Agency

According to The National Law Review, the Supreme Court has issue a Summary Judgement against the US Hispanic Market focused conference company LatinVision headed by Carlos Vassallo corporate officer and principal shareholder of LatinVision, Inc.   The Summary Judgement allows plaintiffs to pierce the corporate veil of his company due to “a failure to adhere to corporate formalities, inadequate capitalization, commingling of assets, use of corporate funds for personal use,” an “overlap in ownership and directorship,” and “common use of office space and equipment.”

Mayweather Promotions announced that they have retained the services of Pinta, a cross-cultural marketing firm, to assist efforts to market the company, its fights and fighters to the Hispanic community.

Lola will assist Oscar Mayer in supporting the Spanish-language Deli Fresh Oven Roasted Turkey Breast campaign, which is the brand’s largest Hispanic integrated marketing campaign of the year.

Wealth owned by Hispanic families would triple in inflation-adjusted terms by 2025 if wealth-building trends observed during the past two decades resume. This would raise the share of total wealth owned by Hispanics to a new high.

The Mobile Marketing Association (MMA) in partnership with adidas announced the release of The Mobile Marketing Playbook. Created as a tool for brands and agencies, this resource aims to explain when, where and how companies can consistently use mobile around the globe as core to their marketing efforts. The playbook also provides insight on how marketers can understand the impact mobile has in the marketing mix.

When it comes to marketing campaigns, success or failure can be measured in a variety of ways. Performance metrics are vital to advertisers who need solid figures to prove the efficacy of their campaign — to demonstrate how their marketing spend is clearly translated into sales leads.

The launch of Montejo marks the first import from Mexico to the United States by Anheuser-Busch.

Thirty CPG brands have been nominated for the 2014 Wellness Brand Awards – Breakfast Category, with the winners to be announced August 14, 2014, at the Hispanic Retail 360 Summit in San Antonio, Texas. Nominees are CPG brands competing for a share of stomach in various sub-categories, including Cold & Hot Breakfast Cereals, Bars, Egg Alternatives, Frozen Breakfasts, Instant Breakfasts, RTE Pastries, Mixes, and Yogurt.  Two winners will be recognized per segment: Total Market, Millennials, Hispanic, African American and Non-Hispanic White.

Graphic novel legends Warren Ellis and Michael Allred join forces for the first time, to turn the BACARDÍ family story into an exclusive graphic novel.

US and global consumers spend a large amount of time with digital maps, but marketers have precious few opportunities to advertise to them in the current digital ecosystem.

When it comes to social networking landscape, advertising is merely one piece of the social media puzzle, but it’s a big one.

Reaching a narrow audience online is no easy feat. With a tight budget and an even tighter intended audience, the United States Marine Corps (USMC) needed to maximize digital campaign efficiency and make the most of every dollar spent.

Entravision Communications Corporation announced the promotions of two executives to the position of Executive Vice President, effective immediately. 

Millennial parents, like everyone in their generation, are enthusiastic consumers of social media and adept multitaskers. However, when it comes to education and entertainment, there’s an even more-important friend for these families: television.

One thing is clear: My law on big marketing data still stands as much today as when I first published it in March of 2013. It reads: “As the amount of marketing data increases, the marketer’s understanding of all available data decreases at an equal rate.”

In celebration of its 30th anniversary, the Hispanic Public Relations Association (HPRA) announced its call for entries for the 2014 National ¡BRAVO! Awards.

The Media, Diversity, & Social Change Initiative at USC Annenberg released a study demonstrating that diversity on screen falls far below that of the U.S. population. The study found that individuals from underrepresented racial and ethnic groups comprise just over a quarter (26%) of all speaking characters.

Local Corporation is a local advertising technology company that connects consumers and businesses through products and services such as Local.com and Krillion, a local shopping platform aggregating data from 120,000 stores. Chairman and CEO Fred Thiel spoke with eMarketer’s Yory Wurmser about mobile search and the evolution of retailing.

Smartphone owners are highly interested in NextRadio, the new app that allows consumers to listen to local radio stations using the FM chips already installed in their phones, according to a new national study releasedby media research firm Coleman Insights and its knowDigital division.

The “Musica y Destinos con Toyota” social media series launches with Sarinana live-reporting from Lollapalooza, the three-day music festival held in Chicago through Sunday, August 3.