The survey also found that significant percentages of consumers — particularly younger ones — would be open to banking with technology players such as Google, Amazon and Apple if the companies offered such services.
Agency
Younger Generations far more Open to Branchless and Alternative Banks
Underwater Dreams on Telemundo and mun2
The film chronicles the compelling and inspirational story of four teenage boys, the sons of Mexican immigrants, who entered a sophisticated underwater robotics competition, going up against the likes of engineering powerhouse MIT.
Hispanic Millennials Crave More Work [INSIGHT]
Employed Baby Boomers and Gen-Xers may complain about being overworked—but for Millennials, getting more work is a major goal.
Healthcare Companies have Significant Opportunity to Gain Customer Loyalty of Hispanics [REPORT]
More than 10 million Hispanics are eligible to gain health insurance coverage under the Affordable Care Act, representing unparalleled opportunity for businesses aiming to succeed in the emerging New Health Economy focused on delivering consumer-centered care, according to “Hispanics: A growing force in the New Health Economy” a new report from PwC’s Health Research Institute (HRI).
South, West Have Fastest-Growing Cities
The South and West dominated the list of fastest-growing municipalities between 2012 and 2013, claiming all of the top 15, seven of which were in Texas. Frisco and McKinney (near Dallas), Odessa (in West Texas) and Pearland (near Houston) were the other Texas cities on the list.
Digital Ad Spend to Rise Fastest in US Media and Entertainment Industry
Digital advertising spending is expected to grow faster in media and entertainment than in other US industries covered by eMarketer. A key driver behind the projected increases is the heavy use of video and rich media ads, the two fastest-growing ad formats, by marketers of news media, movies, TV shows, games and music.
Who’s Tweeting About TV?
Social TV has turned watching TV into an interactive experience—an experience that connects viewers in the moment with friends, content creators, stars, and likeminded—or not so likeminded—fans.
Effective Advertising—More Than a Creative Black Box
What makes a great ad? It’s an age-old question with no simple answer despite the countless hours and dollars that have been spent to find out.
It’s Time To Drive Complexity Out of the Digital Media World
I spent a good chunk of yesterday at LUMA Partners’ 6th annual Digital Media Summit. LUMA is made up of investment bankers focused on digital media — and its founder, Terry Kawaja, well-known for his LUMAscape market maps, always puts on a good show.
Retail Industry Growth Opportunities fuel new risks
As retailers focus more on strategic initiatives amid more upbeat economic news, the 2014 BDO Retail RiskFactor Report found that they are also contending with growing workforce challenges.
One World One Party
Can’t go to Brazil this summer for the largest global soccer competition? No problem. AT&T is bringing Brazil and the Rio de Janeiro experience to U.S. soccer fans.
Siempre Mujer Magazine sponsors 57th Annual National Puerto Rican Day Parade
Siempre Mujer announced its sponsorship of the 57th Annual National Puerto Rican Day Parade (NPRDP).
15 states with the highest share of immigrants in their population
Top 15 states with highest percentage of immigrants, California, New Mexico, New York. A sharp rise in the number of immigrants living in the U.S. in recent decades serves as a backdrop for the debate in Congress over the nation’s immigration policies. In 1990, the U.S. had 19.8 million immigrants. That number rose to a record 40.7 million immigrants in 2012, among them 11.7 million unauthorized immigrants.
The ANA and BAA join forces to elevate Brand Building
The ANA (Association of National Advertisers) and the Brand Activation Association (BAA) announced that their boards of directors unanimously approved plans for the ANA to acquire the BAA as of July 1, 2014.
Gomez named Senior Director of Strategic Planning at MARCA
MARCA Miami announced that Henry Gomez has been hired as its Senior Director of Strategic Planning.
Annual “Thinking Under the Influence Conference” returns to Miami April 25-27, 2015
AHAA: The Voice of Hispanic Marketing announced its Annual “Thinking Under the Influence” Conference will return to the Eden Roc Renaissance Hotel in Miami on April 25 to 27, 2015. With its high-level speakers and breaking new research, AHAA will continue its dialogue on the extraordinary evolution of the American landscape and the power of multicultural apparent not only in the marketing industry-at large but also across consumer trends, purchasing behavior, pop culture and entertainment.
Univision & Eventus launch 2014 “Premios Juventud” VIP Tour
Univision and Eventus announced the dates and lineup of the artists who will headline the 2014 “Premios Juventud” VIP Tour (PJ VIP Tour) presented by Dr Pepper, a series of private concerts featuring performances by today’s hottest Latin music stars, including past and present “Premios Juventud” nominees and winners.
Verdeja Zaldívar named Account Manager at Pinta
Cristy Verdeja Zaldívar has been promoted to Account Manager at the Miami headquarters of Pinta. She previously worked as a Senior Account Executive coordinating a variety of public relations and marketing campaigns for clients including T-Mobile, Nat Geo Mundo and Terra.
U.S. Hispanic Consumers are Embracing Mobile Technology [REPORT]
Consumers are increasingly “going mobile,” but U.S.-based Hispanics in particular have adopted and embraced mobile technology at an equivalent or greater extent than non-Hispanics across a wide variety of mobile device activities, according to a new PwC US report titled “Mi Móvil: Hispanic Consumers Embrace Mobile Technology.”
Tomorrow’s CMO: Chief Magic or Logic Officer? [REPORT]
Digital has become a key driver of business decisions across industries, with a significant number of those choices falling under the marketing function. Digital and its possibilities continue to impact the role of the CMO, but is there a danger that by placing so much emphasis on analytical skills, marketing leaders may be overlooking other vital skills? What skills will the CMO of the not-so-distant future need to be successful? To help answer these questions, Spencer Stuart surveyed more than 160 senior marketing leaders in advance of our annual CMO Summit, spanning the consumer, financial services, technology, life sciences, industrial, media and advertising, and nonprofit sectors. By Arthur S. Brown, Grant Duncan, Thomas Seclow, Greg Welch

























