HispanicAd.com is proud to announce the Judges for the HispanicAd.com 2014 Hispanic Account Planning Excelencia (HAPE) Awards competition. The awards will be bestowed during the 3rd Annual U.S.H. Idea Awards at Association of Hispanic Advertising Agency (AHAA) Annual Conference in Miami, FL in April 2014.
This is an exciting year for the HAPE Awards, we changed the rules, change the categories and expanded the scope and experience of the Judges to fit the ever changing needs of our competition for analysis, creation, implementation of Insights and the process of Account Planning in the US Hispanic Market.
AHAA will be creating a series of webinars dedicated to the winners of the 2014 HispanicAd.com HAPE Awards.
Consumer viewing of TV programming and movies over the Internet is growing, according to a new survey released today by Accenture. The demand for more devices and more online content, as well as consumers’ willingness to pay for better access to content, is reshaping the media and entertainment landscape.
The report provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social media, video, advertising, search and e-commerce. Furthermore, it examines what insights can be gathered from these trends and what that means looking forward to the year ahead.
As Millennials gain buying power, earning their trust will be crucial for brands. To better understand Millennials and what makes them tick, SDL conducted a study in February 2014 with a 300-person sample from its North American Millennial community. The survey revealed insights that have important implications for tomorrow’s marketers.
Imagine being tapped to oversee an extreme makeover of a long-standing, cultural institution. Imagine having one chance to get it right, with no do-overs and extremely high stakes. Imagine having all eyes in the country’s largest city watching your every move ever so closely. And imagine having to accomplish all this in record time, with vocal skeptics saying “you can’t get it done.” This is precisely what was asked of the new Board of Directors for the National Puerto Rican Day Parade when we were tapped to serve and transform the Parade into the iconic celebration of culture, achievement and pride it was originally intended to be. We have made significant progress during our brief time on the job, and we look forward to hosting a wonderful Parade on June 8. It will be done. by Louis Maldonado
As part of the Commercials Contracts negotiated last year between SAG-AFTRA and advertisers, all ads made under a union contract must now incorporate Ad-ID.
Americans’ satisfaction with their shopping, buying, and consumption experiences is at a 20-year high, fueling demand and helping to drive up consumer spending, according to a nationwide survey and related analysis from the American Customer Satisfaction Index (ACSI).
While most kids aren’t big spenders, music, books, home entertainment, and video games geared for today’s youngest consumers generate big sales every year. But kids present opportunities beyond youth-specific entertainment. Children can become a strong secondary audience for adult entertainment with the right marketing and can build a loyal fan base as they—and their spending—grow. Across the industry, the importance of this consumer segment is evident.
America’s seniors have historically been late adopters to the world of technology compared to their younger compatriots, but their movement into digital life continues to deepen, according to newly released data from the Pew Research Center. In this report, we take advantage of a particularly large survey to conduct a unique exploration not only of technology use between Americans ages 65 or older and the rest of the population, but within the senior population as well.
Spending on ads served to internet-connected devices including desktop and laptop computers, mobile phones and tablets will reach $137.53 billion this year, according to eMarketer’s latest estimates of worldwide paid media spending.
The Partnership for a New American Economy and the Latino Donor Collaborative released a new report showing how the number of Hispanic entrepreneurs in America has grown exponentially over the past two decades, powering the economy during the recent recession. Hispanic immigrants in particular are now more likely to be entrepreneurs than the average member of the U.S. population overall.
The National Puerto Rican Day Parade unveils a fresh, new logo, with the aim of visually capturing the meaning and spirit of this one-of-a-kind, cultural
By Gonzalo López Martí @LopezMartiMiami
Entravision Communications Corporation announced the launch of Todobebé across an integrated media platform, including digital and mobile media, television, radio and point-of-sale marketing services. 
Latina Mom Bloggers and The Center for Hispanic Marketing Communication at Florida State University (The Center) released the results of a national survey on blogger trends among Latinos. The findings identify attitudes toward blogging as a business and opportunities currently influencing blogging as a profession among Latina bloggers. 
In last week’s blog post, we looked at Hispanic Adult Millennials’ ideal work schedules and saw that many – especially those who are 19 to 29 – aren’t working as much as they’d like. Many are in part-time jobs they’re unhappy with. So if they’re dissatisfied with their current situations, what would satisfy them if they could do whatever they wanted?
