Agency

41% of consumers conduct more searches on mobile devices than their PCs. Thenew study shares insights that can help marketers better understand and engage mobile searchers.

The 2014 Ipsos Affluent Survey USA projects that the Affluent population in the United States grew 8% from 2013, to 67.5 million adults, compounding the 6% growth seen the previous year (“Affluents” are defined as adults aged 18+ living in households with at least $100,000 in annual household income – approximately 23% of US households). The Affluent population is found to be diverse, not only in its shopping habits, but in its generational and cultural composition as well.

Ever since the term “shopper marketing” was coined more than 20 years ago, people working in our space have prided themselves on the accountability of the discipline. After all, shopper marketing was developed to drive the transaction — to “ring the register.”

When shown a list of occupations and asked how much prestige each job possesses, doctors top the Harris Poll’s list, with 88% of U.S. adults considering it to have either “a great deal of prestige” (45%) or to “have prestige”(44%).

An overwhelming number of higher education leaders are increasingly concerned about their ability to maintain current enrollment levels, according to the results of the third annual Higher Education Outlook Survey conducted by KPMG LLP, the audit, tax and advisory firm.

As a multicultural advertising agency, Cococnut Grove based Alma feels that the digital business card puts the agency at the forefront of new and innovative ways of doing business.

As teens are changing their media habits, moving away from traditional TV viewing to spending more time with other entertainment formats—namely YouTube, Instagram, and Tumblr—their interest in traditional celebrities has waned.

These future intenders are key audiences for mobile operators, device manufacturers, developers and advertisers as they are already interested in connected technology.

Miami-based music production company, Animal Music, has picked up award-winning Alberto Farinas to join them as Creative Producer.

“Innovation that excites.” You hear it in our commercials, you see it in our ads and it sits at the top of NissanUSA.com. It’s even posted in every Nissan office building and manufacturing facility around the world. To consumers, it’s a tagline that calls attention to our vehicles’ “cool factor.” But for us, it’s a reminder of our commitment to focus the customer in everything that we do.  by Fred Diaz, Senior Vice President, Nissan Sales & Marketing and Operations, U.S.

Sensis announced that it has been retained by the National Society of Hispanic MBAs (NSHMBA) to launch a comprehensive rebranding initiative that will include a new name, logo and identity to be rolled out by the end of Q1 2015. In addition, the contract includes social media and public relations support to help launch the organization’s new identity.

As Gardiner Morse wrote in a recent Harvard Business Review article, “a marketing revolution is under way and nowhere is that more visible than in the CMO’s transforming role.” Morse was specifically referring to Unilever’s CMO, Keith Weed, who notably now oversees both marketing and communications and sustainable business. It is a shift from the model that exists at the majority of companies, namely that sustainability exists in a separate division.

Marketers are not scientists or magicians, but they are quickly spearheading the journey from the unknown into the known.  Let me explain…

Miller Coors announced that the Miller Lite creative assignment for mainstream has been assigned to TBWA Los Angeles and the US Hispanic Markets portion has been assigned to Dallas based Dieste.

Programmatic buying is dominating political ad spending this year as 85% of agencies plan to use programmatic for their media buying efforts. That is a key finding of a recent STRATA political survey of leading advertising agencies representing approximately 75% of total political advertising billings.

Total advertising expenditures increased 0.7 percent in the second quarter of 2014 to $35.6 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. During the first six months of 2014 ad spending grew 3.1 percent.

The Industrial Internet of Things represents a tremendous opportunity for innovative companies looking to unlock new revenue sources by packaging their products with new digital services, says Accenture in its new report, “Driving Unconventional Growth through the Industrial Internet of Things.”

CEOs cite interacting and connecting more with customers as their top priority; Concerns that products and services will quickly lose relevancy.
In a recent study by KPMG LLP, the U.S. audit, tax and advisory firm, chief executives indicated their companies will be significantly more customer-focused over the next three years to more effectively deliver value and advance their brands.

By Gonzalo López Martí@LopezMartiMiami

• Apple launched the Apple Watch with big fanfare last week.
• In the meantime it is still wiping off the egg on its face after some media outlet recently reported about its dismal diversity track record.
• It just so happens that the kingdom of the late Steve Jobs rarely hired individuals who are not male and white for its managerial ranks.
• Apparently a few Asian males had managed to percolate into the upper middle echelons of its payroll but that’s about it.
• Tim Cook, CEO of the Cupertino giant, had to apologize publicly for his employer’s human resources inclinations.
• Ipso facto, the company put its HR & PR machinery in overdrive and announced a string of multicultural, gender unbiased recruitments.

FCB Chicago announces international advertising executive and FCB veteran Walter Boza has joined the agency as SVP, strategic planning director. Boza hails from FCB Caracas, where he was general manager of the Venezuelan agency.