Agency

Flipboard launched a new U.S. Latino Content Guide: one place to find publications and news sources popular with Latin audiences in the United States.

The Board of Directors of ALPFA (pronounced Alpha), one of the nation’s largest and most established Latino professional organizations, selected Charles P. Garcia as its new chief executive officer to succeed longtime CEO Manny Espinoza.

Círculo Creativo is pleased to announce the winners for this year’s Young Creatives Contest and Not So Young Creatives Contest.  The brief entailed ideating a TV or Cyber piece for La Cocina VA, a non-profit organization that generates job opportunities for the unemployed through job training in the hospitality and food service industries. The judges panel this year was, as always, comprised of a panel of creatives from outside the U.S. Hispanic market.

  New wellness and prevention benefits under the Affordable Care Act (ACA) are offering insurers and hospitals a prime opportunity to engage newly enrolled Hispanic and multicultural consumers into their health care circle. ACA made obesity screening and counseling one of several “preventative services benefit,” which can be utilized as a potential entry point to bring these groups onboard and bond them in a relevant way with insurers and hospital brands.  By Santiago Solutions Group

MarketPulse is new idea from Geoscape and its purpose is to keep you informed with key data points regarding the New Mainstream of American consumers.  We will be publishing MarketPulse on a monthly basis with key facts around a different theme each month.  We’ll explore themes that range from home ownership, spending patterns, media usage, business growth, education, sports and entertainment.  We’ll bring you salient facts that illustrate the power of the New Mainstream consumer market and open your eyes to potential opportunities across multiple industries. 

By Gonzalo López Martí @LopezMartiMiami

Dear Mr. Marcelo Claure.
You are a long-time Miami resident.
An accomplished entrepreneur.
It’d be fair to say you are the most successful Hispanic businessman living in the US today.
You amassed one bulky personal fortune and built a global corporate juggernaut from scratch.
Not in real estate like all those big shots driving flashy, second-hand Maseratis around town: you made your money in the highly competitive field of mobile telecommunications.
You employ hundreds of people locally and thousands more across the world.
This community owes you a lot.
You are an example for this town and for Latinos all over the planet.
Question: what’s your exact share & role in the bid to start an MLS franchise in Miami?

The ANA (Association of National Advertisers) s now accepting entries for its 14th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing outstanding multicultural advertising campaigns.

SiriusXM announced “Piolin’s Jugada Musical,” an exclusive event hosted by SiriusXM’s Eddie “Piolin” Sotelo featuring Tejano band Intocable and special guest comedian Gabriel “Fluffy” Iglesias performing live for SiriusXM fans at The House of Blues in Houston, Texas, on Tuesday, June 17, 2014.

Most people are familiar with the five stages of grief, as pioneered by Swiss-American psychiatrist Elisabeth Kübler-Ross in her 1969 book “On Death and Dying.” The stages are, in order: denial, anger, bargaining, depression and acceptance.

NBCUniversal’s Hispanic Enterprises and Content announced that Maria Drew has been named Senior Vice President of Human Resources.  She will report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal and will be based in Miami.

Where US immigrants come from, state by state today and a century agoWith more than 40 million immigrants, the United States is the top destination in the world for those moving from one country to another. Mexico, which shares a nearly 2,000-mile border with the U.S., is the source of the largest wave of immigration in history from a single country to the United States.

Not surprisingly, advertisers believe the integration of campaigns across multiple screens is important and will become even more so, but the effectiveness of these campaigns in maximizing results has been mixed. Our analysis of 45 campaigns measured by Nielsen Cross-Platform Campaign Ratings found that the vast majority of advertisers’ “integrated” TV and online campaigns did not achieve better results than if the TV and online advertising had been planned separately.

This year the drama of the World Cup is expected to dominate 60% of the Twitter conversation for a month, making it the most connected World Cup yet. So, how can brands make sure they’re heard through the social media noise during the tournament and beyond?  

From family feuds to office backstabbings to actual stabbings in the back, American viewers love to watch the drama unfold on their TVs. According to Nielsen’s latest Advertising and Audiences report, there are more dramas on primetime TV this season than any other genre—accounting for 37 percent of all programming across broadcast and cable. Meanwhile, the sports genre was a close second, making up nearly a third (31%) of all primetime programming.

ImpreMedia announced that Monica C. Lozano will depart as CEO of the company and as Publisher of La Opinión. She will remain as Chair of the Board of impreMedia’s parent company, US Hispanic Media Inc.

República announced that it won a 2014 Appy Award in the best Mapping/Navigation category for the Miami Trolley app.

Hispanic On Demand, a U.S. Hispanic digital media company, has launched a unique cutting-edge online advertising multiplatform designed to provide optimized planning, purchasing, management and targeting for U.S. Hispanic digital ad campaigns.

Last year I wrote about the Brooklyn Nets and the master class in branding they put on display in their new arena. But if you want to be truly schooled on how to manage a brand, visit Disneyland and see how longtime professionals do it.

Starting this year, Nielsen will increase the sample size in 15 Local People Meter markets. Five previously announced markets – Dallas, Washington, D.C., Houston, Miami, and Denver – will see an increase of 200 homes this year. The two largest markets, New York and Los Angeles, will have their sample sizes increased by 300 homes next year.  In addition, the following eight markets will each have their sample size increased by 200 homes in 2015: Charlotte, St. Louis, Chicago, Philadelphia, San Francisco, Boston, Atlanta, and Phoenix. These sample increases represent on average a +30% increase in sample size.

The Mirren-RSW/US 2014 New Business Tools Annual Report is a must-read resource for anyone involved in Agency New Business.