Agency

According to Advertising Age, AT&T gave creative responsibilities to Vice to reach Hispanic Millenials through a Spanglish “Mobile Movement” campaign.

The customer lifecycle is almost as hot a buzzword as “big data” — but what exactly is a customer lifecycle?  Is it really a circular journey?  Is it linear?

Chief marketers who report directly to CEOs are likely to earn more than their peers, says the Chief Marketing Officer (CMO) Council in a new “CMO Compensation Report” study. Additionally, good peer relationships provide an advantage as the most highly paid CMOs have forged close partnerships with chief financial officers and chief information officers.

Chief marketing officers (CMOs) and chief information officers (CIOs) say they are working more collaboratively than in the past to take advantage of digital opportunities, but they remain at odds on a number of issues involving how to drive integrated digital marketing solutions for their customers, according to a new study by Accenture.

As the U.S. GDP inched up 2% annually since 2010 to $15.5T in 2013, the 10 most influential Total Market (TM) states yielded the brunt of the economic expansion. These 10 TM states generated nearly 60% of the country’s net GDP growth. Fueled by a population base that is 60% Multicultural, TX & CA account for a third of the total U.S. GDP growth. NY, FL, & GA are next in line to become majority Multicultural by 2025. On average, Multicultural segments are growing 22 times faster than non-Multicultural in the top 10 TM states.

A new comprehensive study of U.S. online news users by the Interactive Advertising Bureau (IAB) and Edelman Berland shows that relevancy (90%) is the top factor in sparking interest in in-feed sponsored content, yet it also clearly demonstrates that the public’s feelings about the advertiser itself determines the success of this type of native advertising. Criteria such as brand familiarity and trust (81%), as well as subject matter expertise (82%), were identified as critical in driving news reading consumers’ interest in sponsored content.

Now that over 50% of the general population is regularly using tablets and smartphones, the shift from desktop to mobile is taking center stage. While we continue to gain a clearer picture of the impact of mobile tools on shopping behavior, we also strive to understand the complex interactions that take place within the multichannel, multi-device path to purchase.

Regionally, North America (103) and Europe (77) reported consumer confidence increases of three and two points, respectively, from the first quarter. Confidence was highest in the Asia-Pacific region, which held steady from the first quarter with a score of 106. Confidence declined in the Latin America (90) and Middle East/Africa regions (93), dropping three points and one point, respectively.

More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year, compared with 38.4% who said the same in Q4 2013.

In its newest paper, Raising Fusionistas 2.0, Alma researchers answer the question — are Fusionistas passing on their love for both the Hispanic and American cultures and their values to a new generation of Hispanic children?

By Gonzalo López Martí @LopezMartiMiami

• There’s this notion in our industry: Hispanic consumers have a higher degree of naiveté, credulity, unsophistication or good nature (take your pick).
• Our guard is lower.

Ads for television shows aren’t just for the tube anymore.

“That was fantastic. Let’s do it again — but bigger!” says the marketer in an after-action review or post-buy meeting. I cringe when I hear those words, since those are two decisions made right there. Apparently we are going to do “it” again, and doing “it” bigger will beat the results from the previous time we did “it.”

Telemundo announced the launch of its new nationwide pro-social campaign, Aprender es Triunfar (To Learn is to Succeed), aimed at encouraging students to pursue education in Science, Technology, Engineering, Arts and Mathematics (STEAM).

Finding ways to grow sales has never been tougher. Despite obstacles like robust competition, a fragmented media environment and growing piles of data, a handful of companies are still finding growth opportunities within their existing customer bases. In fact, by identifying a category’s ‘Super Consumers’ – those consumers that spend a lot and engage a lot, companies are tailoring their marketing and sales efforts to boost incremental sales—even when category sales are flat.

Population Living in Multi-generational Households Has Doubled Since 1980A record 57 million Americans, or 18.1% of the population of the United States, lived in multi-generational family households in 2012, double the number who lived in such households in 1980.

In 1993, Vernor Vinge, a retired professor of mathematics, computer scientist and award-winning science fiction author, argued that the creation of superhuman artificial intelligence would mark the point at which “the human era will be ended.” This idea, associated in popular thinking with the futurist Ray Kurzweil of 2005’s The Singularity is Near, posits a moment when computing advances to the point that computers become self-directing, direct their activities to making themselves ever more intelligent, and surpass human comprehension or understanding.

Entrepreneurs can help drive the creation of 10 million youth jobs1 across the G20 countries2 if existing barriers to entrepreneurship were lifted, according to new research from Accenture. The study also indicates that while 74 percent of entrepreneurs surveyed by Accenture say they plan to recruit young talent in 2014, many believe that a shortage of people with relevant skills is hindering job creation and growth.

Mega-mergers have been the talk of the media industry for the past year. It started with the biggest video programming distributors in the U.S., Comcast and Time Warner Cable, then AT&T and DirecTV, and we’ve had lots of additional dancing among folks like Charter, Dish, Sprint and T-Mobile.

There are three business reason why we’ve been able to indulge in this creative freedom when marketing to men.