeklong multiplatform event under the health umbrella of the Company’s Univision Contigo empowerment initiative.
An increasingly dynamic and fragmented media environment has led to an explosion in the number of advertising messages a consumer sees, estimated at up to 5,000 each day. In such a cut-throat grab for consumer attention, marketers need to look beyond standard avenues of connecting with audiences i.e. conventional paid media. After all, you’re more likely to survive a plane crash than click on a banner ad.
Eighty percent of consumers have privacy concerns with wearable Internet of Things (IoT) connected technologies, according to the 2014 State of the Internet of Things Study. But half of those same consumers said they would be willing to share personal data collected by such devices with third-party retailers when presented with compensation such as a coupon or discount.
I have a very simple proposal: Let’s rate the impression.
Wait, I know what you’re about to say. “But impressions are rated now, thanks to the MRC ratings that were announced earlier this year!” Okay, those were baby steps. But they aren’t really “ratings.” It was a great start and I appreciate it, but we still aren’t assessing our “impressions” nearly enough.
Grupo Gallegos announced the hiring of creative leader Marty Orzio as Chief Creative Officer.
Las Vegas based Quillin Advertising, Public Relations & Social Media announced the addition of Marilyn Valenzuela.
The National Association for Multi-ethnicity in Communications (NAMIC) announced the winners of its Excellence in Multicultural Marketing Awards (EMMA).
The most effective, and valuable CMOs of the future will also be responsible for revenue, including direct sales and channel sales. I challenge any CMO in the industry to defy that prediction.
