Agency

The “Bedtime Stories” campaign is the latest in a series of highly lauded work Grupo Gallegos has produced in its 9-year relationship with the California Milk Processor Board. The agency won a Silver Effie in the Beverage (Non-Alcoholic) category for a previous iteration of the campaign in 2011. This year’s win came in the Hispanic category and was the only Hispanic work awarded Gold in the 2014 competition.

alPunto Advertising continues its long relationship with the American Heart Association by developing new work focused on blood pressure.

Trust in programmatic buying has a long way to go, based on April 2014 polling by STRATA. According to the study, just 12% of US senior ad agency executives said they trusted programmatic buying to properly or accurately execute their ad orders. Though only 5% said they didn’t trust the tactic, 58% remained undecided, and one-quarter of respondents weren’t using programmatic buying at all.

In today’s economy, jobs that were once abundant are now a scarce commodity. Many young people who grew up with high hopes of landing their dream jobs once they finish college have found their options to be severely limited.  So what does it mean to be successful in a world where the elements that defined it to past generations-money, success, power-are so much harder to come by?

A new report, English-Speaking Ability of the Foreign-Born Population in the United States: 2012, uses statistics from the Census Bureau’s American Community Survey to focus on the relationships between English-speaking ability and place of birth, level of education and years spent living in the United States.

Digital video advertising will make up nearly 12% of all digital ad spending in the US this year and is projected to grow significantly faster than search or overall display advertising for the next several years, according to a new eMarketer report, “50 Best Practices for Digital Video: Do’s and Don’ts for More Effective Advertising.”

el Jimador, the official tequila sponsor of the U.S. National Soccer Team and the annual U.S. Tour of the Mexican National Team, announced  the launch of its “Take Home the Spirit” 360 degree program with a Foursquare component, a first for the brand.

A broad overhaul of the nation’s immigration laws has been debated and discussed among policy makers for a dozen years, but Congress has yet to pass a bill. Last month, several Hispanic advocacy leaders criticized the president for policies that have contributed to the more than three million immigrants deported since 2004. Yet now, some Latino leaders are wondering if immigration reform is perhaps “crowding out other issues facing the Latino community.”Immigration is not top priority for Hispanics

Long considered an up-and-coming sport to both watch and play, the popularity of soccer has been growing steadily since the rise of the soccer mom. In fact, advertisers and programmers looking for a unique opportunity to connect with fans outside well-established American sports, such as football or basketball, take note: the World Cup could be that space. After all, the sport’s fans are dedicated to the teams they root for, avid spenders and quite social when it comes to digital dialogue. Soccer’s fans are also a pretty diverse lot, which isn’t surprising considering it’s the preeminent sport throughout much of the world.

Kia Motors America (KMA) is harnessing the energy and passion for the quadrennial event – and the star power of supermodel Adriana Lima – for a dual-language marketing campaign titled “For One Month, Let’s All be Fútbol Fans.”

This report explores how CMOs from around the world are rising to the challenge of ‘going global.’ We invited 45 CMOs and senior marketing executives responsible for many of the world’s leading brands to reflect on the issues they have faced leading brand internationalization projects.

The Chrysler brand will debut its “Born Makers” marketing and advertising campaign today to mark the launch of the all-new 2015 Chrysler 200.

Volkswagen of America, Inc. celebrates the start of its new campaign starring the Golf GTI. From television spots featuring world-renowned soccer personalities to social media integrations, Volkswagen is excited for the start of the world’s largest sporting event.

PepsiCo’s Global Snacks Group is launching its biggest worldwide, integrated marketing campaign ever. The campaign will feature international football superstar, Leo Messi, on millions of Lay’s packages, including 50 million bags in India, as part of a multi-dimensional effort that includes television advertising, and out-of-home, digital, in-store and point-of-sale executions.

Centered on the notion that true greatness is reserved for those who have reached a level of mastery yet still push the limits of their potential, the “Never stop. Never settle.” program draws parallels among the journeys of leading icons in various fields and the paths being forged by Hennessy aficionados.

Held annually, it is a multi-market grassroots event for Hispanics in the United States and is produced by ZGS Telemundo affiliate television stations.

In a deal that takes advantage of ESPN’s reach across English and Spanish-speaking sports fans, AT&T and ESPN have teamed up around the 2014 FIFA World Cup Brazil to encourage fans to test their knowledge and luck in the dual-language Bracket Predictor presented by AT&T. 

Meredith Hispanic Media (MHM), publisher of Siempre Mujer and Ser Padres magazines, released findings from its Pharmaceutical Trend Report detailing the healthcare spending habits and attitudes of the modern Latina.

Generation X has a gripe with pulse takers, zeitgeist keepers and population counters. We keep squeezing them out of the frame.

Women tend to be more likely than men to celebrate the dads in their family, particularly when it comes to sending cards (44% of women vs. 23% of men), taking the dads out for brunch/lunch/dinner (32% vs. 25%), calling (31% vs. 22%) or giving them some other type of gift (29% vs. 10%) for Father’s Day.