Agency

The need to appeal to this growing shopper base is clear, but understanding the influences of Hispanic shoppers and cuisine is far more complex. However, retailers who learn these shoppers’ preferences—particularly in the fresh foods space—will benefit as the group’s spending power continues to climb.  

A lot can happen in the marketing world in six years. MediaCom USA CEO Sasha Savic posed three questions to client Dell’s Jennifer Statham, executive director of global marketing technology and agency strategy, about how the role of marketing will evolve by 2020.

Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s (QSR’s) new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.

Teens’ brand preferences are as fragmented as their media habits. With cool new brands popping up overnight thanks to crowd funding and venture capital and the rebirth of the small business, there’s always something new to discover.

Embattled by stiff online competition, brick-and-mortar retailers are looking to the internet for inspiration to improve the in-store experience. Online cookies, pixels and social logins track the shopper across the web, offering insights that ecommerce sites in turn rely on to advertise and merchandise effectively. A slew of new proximity platforms offer comparable tools for brick-and-mortar retailers, according to a new eMarketer report, “Proximity Marketing in Retail: Can Ecommerce Tactics Revive Brick-and-Mortar?”

In Jacobs Media’s new study of core radio listeners, the impact of digitally delivered media continues its rise, providing both opportunity and challenges to traditional radio broadcasters.  The media habits of 11 different format core audiences, along with five generations, are examined in this mega-survey of radio listeners.  From Boomers to Millennials, different patterns of consumption emerge.

The American public anticipates that the coming half-century will be a period of profound scientific change, as inventions that were once confined to the realm of science fiction come into common usage.

Ms. Soto will be featured in print and TV ads for the Garnier Nutrisse Ultra Color Series.

The subprime crisis of 2008 surprised a lot of people. But looking back, we are almost as mad at ourselves for not seeing it coming as we were at those who created the crisis. Media, specifically advertising, is about to go through a very similar period, and we are going to be just as angry looking back. In addition, unlike (perhaps) Wall Street, we are not too big to fail.

Though you may already use primary and secondary media research to guide your marketing strategy, you may be missing out on key information if you’re not measuring marketing effectiveness too.

The IAB and the MRC are both leading the charge for viewability in display advertising, but the only way this initiative will take hold and work is if media-buying agencies get on board.

Flama is Univion’s first fully dedicated over-the-top network providing premium English-language video programming for 15 – 30 year olds who are inspired and entertained by the Latin culture that is influencing today’s younger generation.

Piper Jaffray has completed its 27th semi-annual Taking Stock With Teens market research project, which signals a potential point of stability, with spending contracting by just 1% from Fall 2013, compared to sequential declines in the mid-single digits previously.

A consortium of six companies announced today a cross-industry study to drive thought leadership in marketing to Hispanics. The consortium members include IRI, Latinum Network, Univision, Telemundo Media, UM, and Rentrak. The consortium will enable marketers to maximize the multi-platform impact of advertising to Hispanics by developing best practices around strategy and performance measurement. The consortium’s mandate is to help marketers, advertisers and retailers develop effective marketing strategies to best serve Hispanic consumers.

Every time I look around, we’re growing.  Latinos, that is, along with entities to which Latinos belong.  Two recent examples struck me as indicative.  By Carlos E. Cortés / Univision Consumer Insights

GO Veggie!, formerly Galaxy Nutritional Foods, has named Whitney Velasco-Aznar to its newly created role of Vice President of Marketing.

Millennials are known as a digitally savvy group, but does that mean that they view traditional ads as less effective? According to polling by Adroit Digital, many millennials don’t. When the January 2014 study asked US millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective; however, the percentage of those who said they were equally effective was close behind, cited by 28% of 18- to 33-year-olds.

Have you ever heard of CONANDA? For those of you who answered that it was America’s neighbor to the North, you’re an idiot.

Half of Americans (50%) who are aware of advertising don’t trust what they see, read and hear in advertisements.  44% think that advertisements are dishonest.  A clear majority (58%) thinks that there should be stronger requirements for proving claims in advertising.

One of the hottest topics in media today is cross-screen advertising. While the technical capabilities are somewhat nascent, the concept is receiving tremendous attention from marketers, who are challenging agencies to take advantage of the immediate opportunity. Are they thinking about their audiences in a screen-neutral way, then planning campaigns and creative so that it all tunes to each respective screen environment? Do they have the right technology partners and infrastructure in place to execute? Is the state of tracking and measurement mature enough to make it worth their while? As is typical, every monumental shift in media starts with what the advertisers want. But what about the publisher perspective?