Agency

Even in a world where consumers can connect with each other via text in an instant and do their shopping from their couches, people still crave a physical place to congregate, connect and engage. And more and more, shopping centers are a big part of fulfilling that need. So as shopping centers and malls remain prominent in our culture and consciousness, developers and retailers have big opportunities to become the centers of their communities.

It is a common situation faced by healthcare providers today. A patient, unable to communicate well in English, arrives for treatment and often waits longer than other patients to receive treatment, may not fully understand the treatment that they are receiving, and sometimes bring a different set of cultural values and experiences with health care providers.  Depending on the language and staffing support available, the outcome for the patient becomes a risky situation.  By Edward T. Rincón, Ph.D.

Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs must make to address the strategic challenge posed by the digital revolution.  by Martin Hirt and Paul Willmott

By Gonzalo López Martí @LopezMartiMiami

We keep whining about Donald Sterling and his recently surfaced racist comments.
Question is, why do we want him to apologize?
Will a staged act of phony public contrition be enough for us to forgive him, move on and resume business as usual?
He was right when he scolded Anderson Cooper for having a “plantation mentality”.
We all have it.
Sterling’s point is quite insightful: we love our white slave owners.
We are happy to keep the status quo and butt our heads against the hurricane-proof glass ceiling.

A while ago, I wrote about terminology I wanted to rid the industry of, with immediate effect. It was (to date) one of my best-read and most responded-to columns on MediaPost. But it is not just the over-usage of industry lingo that is bad for the industry. Even worse is that the industry is still holding on to marketing terminologies and definitions of yesteryear.

Many brands may be “mother-approved,” but which ones score the highest marks? Based on research by YouGov, personal care brands were the best perceived by mothers, with Dove and Johnson & Johnson taking the top two spots, respectively.

Telemundo announced the launch of ‘Los Únicos’ sweepstakes with Dr Pepper to celebrate Telemundo’s on-air talent.
 

Tecate and Tecate Lightd announced the launch of their national summer retail campaign “Bold Legends of the Game,” which will celebrate soccer fans 21+ who have made legendary sacrifices in order to watch their favorite soccer team.

Connected TV viewing continues to rise, but many media buyers are still struggling to take advantage of the ad opportunities the channel offers. In an April 2014 study by Mixpo, just less than half of US digital media buyers considered buying connected TV video ad inventory when planning an online video campaign.

Americans spend more than one-fifth of their time watching traditional TV—and a lot of ads, as a result. Adding to this increased ad exposure is the fact that the number of commercial minutes each hour has increased year-over-year on broadcast television, according to Nielsen’s annual Advertising and Audiences report. In the past five-year period, despite network television’s climb, cable leads with 15 minutes and 38 seconds of commercial time during each hour on average in 2013, compared to network TV’s 14 minutes and 15 seconds.

Trimention Global Communications has been named Eastern Air Lines’ agency of record.  The Miami Beach-based, global creative agency will be at the helm of re-launching this legacy brand with a comprehensive strategic marketing and communications plan.

Measuring America: Our Changing Economy – This infographic presents selected findings from the 2012 Economic Census Advance Report, which include the large employment growth in the Health Care and Social Assistance sector that has occurred between 1997 and 2012. The Advance Report is the first in a series of 2012 Economic Census reports which will be released over the next 2 years.

As the economic resurgence of many states over the past year, has been largely through middle-skilled* jobs, Multicultural (MC) Millennials may now be getting their turn

Grupo Gallegos announced the promotion of Juan Oubiña to the position of Executive Creative Director, where he is based at the company’s headquarters in Huntington Beach, CA, effective immediately. Juan joined Grupo Gallegos in 2005 as a Creative Director and will be reporting to John Gallegos, CEO of Grupo Gallegos.

While ecommerce remains a small part of sales in consumer packaged goods (CPG) overall, the health and beauty category is a bright spot digitally, having seen much success in its direct-response efforts. Roxanne Barretto, assistant vice president of US digital for L’Oréal, spoke with eMarketer’s Danielle Drolet about CPG digital ad spend trends for the year ahead, as well as predictions on direct response (DR) and mobile.

According to an April 2014 study from TrackMaven, bloggers were most likely to post their content on weekdays, with 87% of weekly blog content pushed out between Monday and Friday.

Just a few weeks ago, I had the opportunity to address a gathering of marketers from the New York financial services community, about optimizing ROI through sports. While my remarks centered largely on best practices in assessing sponsorship impact, I prefaced those perspectives with a brief look at the potential rewards that can be derived from a well-planned and thought-out sports marketing partnership.

Beyond messaging, how do segments vary in their usage of communication channels and devices? Does channel access vary across age or income “segments”? With respect to health care insurance, do concerns over the exchange of personal information affect communication channel preferences?

Cinelatino appoints RMViSTAR founder Rose-Marie Vega as the international distribution agent for the company’s vast catalogue of premium movie titles.
In this newly-formed role, Vega will be responsible for representing and licensing Cinelatino’s extensive library of movies and  rights to cable and free-TV channels and VOD and OTT platforms in Latin America.

Univision Communications Inc. and T-Mobile US, Inc. are joining forces to launch Univision Mobile, a wireless service created specifically for Hispanic Americans.