Agency

We decided to delve a little deeper into these changes and learn more about women’s body image during each stage of pregnancy and early motherhood.  By understanding exactly what women are going through, and how they’re using today’s technology to cope with these changes, marketers have an opportunity to connect with women in powerful and intimate ways.

A new graphic using statistics from the U.S. Census Bureau’s International Data Base shows the populations of the 32 participating countries in this year’s FIFA World Cup and past champions. The combined population of this year’s participating countries is 1.9 billion.

By Lee Vahn / Captura Group

Three things are clear. Total market has dominated the multicultural marketing dialogue this year; no one can agree on exactly what total market is and if it’s the right approach; and the 2014 World Cup started.

OrthoNOWOrthopedic Urgent Care Center and Latin2Latin Marketing + Communications (L2L) were recently presented with SILVER for Best Multicultural Campaign of the Year by DTC Perspectives (DTC). The geo-targeted, multi-platform advertising and PR campaign was created by L2L for OrthoNOW Urgent Care Center (www.orthonowcare.com), a walk-in care clinic located in Doral, Florida that treats broken bones, sprains, torn ligaments and muscles, cuts, sports, and workers’ compensation injuries. 

Nissan encourages consumers tuning in to the Brazil games to let their excitement out with the launch of a national ad campaign, “The Most Exciting Car Brand Celebrates the Most Exciting Sport.”

According to The Wall Street Journal, Univision Communications, Inc. (UCI) has held preliminary discussions with CBS Corp. and Time Warner Inc. to sell the company for $20 Billion.

Chief Marketing Office, Carla Eboli gives us a warm welcome into this year’s biggest world party:  the 2014 World Cup.  As a beloved Brazilian native, not only is she welcoming, but also enlightening in matters of how to talk to Brazilians within the Latino culture of the United States.

The growing presence of the Latino population in the U.S. continues to challenge the ability of organizations in selecting the best linguistic strategy when communicating with Latinos. Commonly used self-reported measures of language behavior have limitations that may lead to unexpected outcomes when used in decisions regarding Latinos. This paper is designed to help organizations – academic, public agencies, and research practitioners — improve their understanding of Latino language behavior as one avenue for enhancing the response of Latinos to their communications.  by Edward T. Rincón, Ph.D. – Rincón & Associates

The first matches are only hours away, and over the course of the month-long tournament billions (with a “b”) of fans will look to catch some of the action, whether on TV, on the radio, via other assorted media or even on-site. But while most of the world is getting ready for the event, here in the U.S. neither the tournament nor soccer itself have reached mainstream acceptance. However, demographics give reason to believe this might change over time, as younger generations of Americans are showing far more interest in the sport and event alike than their older counterparts.

World Cup fans will be watching the 2014 games across multiple devices, often simultaneously, according to an analysis from Experian Marketing Services. Specifically, World Cup fans are 31 percent more likely than average to watch online video across multiple devices, with 64 percent of adult fans watching online video during a typical week, compared with 49 percent of all adults.

FleishmanHillard unveiled the 2014 results of its global Authenticity Gap study, which explores the gap between what consumers experience when engaging with companies and what they expect of them. The agency developed the insights to help companies understand the behaviors consumers most associate with authentic companies – and where organizations should make changes to improve their reputation.

Horizon has appointed Karina Dobarro as VP, managing director, multicultural brand strategy. Joining her is Jerly Marquez as associate director of multicultural brand strategy.

In today’s economy, jobs that were once abundant are now a scarce commodity. Many young people who grew up with high hopes of landing their dream jobs once they finish college have found their options to be severely limited.  So what does it mean to be successful in a world where the elements that defined it to past generations-money, success, power-are so much harder to come by?

Fatherhood. It’s an institution that’s as old as the human race, but as a topic of discussion and research, it’s, quite frankly, novel. Dynamic changes in our culture during the sexual revolution and Great Society seemed to diminish the role of fathers drastically, but fatherhood is coming back in a strong way.  By Henry Gomez – Senior Director of Strategic Planning at Marca

A new report, English-Speaking Ability of the Foreign-Born Population in the United States: 2012, uses statistics from the Census Bureau’s American Community Survey to focus on the relationships between English-speaking ability and place of birth, level of education and years spent living in the United States.

Trust in programmatic buying has a long way to go, based on April 2014 polling by STRATA. According to the study, just 12% of US senior ad agency executives said they trusted programmatic buying to properly or accurately execute their ad orders. Though only 5% said they didn’t trust the tactic, 58% remained undecided, and one-quarter of respondents weren’t using programmatic buying at all.

The “Bedtime Stories” campaign is the latest in a series of highly lauded work Grupo Gallegos has produced in its 9-year relationship with the California Milk Processor Board. The agency won a Silver Effie in the Beverage (Non-Alcoholic) category for a previous iteration of the campaign in 2011. This year’s win came in the Hispanic category and was the only Hispanic work awarded Gold in the 2014 competition.

alPunto Advertising continues its long relationship with the American Heart Association by developing new work focused on blood pressure.

Airing in every single country on the planet, 3.2 billion watched the 2010 FIFA World Cup. One billion people tuned in to the finals alone — nearly 8X the number of people who saw last year’s Super Bowl!  To gain some perspective on the power of the world’s most watched sporting event, here’s an exclusive Dieste video from our very own Director of Marketing Intelligence, Alex Martinez.  HispanicAd.com will bring our readers priority access to Provoke 59 content from Dieste prior to it being available from any other platform.

Long considered an up-and-coming sport to both watch and play, the popularity of soccer has been growing steadily since the rise of the soccer mom. In fact, advertisers and programmers looking for a unique opportunity to connect with fans outside well-established American sports, such as football or basketball, take note: the World Cup could be that space. After all, the sport’s fans are dedicated to the teams they root for, avid spenders and quite social when it comes to digital dialogue. Soccer’s fans are also a pretty diverse lot, which isn’t surprising considering it’s the preeminent sport throughout much of the world.