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The “Musica y Destinos con Toyota” social media series launches with Sarinana live-reporting from Lollapalooza, the three-day music festival held in Chicago through Sunday, August 3.

A poll released today by the National Council of La Raza and Latino Decisions uncovers that Latino voters are still facing considerable economic challenges.   By Matt Barreto / Latino Decisions

Looking to tap the efficiency and keen insights promised by programmatic? Here’s what you need to know about programmatic platforms and partners.

While most of what will happen in the future may be a surprise, I believe that there are a lot of things that will happen in the media and marketing industry in the near future that aren’t that hard to predict — certain things so likely to occur, they are almost inevitable. In fact, you could view them as near certainties.

Even though most of retailers’ current growth is coming from digital channels, shoppers continue to visit stores – and will for many years to come.  Their demand for a more relevant store shopping experience, however, has retailers asking “How can we rejuvenate the in-store experience?” in order to return stores to their rightful place in the retail ecosystem.

Creative that speaks to the bilingual, bicultural Latino in both Spanish and English may not be the best use of a brand’s time and money.  By  Adam R Jacobson

According to Accenture, the U.S. standard of living is in danger of declining by 9 percent by 20301 – back to the level it was in 2000 – due to three major economic threats: an aging population, lower workforce participation and a flat or declining labor productivity growth rate.

Many marketers covet Millennials, conducting extensive research on what makes these consumers tick and to better understand their personas. CivicScience recently took a different approach in researching this demographic group, to drum up some fresh insights about our beloved 18-34 year olds. We wanted to see if there are any regional differences that are noteworthy, so we mined our InsightStore for anything that bubbled up.

What defines luxury to a man 2015? Is it a Rolex and a private jet, or the ability to travel the world and gain life experiences?

Two art directors swap lives for four weeks in Dallas and Buenos Aires.

SSG decoded key differences between long standing insured and new ACA Exchange consumer, which could improve relationships and retention with current new ACA enrollees.

Digital marketers better like change, because it’s coming. According to an April 2014 study by Altimeter Group, digital transformation is now a significant movement. The research found that definitions of “digital transformation” varied greatly among industry professionals, and in the end defined it as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.”

The voice of Mom is powerful. It’s something that brands are desperate to attract and at the same time, it’s one thing that brands fear the most. The motivated voice of one mom can mobilize a movement against a brand, having real impact right where it hurts – online and at the shelf.

Blue Moon’s Cinnamon Horchata Ale was created by Keith Villa, founder and head brewmaster at Blue Moon Brewing Company. Villa sought inspiration from his Mexican heritage to create the unfiltered ale that delivers a clean cinnamon flavor.

Virtually all large American publishers (98%) are now pursuing programmatic marketing strategies at home, but fewer—72 percent—have moved to deploy the same in support of their audience development efforts abroad. Despite this current discrepancy, international publishers active in this burgeoning market trend intend to neutralize the deployment gap over the next two years, according to a recent survey and whitepaper from the Interactive Advertising Bureau (IAB) and Winterberry Group released, “Going Global: Programmatic Audience Development Around the World.”

By Gonzalo López Martí@LopezMartiMiami

Many people are eagerly awaiting the A day (A as in algorithm).
They are hoping a time will come when algorithms will replace humans in the various functions of the marketing pipeline.
For instance: the Canadian chat app Kik, wildly popular among teens both in Canada and the US, is launching a service that will allow its users to converse with “brand bots”.
This is, software that impersonates a brand.
Line, the Japanese chat service globally known for its “stickers” interface, is also tinkering with bot-driven branded efforts to engage its users.
But don’t let the headlines fool you.

The premise of the internet of things (IoT)—that everything can and will be connected—is by turns enticing and intimidating. Who wouldn’t want the ability to cool a room before returning home or have the oven start to cook the evening meal remotely? What business wouldn’t want to keep closer, more up-to-the-minute tabs on inventory thanks to stock items that can communicate levels and whereabouts?

This summer Coca Cola replaced its logo with 250 popular names, and America suddenly became really thirsty.  No product improvement. No big grand prize. Just a touch of personalization, and people couldn’t dig through the convenience store cooler fast enough.

Riding the wave of soccer fever that swept the nation, automotive companies that advertised during the World Cup 2014 experienced twice as much growth in consumer interest on KBB.com compared to automakers that did not advertise during the event, 1 according to Kelley Blue Book. The greatest traffic surge occurred the week the U.S. Men’s National Soccer team competed against Portugal and Germany, as many Americans tuned in to the high-profile games.

McGavren Guild Media announced that Anne Kensington-Lott has joined the company as vice president, Hispanic platform.