Agency

Comcast chose Gravity Media as its multicultural agency for its XFINITY brand, focusing on the Asian, Arabic and Brazilian U.S. markets as well as other targeted ethnic markets throughout the country.

Non-native English-speaking Hispanics may be viewed as lying more often when being questioned than native-speakers, according to a study by Florida International University psychologist Jacqueline R. Evans.

Millward Brown announced it has acquired EffectiveBrands Holding B.V. (“EffectiveBrands”), a global marketing strategy consulting firm.

República is now accepting submissions for the third annual edition of Repúblicares, the agency’s corporate social responsibility initiative, created to award pro bono services to a nonprofit organization within the U.S. and Puerto Rico.

In a joint effort, Richards/Lerma and digital agency Digiworks introduce The Social Cup; a dynamic dashboard where users can see which country garnered the most mentions, the ultimate Dream Team, how many “friendly” messages the referees have received and more.

Orcí, Honda’s agency of record for the U.S. Hispanic market, announced the launch of its integrated advertising campaign #UnBuenFit (A Good Fit) for the all-new 2015 Honda Fit with TV spots starring comedian Felipe Esparza.

In a fast changing world with high expectations and top performers; learning can’t be about sitting in a class room nodding off at PowerPoint presentations. It’s got to be actionable in the long term. It’s got to produce impactful outcomes for clients as well as your own business. And it’s got to be fun.

Impress is a highly visible spot, currently airing during World Cup broadcasts in Los Angeles.Lopez Negrete Communications worked with Camilo Lara from the Instituto Mexicano del Sonido (Mexican Institute of Sound) on original music for the ad.

A new report released, “Hispanic Business Growth and the Mobile Future” details how mobile connectivity is fueling the thriving and dynamic Hispanic small business community. The report points to mobile technology’s fundamental role in the management, productivity and growth of Hispanic-owned firms. Hispanic entrepreneurs own more than 3.2 million businesses that together contributed over $468 billion to the American economy last year.

What professions do Hispanic Millennials really respect? And which hold little appeal for them?  We’ve shown a lot in this blog about what Hispanic Millennials are doing for jobs, and what they would like to be doing in their own careers. Here, we’re going to take a step back and show how they feel about different types of work in general.  

The World Cup is one of the best, real-time and global brand sponsorship opportunities, but it seems a brand doesn’t need to shell out hefty sponsorship fees to FIFA to get the benefit of it. More than a third of consumers identified MasterCard as a sponsor of the 2014 futbol games, even though MasterCard has not been an official sponsor since 2006.

The new study, The Latino Media Gap: The State of Latinos in U.S. Media, was released by Columbia University’s Center for the Study of Ethnicity and Race. The study was created in collaboration with the National Hispanic Foundation for the Arts (NHFA), the National Association of Latino Independent Producers (NALIP) and the National Latino Arts, Education and Media Institute (NLAEMI).

The report offers the latest data in a wide range of areas, including: Media penetration in Latin America for all major forms of media Media consumption in major Latam markets Ad spend projections for Latin America Breakdowns of ad spend by medium in key markets Data on the growth of newspaper circulation in Latin America in 2013 Social media usage and fastest-growing social sites Latin America The pay TV market in Latin America Latest data on Latin America’s mobile market and e-commerce And much more.

By Gonzalo López Martí@LopezMartiMiami

Amazon came out with a cell-phone.
The Amazon Fire.
Who’s next?
Wanna know who’s next?
Can you handle the truth?

Conill has earned a Silver Film Lion at the 61st Cannes Lions International Festival of Creativity in Cannes, France.

Digital channels are now the method of choice for both product research and purchasing.

“Transparency” is often touted in the digital advertising industry as a means of differentiation, designed to attract business in a very competitive market. The word has entered the ad-tech lexicon to assuage any fears advertisers have when considering adding RTB to their media plans, but what does “transparency” really mean to advertisers?

Last week I attended a fantastic event in Chicago called  “The League of Leaders,” an initiative run by the Path to Purchase Institute. Heard of them? Of course you haven’t.

Hispanics and Millennials are two of the fastest growing and increasingly important consumer groups in the U.S. So it’s no surprise that marketers are eager to understand how to connect with these populations. But to engage with those who fall in both groups, Hispanic Millennials, it is imperative to understand the impact of language in order to optimize messaging for this demographic that increasingly identifies as bilingual.

Total advertising expenditures increased 5.7 percent in the first quarter of 2014 to $34.9 billion, according to data released by Kantar Media.