Agency

Quench your thirst. Brush your teeth. Bring the family together. At their most basic level, consumer products companies satisfy fundamental human needs. Today, digital technology is enabling those needs to be fulfilled better and faster than ever before.

Nielsen reveals 2014 mid-year U.S. music sales, airplay and streaming data for the six-month period of Dec. 30, 2013 through June 29, 2014. Nielsen SoundScan measures U.S. point-of-sale of recorded music product.

We all know CPM stands for “cost per thousand.” And you might think it’s “cost per thousand impressions.” Nope. It’s just “cost per thousand.” And it’s sort of fitting that it doesn’t actually imply a cost per thousand of what. You don’t know what the hell it is, because you don’t know what the hell you’re getting. Even if you are talking about impressions.

The increasing influence of Hispanic-Americans on every aspect of American life—from politics to media, fashion to entertainment—is felt most keenly in the four U.S. states bordering Mexico, a microcosm of the U.S. Hispanic community. Already the largest racial/ethnic group in the U.S. after Caucasian, Hispanics are forecast to become the majority in 25 years.

Social Media Day is an international celebration popularized by Mashable, the world’s leading social media publication. MCG Latino, on behalf of Ford Motor Company, socialized with 500 top influencers, speakers and enthusiasts from South Florida during Miami’s Social Media Day.

This fully integrated marketing effort, crafted specifically for the World Cup, included TV, digital and social elements, all utilizing the #MeAgarroElGol hashtag. The intent of the campaign was to capture the excitement and thrill of celebrating a goal during the World Cup. Anytime. Anywhere.

Are you still looking to hire a digital marketing specialist?  If so, put on your Members Only jacket, pick up your Newton, and get back in your Model T Ford and drive home — because you are sorely out of date.

Advertisers worldwide will spend $545.40 billion on paid media in 2014, according to new figures from eMarketer. Total media ad spending will increase 5.7%, eMarketer projects, more than doubling its growth rate of 2.6% from a year ago.

As part of our ongoing series with Geoscape, this month’s MarketPulse is focused on New Mainstream vacation preferences. As we dive into the dog days of Summer, many of us are traveling to the beach, the mountains or just embarking on “staycations” to relax in the warm weather. The travel and tourism industry is incredibly lucrative and marketers must understand New Mainstream behaviors in order to capitalize on opportunity. Check out some of the surprising data below to learn how America is spending their time off.

The much-awaited hit summer concert series, Descarga con Telemundo y mun2, is back and ready to entertain audiences in Los Angeles, Las Vegas, and, for the first time, in Chicago.

Clear Channel Media and Entertainment announced today that U.S. Hispanic advertising expert, Liz Sarachek Blacker, will join the company as Executive Vice of Hispanic Strategy and Sales, effective August 4, 2014.

If you’ve had sporadic communication with some of your South Florida-based peers and clients since June 12, you’re likely not alone.  By Adam R Jacobson

With more people saying they’re willing to pay more for products and services from socially responsible companies, how can companies communicate that they’re on the same page? The most direct option may be how you’ve been communicating with them for years—at the point of sale. Making your social commitment clearly visible on your product packaging is not only a good way to tout your product’s benefits, but it can also be the difference between a purchase and a pass for many consumers.

Terra announced new additions to its U.S. operations team. Emilia Peña has been appointed Director of Sales while Luciano Islas joins as Senior Programmatic Sales Manager in the U.S. Liz Sarachek Blacker, who has served as Chief Revenue Officer for Terra for more than three years building a strong sales team, will move on to pursue a new opportunity.  

A recent Harris Poll found a strong majority of Americans believing economic inequality in the U.S. today is a problem (79%), with over half believing more specifically that it’s a major problem (54%). New findings further reveal that U.S. executives are even more likely than the general population to see it as a problem overall (88%), albeit less inclined to see it as a major problem (44%).

The 2014 FIFA World Cup is, to date, the most-streamed event ever. Obviously, the fact that technology today is a lot more “stream-friendly” than during World Cup 2010 helps a lot, with a far larger global audience living online with access to higher speeds and better devices. But we should also recognize that this high online streaming rate is not just a matter of better technology, but reflects a need that is being met.

Dallas-based agency iNSPIRE! has announced the hire of Rafael Ramirez as Chief Creative Officer. Rafael, an industry veteran, joins the firm from Conill Saatchi & Saatchi Miami, where he led the creative team as Vice President, Creative Director responsible for the agency’s roster of creative for Pampers, Crest, Tide, Aflac, Abbott, among others.

Creative professionals still prefer to sit down with a pen and paper for most activities, but mobile devices are reshaping many parts of their jobs.

Today, there is a lot of talk about “social consumerism.” But, at what point is social consumerism really capitalism in disguise?

Total media ad spending in the US this year will see its largest increase in a decade, according to new figures from eMarketer. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3% to reach $180.12 billion, achieving 5% growth for the first time since 2004, when ad spending increased 6.7%.