Agency

Despite a constantly changing audio landscape, broadcast radio controls more than half of the more than four hours a day that Americans spend with all sources of audio. But the audio space is vibrant and changing – and newer sources of audio, from Internet-only services like Pandora and Spotify, to Satellite Radio, and even TV music channels like Music Choice now account for nearly a quarter of all listening.

JWTIntelligence launched Personality Atlas: The World Map Redrawn, a report and interactive website that envisions a world map redrawn according to personality type. Which countries would share borders? In which hemisphere would each reside? What can multinational marketers learn from this reimagined map, especially as they look to expand into new markets and strengthen their presence in others? And with which country does your personality most align?

Facebook’s recent focus on direct-response advertising is leaving fewer options for marketers with branding goals, according to a new eMarketer report, “Facebook Advertising: Next Steps for Brand Advertisers.”

Entravision Communications Corporation  announced that it has acquired Pulpo Media, Inc, a provider of digital advertising services and solutions focused on Hispanics in the U.S. and Latin America.

Targeting older adults has been relegated to “niche” status.  Niche markets are assumed to be smaller and extremely well defined. The Senior consumer market, comprised of more than 23 million seniors and another 81 million baby boomers, is more than 100 million strong.  It is diverse, in terms of ethnicity and lifestage.

Twelve percent of advertising and marketing executives interviewed said they will expand their creative teams in the second half of 2014, according to new research from The Creative Group. Nearly three-quarters (73 percent) said their organizations plan to maintain current staff levels, up 16 points from six months ago, and 12 percent said they project hiring freezes, down 10 points from the first half of 2014. Only 3 percent of executives expect to reduce the size of their staff.

The Super Bowl is known for the commercials, but Google found the World Cup dominated YouTube ad engagement. People watched more than 1.2 billion minutes of World Cup ads on YouTube, about four times more than Super Bowl ads this year.

Terra announces J BALVIN in the next “Terra Live Music in Studio” concert, presented by Sprint, featuring hit singles from his multi-platinum album “La Familia”.

To reach a nationwide audience during this summer’s global soccer tournament, DISH collaborated with Google to develop a first of its kind presentation of “El Juego Bonito (the beautiful game)” across the web, including the first ever Spanish language masthead sponsorship in the U.S. on YouTube’s desktop and mobile sites.

“Los Cowboys,” an English-language, half-hour reality series from Corral 360, will go into production in July and will premiere exclusively on Hulu this fall. “Los Cowboys” follows the lives of a group of Latino/a urban charros (Mexican cowboys) from Los Angeles and their quest to gain respect as bona fide cowboys.

Saatchi & Saatchi and Conill announced the appointment of Javier Campopiano as Chief Creative Officer, Latin America and Multicultural USA.

As content marketing has increasingly become a go-to tactic for many marketers, it’s important to understand the nuances of creating compelling content marketing for a particular audience. In the case of Millennials, expectations are high when it comes to content marketing. This study, presented by Yahoo, Tumblr, Razorfish and Digitas, provides you with a deep understanding of the Millennial mindset, and provides the strategic principles and creative tactics for developing content marketing for this demographic.

Do you still call it “watching TV” when you’re not actually using a TV to do it? That’s a question that may be coming up more and more today, given the increasing use of streaming as a viewership option. While over three-fourths of U.S. adults (77%) say they regularly watch television shows via either cable (55%) or satellite TV (23%), over four in ten say they regularly watch via streaming (43%) including two-thirds of Millennials (67%).

Americans have the highest job satisfaction levels since the beginning of the Great Recession, according to a report released today by The Conference Board. The majority, however, continue to be unhappy at work.

Bud Light is donating a university scholarship to the Hispanic Scholarship Fund (HSF) for each goal scored during the 2014 FIFA World Cup up to $250,000.

By Gonzalo López Martí @LopezMartiMiami

The World Cup is here. If you’ve been watching the games on Univision like yours truly, you might have been exposed to the barrage of fútbol-related ads. Let’s rate and dissect a few of them.

Methodology? Unaided recall filtered by sixteen long years in the ad business. I just sat through a bunch of games and then proceeded to write what popped in my mind sans rhyme or reason.

Disclaimer: I coined the names of each spot solely for reference purposes. They are NOT the actual names given them by the brands or agencies behind them.

Hispanic young adults are known for being early adopters of digital technology. In the past, Hispanic families have been more likely to have one TV set in the household that they sat down to watch together. With content now available on computers, tablets, and smartphones offers more options, how have their viewing habits changed?

78% of marketing executives believe corporate marketing will undergo a fundamental transformation over the next five years due to the use of analytics, digital and mobile technologies, according to a new global survey by Accenture.  However, a similar number of respondents (79 percent) believe their company will not be a fully operationalized digital business in the same amount of time.

Today’s urban professionals want to live in cities with strong reputations for developing intellectual capital and innovation, as well as high marks for employment prospects and quality of life, according to a new study–Cities of Opportunity 6: We, the urban people–released by PwC US. The study focuses on urban demographics and includes findings from a global survey of 15,000 PwC staff in 30 cities, providing an in-depth look at what matters most to working professionals in the cities where they live.

Sherwin-Williams, in partnership with SOCCER.COM, announced the Ultimate Soccer Room Sweepstakes in which participants can enter to win gift cards to create the soccer room of their dreams.