I have many times said that Google is probably the most useful company in the world. They are making information availability pervasive and usable. They have a service called Google Trends that traces, in relative terms, the prevalence of searches of specific terms and expressions in their search engine. They do not provide actual frequencies but percentages of a total represented by the tallest point in the distribution and that is equal to 100.
I thought it would be interesting to check and see how different searches in the United States reflect the sentiment of those who search for multicultural and related marketing topics. The first search I did was for the term “Multicultural Marketing.”By Felipe Korzenny, Ph.D.
Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping, according to BIA/Kelsey’s Consumer Commerce Monitor study.
By Gonzalo López Martí @LopezMartiMiami
In a meeting held Saturday, February 22nd, at the Parade’s headquarters in the Bronx, the new Board of Directors crafted a new agenda that will re-focus the Parade and its related events on highlighting the rich vibrant Puerto Rican cultural heritage, and advancing positive imagery and empowerment for the community both in Puerto Rico and the United States. Their goal is to make the 2014 Parade for all people by embracing the great diversity of the Puerto Rican diaspora from across the country, as well as individuals of all cultural backgrounds.
The Hispanic Community Health Study/Study of Latinos (HCHS/SOL), the research study of Hispanic/Latino health funded by the National Institutes of Health (NIH), has released initial findings that show significant variations in disease prevalence and health behaviors among groups with different backgrounds.
The local commercial broadcast television and radio industry contributes $1.24 trillion of Gross Domestic Product (GDP) and 2.65 million jobs to the American economy annually, found a new study by Woods & Poole Economics with support from BIA/Kelsey. The analysis, which breaks down broadcasters’ influence on the economy of all 50 states and the District of Columbia, concluded that both television and local radio broadcasting’s economic impact will continue to grow in the coming years.
The majority of consumer packaged goods (CPG) companies are failing to place analytics at the heart of their decision-making process, limiting their ability to improve the customer experience and gain business advantage, a study by Accenture has found. Accenture’s analysis also suggests that in many cases the problem is compounded by fragmented investment in narrow programs that are not well coordinated and fully optimized.
The National Retail Federation released its 2014 economic forecast today, projecting retail industry sales (which exclude automobiles, gas stations, and restaurants) will increase 4.1 percent*, up from the preliminary 3.7 percent growth seen in 2013. NRF also announced today it expects online sales in 2014 to grow between 9 and 12 percent.
Analysis of recent ACA numbers in California revealed a surprising statistic: Hispanics and Millennials are signing up for the ACA Exchange at half the rate of Non-Hispanics. While initial assumptions pointed to the highly publicized challenges shared by most consumers during the initial enrollment period, deeper delving by Santiago Solutions Group (SSG) indicates that Hispanics and Millennials share a common problem which affected their low ACA enrollment levels: a Healthcare literacy gap. Growth leaders and insurers are turning their attention toward immediate action plans that can correct this common – and very fixable – problem. By Santiago Solutions Group
Patterns of global migration have shifted in recent decades and those changes, along with the ups-and-downs of the economy, have also resulted in changes in the flow of remittances —the money that many migrants send back to families in their countries of origin.
Shiv Singh’s role at Visa is twofold: to manage global brand strategy and positioning, but also to evolve the way Visa does marketing. Singh spoke with eMarketer’s Debra Aho Williamson about Visa’s attitude toward real-time marketing and how the company plans to measure the performance of real-time initiatives.
Hispanics & Multicultural non-Hispanic generated six in ten of all new grocery buyers between 2011 to 2013. Health-Natural stores buyers growth rate was led by Most Acculturated Hispanic segment. Hispanics led in Mass/Discount growth rate. On the other hand, Least Acculturated buyers declined sharply for Hispanic Grocery stores and C- stores. Millennials led in the growth rate of Low-Tier and in the decline of Mid-Tier.
Celebrities. They appear to be the focal point of every PR campaign these days, don’t they? Whether it’s to open a restaurant, get donations for a charity, sell a t-shirt or just to lend heat to a cool brand, we publicists tend to look to celebrities as a quick solution to every problem. (I’m distinguishing between an advertising campaign, in which a celebrity is paid big bucks to essentially “act” in a TV or print ad, and a PR campaign, in which a celebrity lends his or her personal credibility to support a cause or an event or a product.)
MiTú announced that it will partner with Latin America-based TOUCHE’ FILMS and Enchufe.TV to create Latino-friendly, English language comedy formats for a U.S. based millennial audience.
With anticipation growing across the globe for the upcoming 2014 FIFA World Cup Brazil™, Budweiser revealed Rise As One, the brand’s global creative campaign on behalf of its sponsorship of the upcoming tournament.
With the advent of the ACA, insurers have two drivers: share AND profitability. Most sales and marketing focus is on gaining share by securing the highest enrollment numbers possible. Effective Growth Leaders are measuring business success beyond market share: The utilization cost and ROI of the new pool is an equally important goal of effective marketing. Companies can measure their success by drawing in a pool that may have both a higher likelihood to health coverage and a lower propensity to acquire preventable conditions, both of which impact the bottom line. By Santiago Solutions Group
