Agency

Many of the executives we speak with in banking, retail, and other sectors are still struggling to devise the perfect cross-channel experiences for their customers—experiences that take advantage of digitization to provide customers with targeted, just-in-time product or service information in an effective and seamless way.

Adobe released its Q1 2014 Video Benchmark Report, which analyzes online TV (TV Everywhere) and non-authenticated online video trends. Key findings of the Adobe Digital Index report show that online TV consumption across all devices grew at 246 percent year-over-year (YoY) with March 2014 setting a new record in total authentications. Game consoles and Over-the-top (OTT) devices saw the strongest market share growth with a 539 percent increase. For the first time iOS apps surpassed browsers as the most popular access point for TV Everywhere content achieving a 43 percent market share. Browsers fell behind with a 36 percent share compared to 47 percent a year ago.

UniWorld Group announced its rebranding. This transition includes a name change — from UniWorld Group to UWG — a website overhaul and the introduction of Culture Labs, an initiative to deeply understand evolving cultural trends that will keep UWG in the forefront of the ever-changing cultural landscape. The rebrand comes on the second anniversary of the leadership of new Chairman and CEO, Monique L. Nelson, who has transformed UWG into an “insight-driven, storytelling agency” for its clients.

Rosemary Kimani joins Sensis as strategic planning director. Kimani brings experience uncovering insights using innovative tools to build strong brand relationships. She will lead the agency’s Strategy and Social Media practices.

Flipboard launched a new U.S. Latino Content Guide: one place to find publications and news sources popular with Latin audiences in the United States.

Many of our recent blog posts have shown that Hispanic young adults are working toward getting to where they want to be in their careers-but they’re not there yet. They’re living in a world of economic turmoil that they hadn’t really bargained for. To guard against this uncertainty, many are living with their parents well into adulthood or moving in with romantic partners. (When it comes to marriage, however, they’re in no rush.)

As their job functions continue to require them to interact more, the majority of CMOs and CFOs have realized that getting along with one another is important, at least according to March 2014 polling conducted by Market Measurement for Active International, which found that more than three-quarters of US CMOs and CFOs felt the importance level of aligning together on major company decisions was high or extremely high.

Círculo Creativo is pleased to announce the winners for this year’s Young Creatives Contest and Not So Young Creatives Contest.  The brief entailed ideating a TV or Cyber piece for La Cocina VA, a non-profit organization that generates job opportunities for the unemployed through job training in the hospitality and food service industries. The judges panel this year was, as always, comprised of a panel of creatives from outside the U.S. Hispanic market.

The Board of Directors of ALPFA (pronounced Alpha), one of the nation’s largest and most established Latino professional organizations, selected Charles P. Garcia as its new chief executive officer to succeed longtime CEO Manny Espinoza.

By Gonzalo López Martí @LopezMartiMiami

Dear Mr. Marcelo Claure.
You are a long-time Miami resident.
An accomplished entrepreneur.
It’d be fair to say you are the most successful Hispanic businessman living in the US today.
You amassed one bulky personal fortune and built a global corporate juggernaut from scratch.
Not in real estate like all those big shots driving flashy, second-hand Maseratis around town: you made your money in the highly competitive field of mobile telecommunications.
You employ hundreds of people locally and thousands more across the world.
This community owes you a lot.
You are an example for this town and for Latinos all over the planet.
Question: what’s your exact share & role in the bid to start an MLS franchise in Miami?

NBCUniversal’s Hispanic Enterprises and Content announced that Maria Drew has been named Senior Vice President of Human Resources.  She will report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal and will be based in Miami.

Most people are familiar with the five stages of grief, as pioneered by Swiss-American psychiatrist Elisabeth Kübler-Ross in her 1969 book “On Death and Dying.” The stages are, in order: denial, anger, bargaining, depression and acceptance.

SiriusXM announced “Piolin’s Jugada Musical,” an exclusive event hosted by SiriusXM’s Eddie “Piolin” Sotelo featuring Tejano band Intocable and special guest comedian Gabriel “Fluffy” Iglesias performing live for SiriusXM fans at The House of Blues in Houston, Texas, on Tuesday, June 17, 2014.

MarketPulse is new idea from Geoscape and its purpose is to keep you informed with key data points regarding the New Mainstream of American consumers.  We will be publishing MarketPulse on a monthly basis with key facts around a different theme each month.  We’ll explore themes that range from home ownership, spending patterns, media usage, business growth, education, sports and entertainment.  We’ll bring you salient facts that illustrate the power of the New Mainstream consumer market and open your eyes to potential opportunities across multiple industries. 

  New wellness and prevention benefits under the Affordable Care Act (ACA) are offering insurers and hospitals a prime opportunity to engage newly enrolled Hispanic and multicultural consumers into their health care circle. ACA made obesity screening and counseling one of several “preventative services benefit,” which can be utilized as a potential entry point to bring these groups onboard and bond them in a relevant way with insurers and hospital brands.  By Santiago Solutions Group

The ANA (Association of National Advertisers) s now accepting entries for its 14th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing outstanding multicultural advertising campaigns.

Not surprisingly, advertisers believe the integration of campaigns across multiple screens is important and will become even more so, but the effectiveness of these campaigns in maximizing results has been mixed. Our analysis of 45 campaigns measured by Nielsen Cross-Platform Campaign Ratings found that the vast majority of advertisers’ “integrated” TV and online campaigns did not achieve better results than if the TV and online advertising had been planned separately.

This year the drama of the World Cup is expected to dominate 60% of the Twitter conversation for a month, making it the most connected World Cup yet. So, how can brands make sure they’re heard through the social media noise during the tournament and beyond?  

ImpreMedia announced that Monica C. Lozano will depart as CEO of the company and as Publisher of La Opinión. She will remain as Chair of the Board of impreMedia’s parent company, US Hispanic Media Inc.

República announced that it won a 2014 Appy Award in the best Mapping/Navigation category for the Miami Trolley app.