Agency
Don’t Underestimate the CMO-CFO Relationship
There is a tremendous amount of emphasis on the relationships between CEOs and CMOs. However, what is often overlooked is the relationship between the CMO and CFO, who by nature, work closely together due to the changing nature of budgets and allocations for various projects and investments (such as on tech uses).
FIFA World Cup 2026 Miami Host Committee announces co-chairs to support FIFA World Cup 26
Before any referee blows the whistle to officially start a FIFA World Cup 26 match inside Hard Rock Stadium just over two years from now, the responsibility of galvanizing business and community support for the world’s largest sporting event in Miami-Dade County begins with bringing together strong community leaders to guide the effort.
Nielsen Expands National Out-Of-Home Panel, Bringing Coverage to 100% of U.S. TV Households
Nielsen announced that it will expand coverage of its National TV out-of-home (OOH) panel in 2024 in order to fully represent all U.S. TV households.
WPP Merger Reflects Larger Trends Gripping the Ad Industry
When WPP announced in October that it would merge two of its largest agencies, Wunderman Thompson and VMLY&R, to create VML, the move put a much brighter spotlight on the consolidation that's been sweeping through the ad industry.
With No Sign of Recession, NRF Economist Says Labor Market and Interest Rates Will Play Major Roles in 2024
After a better-than-expected performance in 2023, what happens with the economy in 2024 could depend largely on the labor market and what the Federal Reserve does with interest rates, National Retail Federation Chief Economist Jack Kleinhenz said.
Casanova//McCann appoints Karla Acevedo-Chazaro as Chief Client & Operations Officer
Ingrid Otero-Smart, President/CEO of Casanova//McCann, announced the appointment of Karla Acevedo-Chazaro as EVP, Chief Client & Operations Officer, effective immediately.
The Latest Trends in Hiring
Robert Half, a consulting firm, recently released new findings regarding hiring trends and employee wants and needs. The new year brings a hiring wave, as 57 percent of respondents to Robert Half's "State of U.S. Hiring Survey" stated that they plan to hire for permanent positions in the first half of 2024. Many companies are also resuming projects they previously paused.
Americans’ Use of Mobile Technology and Home Broadband [REPORT]
In a far cry from the early 2000s, most U.S. adults today say they use the internet (95%), have a smartphone (90%) or subscribe to high-speed internet at home (80%), according to a Pew Research Center survey conducted May 19 to Sept. 5, 2023.
Americans’ Social Media Use [REPORT]
Social media platforms faced a range of controversies in recent years, including concerns over misinformation and data privacy. Even so, U.S. adults use a wide range of sites and apps, especially YouTube and Facebook. And TikTok – which some Congress members previously called to ban – saw growth in its user base.
The Ins and Outs Of Election 2024 Audience Targeting
Held during the throes of the COVID-19 pandemic, the 2020 election cycle was deemed a “digital election” as traditional campaign tactics shifted online. According to the 2020 Political Advertising Report, political digital advertising spend grew 4.6x from 2018 to 2020.
2024 sports industry outlook [REPORT]
As the global sports industry continues to navigate a period of massive transformation, our 2024 outlook explores five trends sports organizations are expected to face in the coming year. This includes the changing economics of sports, use cases for generative artificial intelligence (AI), the future of mega-events, investments in fan data, and the potential for a “new normal” in college athletics.
The Rise of AI in Agencies
When it comes to the use of generative artificial intelligence (AI) among advertising and marketing agencies, class is in session. Razorfish, which is part of Publicis Groupe, has put special emphasis on equipping its employees with generative AI skills in the past year or so. Courses are offered both in-person and online via Marcel, a customized AI platform for Publicis employees. "We've held trainings to instruct staff through workshops and lunch and learns, both virtually and in our offices, to teach our teams about the latest developments across various AI tools and use cases," says Josh Campo, CEO of Razorfish, whose clients include Church & Dwight, Dove, and Samsung. "We also continuously inform them of the latest risks and have broader guidelines on the best practices to ensure safe AI use in every circumstance."
Hispanics Consumer Confidence Stronger Heading into 2024
Hispanics are feeling more optimistic about their financial situations heading into the new year, despite facing a year of rising costs, according to a poll released by the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI).
How to Communicate Brand Purpose
While adopting a brand purpose has become an important obligation for many companies, doing so is just a first step. Communicating that purpose is equally important. For guidance on how to do so, consider four tips offered by guests of the ANA Center for Brand Purpose's Beyond Profit podcast.
“Cristina” brought back by UNIVISION for “Despierta America”
In a clever news and entertainment coup, UNIVISION executives and producers gave their staple morning show, "Despierta America," an unexpected audience hook yesterday by bringing back "Cristina" with a lot of hoopla. Cristina Saralegui was interviewed by the show hosts and journalist Maria Antonieta Collins taking advantage of the fact that the personality was celebrating her 76th birthday.
Beverage Marketer Oscar Martinez Joins The Ant Society
Oscar Martinez, a veteran beverage marketer, including stints at Diageo and Heineken USA, has joined The Ant Society agency as Principal Marketing & Innovation Consultant.
2024 Forecast Marketing: Connecting amid ever-changing times
Every year, marketing executives ask themselves: How will the employees’ work and productivity change? What are the potential new priorities and concerns that they may have? How will they adapt to their environment? To answer these questions, LLYC presents the report ‘2024 Forecast: Connecting amid ever-changing times’, which provides insights into upcoming trends and challenges impacting the marketing world.
The Top Trends Shaping the Media Industry This Year
After a whirlwind 2023, the ad world is already gearing up for what's next. From the meteoric rise of generative AI to the end of third-party cookies and a presidential election, 2024 has a lot in store. Here are a few trends that will dominate the media space in the year ahead.
Creator Marketing: Winning with Gen Z Hispanics on Social
Today more than ever, marketers recognize the power of social media and its ability to reach Gen Z audiences. But the real challenge? Creating long-lasting connections and loyalty with this young, increasingly Hispanic consumer base. By Leslie Koch, VP of Social Media at TelevisaUnivision
Maldonado and Imada Recognized in NYC
City & State Magazine/New York, the magazine – and- online multimedia news organization that covers government, policy, politics, personalities and media, is recognizing Louis Maldonado, partner at d expósito & Partners, as part of the publisher’s consistent Fifty Over 50 Icon Awards: The Age Disruptors, taking place this Monday, January 29th.
