Agency

STRATA found in a recent survey of viewers of online videos and TV, younger audiences feel that targeted ads are more intrusive than their older counterparts.

CoreBrand released its second annual report on the most and least respected corporate brands – Brand Respect: The Most and Least Respected Corporate Brands.

The ANA (Association of National Advertisers) and online fraud detection firm, White Ops have launched ‘The Marketers’ Coalition’, a joint research initiative to determine the level of bot fraud occurring across the digital advertising industry.

Marketers are feeling the heat when it comes to measuring their efforts. According to a study conducted by VisionEdge Marketing and ITSMA in April 2014, 85% of marketers worldwide said the pressure to measure marketing’s business value and contribution had increased. Just 14% said the level of pressure had stayed the same, and 1% thought it had decreased.

By Gonzalo López Martí@LopezMartiMiami

In the business world -particularly in marketing & advertising- few words are thrown around more profusely and absentmindedly than “strategy”.
A few years back I started an impromptu poll: during business meetings and presentations I’d casually ask clients and/or colleagues to please define “strategy” for me.
Just for the sake of being on the same page semantically.
Some people would fumble.
Others would give me a harsh look, as if I’d asked them a thorny personal question.

The no argument = the U.S. won’t anytime embrace soccer to the depth of other countries.  by Stephen Palacios /  Added Value

Denny’s Corporation  has launched its new Spanish-language Facebook page, Denny’s Latino.

Change is the dominant fact of life in every business today. And the ability to master and exploit change has become one of the most sought-after management skills. This is particularly true in marketing, where the very tempo of change is constantly quickening.

We at Univision found this question of language of particular importance for our partners, and joined Nielsen and Starcom Mediavest Group’s Multicultural division to find some concrete answers.  By Roberto Ruiz / Univision Communications Inc.

Today’s kindergartners offer a glimpse of tomorrow’s demographics. A new data analysis by Pew Research Center finds a big increase over the past decade in the number of states where at least one-in-five public school kindergartners are Latino.

Some rules in soccer, as in other sports, are based on absolutes: if the ball crosses the touchline it’s out of bounds. The offside rule is different; it’s based on the relative position of players from both teams.  Culture has the same effect on language; it makes the meaning of words relative. There is no better example of this than an event that captures the attention of all Hispanics from different places: the World Cup.

The percentage of young first-time mothers who are married is dropping, according to Fertility of Women in the United States: 2012, a report released by the U.S. Census Bureau.

Quench your thirst. Brush your teeth. Bring the family together. At their most basic level, consumer products companies satisfy fundamental human needs. Today, digital technology is enabling those needs to be fulfilled better and faster than ever before.

Nielsen reveals 2014 mid-year U.S. music sales, airplay and streaming data for the six-month period of Dec. 30, 2013 through June 29, 2014. Nielsen SoundScan measures U.S. point-of-sale of recorded music product.

We all know CPM stands for “cost per thousand.” And you might think it’s “cost per thousand impressions.” Nope. It’s just “cost per thousand.” And it’s sort of fitting that it doesn’t actually imply a cost per thousand of what. You don’t know what the hell it is, because you don’t know what the hell you’re getting. Even if you are talking about impressions.

The increasing influence of Hispanic-Americans on every aspect of American life—from politics to media, fashion to entertainment—is felt most keenly in the four U.S. states bordering Mexico, a microcosm of the U.S. Hispanic community. Already the largest racial/ethnic group in the U.S. after Caucasian, Hispanics are forecast to become the majority in 25 years.

Social Media Day is an international celebration popularized by Mashable, the world’s leading social media publication. MCG Latino, on behalf of Ford Motor Company, socialized with 500 top influencers, speakers and enthusiasts from South Florida during Miami’s Social Media Day.

This fully integrated marketing effort, crafted specifically for the World Cup, included TV, digital and social elements, all utilizing the #MeAgarroElGol hashtag. The intent of the campaign was to capture the excitement and thrill of celebrating a goal during the World Cup. Anytime. Anywhere.

Are you still looking to hire a digital marketing specialist?  If so, put on your Members Only jacket, pick up your Newton, and get back in your Model T Ford and drive home — because you are sorely out of date.

Advertisers worldwide will spend $545.40 billion on paid media in 2014, according to new figures from eMarketer. Total media ad spending will increase 5.7%, eMarketer projects, more than doubling its growth rate of 2.6% from a year ago.