By Gustavo de Mello SVP Global Strategy Director of DDB Chicago, explains the role of planning in Soccer terms.
As the biggest sports event in the world approaches – The 2014 Soccer World Cup – and as a good Brazilian, I’ll summarize my thoughts using a soccer analogy:
Planners don’t score the goal
Consumers have come to expect brands to interact with them—not simply talk at them. However, November 2013 polling by Google Think Insights and Advertising Age found that marketers were struggling to actually manage online engagement.
In recent months, books and research are being released focusing on a “new” trend in “collaborative buying” and “sharing shopping.” While it may be newly noted for Millennials, it is an established pillar of the collective-oriented Hispanic culture based on their familial structure which has migrated to their vast social network communities. By Santiago Solution Group
Over the last couple of years, I’ve become increasingly convinced that one common phrase deserving to be retired is, “The power of the purse.” Is it because women no longer wield buying power in their households? Absolutely not, of course they do; but the reason is not because the purse isn’t powerful, it’s because the wallet is now carrying equal weight in married households. The power of the purse connotes that men don’t have a say or, more importantly, don’t care about the brands they and members of their households bring into the home. It turns out they do, and there’s research proving it.
Telemundo Media and Chevrolet announced that they have teamed up to create a unique new digital sports reality series, “La Cueva de la Fiera,” available on www.Telemundo.com/lacuevadelafiera. Supported by a 360° degree promotional campaign and produced in partnership with Chevrolet, the weekly webisodes, which launched in February, offer fans an exclusive look inside Mexican professional soccer’s Club Leon.
The Voice of Hispanic Marketing announced that Dominican-American singer-songwriter Prince Royce will join a distinguished roster of newsmakers at AHAA’s 2014 “Thinking Under the Influence” Conference, taking place at the Eden Roc Renaissance Hotel in Miami from April 28-30. Hosted by Ruben Leyva, Senior Vice President, Business Development, Latin Region, Spain & Portugal at Sony Music, this insightful interview explores the creative process with this fascinating young artist.
TV is dead. Or is it? That’s what some people might expect to hear from the tech glitterati that has been descending on Austin, TX for South by Southwest (SXSW) these past few days. by Kevin Conroy / Univision Insights
Activia, is announcing a global partnership spanning more than 50 countries with international icon Shakira. The Colombian-born superstar supports the yogurt brand’s new ‘Dare to Feel Good’ campaign. The new campaign brings to life Activia’s ‘Feeling Good Starts from the Inside’ tagline with a new dance-themed ad.
For eMarketer’s CMO One-to-One series, Barry Judge, CMO of LivingSocial, spoke with eMarketer about the importance of personalization and relevancy in a deals marketplace.
Conill in Los Angeles has lost buying responsibilities for T-Mobile and the buying assignment has been consolidated with a Optimedia in Seattle a Publicis Groupe agency.
Alma was once again the most awarded agency at the 2014 Miami ADDYs, with a total of 60 Addys and two “Best of Show” for Print and Broadcast. The agency won gold and silver for nine different clients in diverse categories, including digital, print, television, social media, and several others.
República announced that it has won 17 ADDY® Awards from the Miami-Fort Lauderdale chapter of the American Advertising Federation (AdFed) for its outstanding creative work in advertising and branding.
Imagine being able to receive real-time data about the type of content an online ad is being displayed next to. Or learning within seconds key demographic information on who is viewing and engaging with it. Then having the ability to use those metrics to make immediate adjustments in order to optimize a campaign. by Captura Group
Pinta has named Sarah Garrido as Account Manager at its New York City office.
The Univision Television Group announced 2014 dates for Copa Univision, the fastest growing premier amateur soccer tournament and family friendly event. Based on the success across key markets in recent years, 14 local communities will hold the special tournament, kicking off in Phoenix and Atlanta, beginning this Spring.
A former media buyer recently quoted in a previous column said that 95% of ad sellers aren’t trusted. As someone who has been on every side of advertising, I’m forced to disagree: that 95% seems low.
TV ad spending will grow at a fairly steady single-digit pace over the next several years. The growth rates are not exciting, but they are impressive given the sheer size of the market, according to a new eMarketer report, “US TV Ad Spending: Factors Shaping Today’s Television Market.”
Sherwin-Williams announced the launch of its online Spanish platform www.SWLatino.com focusing on Hispanic homeowners, contractors and designers.
The highly connected and global 21st-century workforce is here and, according to the Deloitte Global Human Capital Trends 2014 report, organizations are not prepared to respond to the challenges it represents.
Avianca joins ESPN 1210-AM as the Title Sponsor of the 2014 Copa ESPN “The Family Sports Event of the Year”. The Third edition of Copa ESPN-Avianca will be held on October 11 and 12 at the Kendall Soccer Park.
